Extension Agents’ Content Preference and Information Utilization of Agricultural Extension Publications: A Case Study in the State of Pahang, Malaysia

The study emphasize don the assessment of Agricultural Extension Publications that was made by extension agents in three randomly selected districts namely, Temerloh, Kuantan and Pekan in the state of Pahang. The general objective of the study was to determine the extension agents' content preference in the Agricultural Extension Publications and the extent of utilization of agricultural information by extension agents in the course of carrying out their duties. The concern for the study arose as a result of the realization of the existence of many locally published Agricultural Extension Publication sin the country. Thus, it was envisaged that it was pertinent to make an evaluation of such publications. The study at tempted to find out extension agents' other sources of agricultural information, their information needs, reading habits, their views and opinions regarding the Agricultural Extension Publications that they read and the reasons for reading such publications

The impact of television programmes on Muslim women dressing: social learning theory

Ever since television takes its strike, it has remained the most influential medium among the mass media. It can be considered a credible source of information. The reasons being the full colour, action packed, real actors films make TV seem to be real to the audience. The influence of TV on teenagers, adolescents and youth is widespread. The influence is mainly on their dressing and attire, that is, what they wear and what they use to adorn themselves. It is hoped that Muslim teenagers, adolescents and youths are less likely to be influenced by the fashion trends through TV compared to their counterparts from other religions. Therefore, it is the intent of this study to find out the influence of TV on Muslim women across all ages

Internet and social media in Malaysia: Development, challenges and potentials

The penetration of the Internet and social media has helped Malaysia abreast with the other developed countries. Nonetheless, being a multicultural country, Malaysia has to ensure her multiracial population lives in harmony and peace. This happens with the help integrated the media control and regulations exercise in Malaysia: the Printing Presses and Publications Act, Film Censorship Act, Broadcasting Act, Communication and Multimedia Act, and media ownership control. Many researches have been conducted pertaining to the Internet and social media that have been published locally in line with the development of the Internet and the social media in Malaysia. Similarly, the new media is also subjected to its being controlled through methods such as controlling the Internet, blocking and filtering, and content removal. The paper also looks into the impact of the Internet and social media on its civil society, thus creating a momentum to promote toward giving suggestions for future research involving not only theories but also models using more sophisticated analyses. More research can be done and the future of research is bright. Other areas that can be looked at are the impacts of the Internet and social media on the young populace of the nation

Factors influencing the behavioral intention to listen to IIUM.FM among non-listeners

This study is part of a longitudinal study done on the audience reception of IIUM.FM, a campus radio the first study or phase 1 was done in 2011 and the second phase was done in 2016. This study specifically compares the non-listeners in Phase 1 (2011) and Phase 2 (2016) in terms of demographic characteristics, academic-related information and computer-related information. In addition, both internal and external factors that may intensify the listening to IIUM.FM are explored and so that the barriers and challenges facing the listeners are eliminated in the near future as IIUM.FM will remain as the only campus radio in IIUM. The same survey questionnaire is used in the data collection at both phases of the study. In addition to the comparison between both phases using t-test and ONEWAY ANOVA, a simple-multiple regression is conducted to determine the predictors of behavioral intention to listen to IIUM.FM. If the predictor is considered a barrier then it should be eliminated so that the listening habit of the students can be improved especially now that the radio can be listened to via multiple sources such as the app, webstream and social media. If the barriers are the reasons that prevent listening to IIUM.FM are removed, then there is a possibility that IIUM.FM are listened by many more students not only among IIUM students but also others worldwide

Religious motives for using facebook among university muslim students

Facebook is now the most popular social networking site among Muslim youth since it is a great way to catch up with old friends, to get information, and to interact with others. So, it is encouraged that Muslims who become Facebook users to join the site with good intention such as to strengthen relationships with family members and friends, to build useful network, and to support an Islamic group. Therefore, this study tries to find out the motives for using Facebook among its users at the International Islamic University Malaysia (IIUM) based on the Uses and Gratifications Theory. The specific objectives of this study are: (1) to find out the characteristics of Facebook users among IIUM undergraduate students; (2) to find out the patterns of usage among Facebook users; (3) to find out the religious motive for using Facebook among IIUM undergraduate students; and (4) to find out the advantages and disadvantages of Facebook use among IIUM undergraduate students. This study used a survey research design. Descriptive statistics was employed to answer the research objectives. The results showed that the majority of IRKHS students are Facebook users. Many of them are extrovert Malaysian females, aged 22 years and above. They are heavy users of Facebook and highly connected with others. IRKHS students do use Facebook for religious motive. They use Faceboook mostly “to preach people to do good things”. They claim that Facebook is beneficial in maintaining relationships with others and for doing dakwah

Internal customer satisfaction towards HRM practices and its influence on external customers and organisational outcomes

This study measures the internal customer satisfaction towards HRM practices and its relationship with external customer satisfaction and with other organisational outcomes such as job satisfaction, employee commitment, and turnover intention. This study is unique because it examines the internal customer satisfaction, particularly towards one of the most important management aspects such as HRM practices. It uses the customers‟ satisfaction framework instead of job satisfaction framework. Data was collected from five universities in the Klang Valley. Data was collected from internal customers (employees) and external customers (students). There were 575 internal customers and 600 external customers participated in this study. The findings revealed that employees are satisfied with the HRM practices of their organisation. This study partially supports the hypothesis that internal customers‟ satisfaction is positively related to external customers‟ satisfaction whereby the students are satisfied with the academic staff, provided the academic staff members are given opportunity for career development and they receive good facilities and services for their well-being. The findings further revealed that external customers‟ satisfaction with administrative staff members, are very much affected by the HRM practices, except for selection. The relationships between turnover intention and HRM practices are rather low, yet significant except for recruitment which is found to be not significant. This study also found that turnover intention is positively related to HRM practices. This means that despite their satisfaction with the HRM practices, the employees have the intention of quitting their job for a better offer. The implications are discussed

Mediating effect of communication power on the relationships between networking and career success: a structural equation modeling approach

This study aims to investigate the mediating effect of communication power on the relationships between mentoring and career success. It also tests the moderating effects of proactive personality and self-efficacy in the model. The study employs a quantitative research design, using survey method with questionnaire as the instrument for data collection.The population of interest is the employees at the supervisory or managerial position in various organizations in Malaysia. A sample size of 400 supervisor/managers was used for the study. Most of the measures were adapted from established scales. The findings reveal that there is a mediating effect of communication power on the relationships. This means that mentoring influences the communication power which in turn influences career success. This study makes a significant contribution to the existing knowledge because not much is known about the effect of communication power on career success except for the work of Castells (2007). With the present influence of communication technology at the workplace, the findings of this study are useful to Human Resource (HR) practitioners for strategizing organisation career management and mentoring programme. This study does not only examine the effect of the two variables, information power and career success; it goes a step further by taking mentoring into the model