46 research outputs found

    The Non-linear Dynamics of Meaning-Processing in Social Systems

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    Social order cannot be considered as a stable phenomenon because it contains an order of reproduced expectations. When the expectations operate upon one another, they generate a non-linear dynamics that processes meaning. Specific meaning can be stabilized, for example, in social institutions, but all meaning arises from a horizon of possible meanings. Using Luhmann's (1984) social systems theory and Rosen's (1985) theory of anticipatory systems, I submit equations for modeling the processing of meaning in inter-human communication. First, a self-referential system can use a model of itself for the anticipation. Under the condition of functional differentiation, the social system can be expected to entertain a set of models; each model can also contain a model of the other models. Two anticipatory mechanisms are then possible: one transversal between the models, and a longitudinal one providing the modeled systems with meaning from the perspective of hindsight. A system containing two anticipatory mechanisms can become hyper-incursive. Without making decisions, however, a hyper-incursive system would be overloaded with uncertainty. Under this pressure, informed decisions tend to replace the "natural preferences" of agents and an order of cultural expectations can increasingly be shaped

    Stochastically Modelling the User. Systemtheoretische Überlegungen zur ‚Personalisierung‘ der Werbekommunikation durch Algorithmen

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    Muhle F. Stochastically Modelling the User: Systemtheoretische Überlegungen zur 'Personalisierung' der Werbekommunikation durch Algorithmen. In: Mämecke T, Passoth J-H, Wehner J, eds. Bedeutende Daten. Modelle, Verfahren und Praxis der Vermessung und Verdatung im Netz. Wiesbaden: Springer VS; 2018: 143-169
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