Analisis Pengaruh Inovasi Produk, Harga dan Promosi Terhadap Keputusan Pembelian Produk Smartphone

The analysis oh this research is about the influence of product innovation, price and promotion on buying decision of smartphone product. The study conducted consumer of smartphone. Samples taken in the study were 107 respondents, analytical methods used are multiple linear regression analysis, validity and reliability test. Based on the results of the analysis found it can be explained that product innovation, price and promotion have a positive and significant impact on buying decision. In the model, the variables of product innovation, price and promotion are able to explain buying decision variables of 42.6% and the remaining 57.4% are still influenced by other variables