372 research outputs found

    An Investigation Of The Erosion In New Major Innovation Characteristics Over Time

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    A recent study by ODonnell and Sauer (2008) indicated, that over time, the benefit of launching new majors to reduce freshman attrition dissipated. In 2004, new majors had a significant effect on reducing attrition. By 2007, however, these same new majors were no longer significant predictors of attrition. What happened between 2004 and 2007 to cause this erosion in the affect of new majors on attrition? In this study, we examine the differences in perceptions of the innovative characteristics in an effort to explain why this erosion might have occurred. Results of a two-way between subjects ANOVA reveals that new majors began to be perceived as similar to old majors along certain dimensions of innovative characteristics. In particular, differences in the prospects of getting a better job, the perception that the new major was easier, hearing from others that new majors offered better job prospects and that employers preferred new majors, and that new majors were less compatible with student needs and goals, all disappeared by 2007. Nevertheless, new majors were still perceived as requiring more prerequisites, being more likely to require an extra course, and as not being offered at other area colleges and universities relative to old majors. This article discusses the impact and consequences of these findings and proposes future research to be pursued

    Innovation Constructs: An Exploratory Study

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    Many organizations strive to improve performance by creating and marketing new products and/or services. Understanding why some new products and services succeed while others fail is critical to managers and marketing researchers. Diffusion of innovation theory addresses the reasons for, and rate of, the adoption of new ideas, products, and services. This theory and its related constructs have been successfully applied to new products while there has been less on emphasis on new services such as educational innovations. Further, research of educational innovations, has focused on adoption by teachers and administrators rather than students. This research study addresses this gap by empirically investigating whether diffusion of innovation theory and constructs apply to student adoption of new academic programs.  

    A Logistic Regression Model For The Enhancement Of Student Retention: The Identification Of At-Risk Freshmen

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    A logistic regression model will be developed to provide early identification of freshmen at risk of attrition.  The early identification is accomplished literally within a couple of weeks after freshman orientation.  The dependent variable of interest is persistence, and it is a binary, nominal variable.  Students who proceed from freshman matriculation to graduation without ever having dropped out are labeled persistors.  Freshman matriculates who leave college either temporarily or permanently are classified as dropouts.  The independent variables employed to predict attrition include demographics, high school experiences, and attitudes, opinions, and values as reported on a survey administered during freshman orientation.  The model and its results will be presented along with a brief description of the institutional intervention program designed to enhance student persistence

    Persist/Dropout Differences In Pre-matriculation Attitudes Of Freshman Towards College Attrition: A Longitudinal Multiple Group Structural Equations Model

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    This study proposes a structural equations model of college student attrition based on pre-matriculation freshman attitudes. The study uses a survey administered annually from 1995 to 1999 and tracks persistence and dropout behavior for five years until the last cohort graduated. It discusses seven constructs of pre-matriculation freshman attitudes that resemble the Cabrera, Nora, and Castañeda (1993) model of College Persistence that was based on attitudes of first-to-second year enrolled college students. We applied our survey to a Northeastern sectarian private college. Our model includes external factors such as financial attitude, and endogenous variables such as academic reputation, social integration, institutional commitment, goal commitment, academic performance, and intent to persist. In addition to the variables related to the Cabrera model, we added two measures of social integration, “political interests” and “concern-for the disadvantaged” because these were suitable to the type of college which hosted the study. Results provide a multiple group comparative and predictive model of student attrition for annual use by the Dean of Student Affairs in designing proactive plans and implementing intervention strategies to enhance student retention

    Drivers of attitudes towards luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness

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    Purpose - Limited attention has been paid to the cultural influences on the formation of consumer attitudes toward luxury brands (LUX). The current study investigates this relationship by developing a model that additionally employs the constructs of susceptibility to normative interpersonal influence (SNII) and brand consciousness (BCO). Design/methodology/approach - Sample data were gathered through surveys administered to 383 college students in the United Kingdom (UK) and Taiwan. The model of cultural influences on attitudes toward luxury brands was empirically tested using multi-group structural equation modeling to evaluate its applicability across the two countries. Findings - Results are presented in two parts: 1) the exogenous construct part of the model establishing the reliability and validity of the cultural dimension constructs (horizontal individualism, vertical individualism, horizontal collectivism, and vertical collectivism) that are antecedent to consumer SNII and 2) the endogenous part of the model in which consumer SNII affects LUX through the mediating role of BCO. Research limitations/implications - The findings in the current study are limited to a sample of college students in the UK and Taiwan, which, through representing Western and Asian countries, each housing different cultures, do not span the greater number of cultures found across these countries, much less across the world. Furthermore it is assumed that there are a number of subcultures in both the UK and Taiwan that are not accounted for in this study. Practical implications - An individual level of cultural orientation (e.g. horizontalism and verticalism) rather than traditionally adopted regionally-defined or nationally-based (Hofstede, 1980) cultural criteria should be investigated to identify more accurate market demand patterns in order to best target consumers in these markets (Sharma, 2010). In addition, appealing, vertical ad messages would be more effective in stimulating consumer motivations for consumption of luxury brands. Conversely, horizontal ad messages would be effective in demarketing approaches. Originality/value - The current study is the first of its kind to explore the effect of cultural-orientation on the formation of LUX cross-nationally. As such it provides future cross-cultural researchers with valid and reliable culturally-based constructs that can be used to predict consumer SNII in developing LUX. In addition, establishing the mediating role of BCO in the relationship between SNII and LUX helps marketers better understand the equity of their luxury brands, particularly in Asian countries

    Cryptic species and parallel genetic structuring in Lethrinid fish:Implications for conservation and management in the southwest Indian Ocean

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    Analysis of genetic variation can provide insights into ecological and evolutionary diversification which, for commercially harvested species, can also be relevant to the implementation of spatial management strategies and sustainability. In comparison with other marine biodiversity hot spots, there has been less genetic research on the fauna of the southwest Indian Ocean (SWIO). This is epitomized by the lack of information for lethrinid fish, which support socioeconomically important fisheries in the region. This study combines comparative phylogeographic and population genetic analyses with ecological niche modeling to investigate historical and contemporary population dynamics of two species of emperor fish (Lethrinus mahsena and Lethrinus harak) across the SWIO. Both species shared similarly shallow phylogeographic patterns and modeled historical (LGM) habitat occupancies. For both species, allele frequency and kinship analyses of microsatellite variation revealed highly significant structure with no clear geographical pattern and nonrandom genetic relatedness among individuals within samples. The genetic patterns for both species indicate recurrent processes within the region that prevent genetic mixing, at least on timescales of interest to fishery managers, and the potential roles of recruitment variability and population isolation are discussed in light of biological and environmental information. This consistency in both historical and recurrent population processes indicates that the use of model species may be valuable in management initiatives with finite resources to predict population structure, at least in cases wherein biogeographic and ecological differences between taxa are minimized. Paradoxically, mtDNA sequencing and microsatellite analysis of samples from the Seychelles revealed a potential cryptic species occurring in sympatry with, and seemingly morphologically identical to, L. mahsena. BLAST results point to the likely misidentification of species and incongruence between voucher specimens, DNA barcodes, and taxonomy within the group, which highlights the utility and necessity of genetic approaches to characterize baseline biodiversity in the region before such model-based methods are employedpublishersversionPeer reviewe
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