The Trademark Jurisprudence of Judge Rich

For nearly forty-three years, Giles Sutherland Rich served as a member of the U.S. Court of Customs and Patent Appeals (C.C.P.A.) and its successor court, the U.S. Court of Appeals for the Federal Circuit. Judge Rich is widely regarded as one of the most influential jurists in the area of patent law—and rightfully so. Less well known is that Judge Rich also authored many significant decisions in the area of trademark law. Judge Rich’s opinions in the area of trademarks span the spectrum of trademark registrability issues and explore important issues of public policy. This Article reviews a number of Judge Rich’s most important trademark and intellectual property decisions. These decisions focus on such issues as the impact of consents, functionality, trademark subject matter, and genericness. Such a review leads to the observation that the vast majority of his opinions and views remain relevant, indeed, controlling, in resolving trademark registration dispute

Marketing Recreation and Functionally Related Products and Services: Factors Influencing Product and Service Success

The popularity of recreation as a marketing tool is being influenced by the personal involvement of participants and the positive outcomes from the experience. It is the direct association of products and services with the positive emotions that yields the greatest results. The macro trends that are causing these positive feelings are a societal factors that will continue to influence the cultures well into the future

Commercial Recreation and Tourism: A Suggested Educational Program and Philosophy

The establishment of quality products and services is essential for the growth of the profession. One of the ways of achieving this is through the better understanding of curriculum preparation processes. This article reviews the major components and provides an overview of some major curriculum issues

Leisurized Marketing: Discovering and Understanding a Significant Trend

The use of leisure in marketing of products and services has become a popular technique. It has been very effective as a marketing tool

The Future of World\u27s Fairs: A Primer for Planning a Success

The history of world\u27s fairs contain both success and failure stories. The role of world\u27s fairs has shifted from more of a technical to an educational, cultural event. The key elements to success in the future are astute managers and creative themes with an entertainment focus

Trends in Growth and Segmentation of the Theme/Amusement Park Industry

In this article the author updates current predictions for growth and segmentation of the theme/amusement park industry. There is an examination of factors contributing to growth including the casino industry, shopping industry, psychographic and demographic factors, leisured marketing and the boom in small and mid-sized facilities

Comprehensive academic undergraduate advising services: One university\u27s successful model

This qualitative study examined the emerging field of comprehensive academic advising programs (CAAPs). The purpose of this study is to describe a successful CAAP in-depth at one public four-year higher education institution. The research specifically investigated strategies the CAAP uses with the aim of increasing retention rates, and level of CAAP embeddedness into institutional culture. Findings indicated that the CAAP was successful at embedding the CAAP in to the surface and middle layers of the culture. Good academic advising was recognized as an essential element of the effective CAAP across participant groups. Slightly divergent results concerning other CAAP elements indicated that a committed Dean, a decentralized advising model, departmental advising, professional and/or faculty advisors, collaboration, and providing resources and rewards for advising, were considered vital elements of a CAAP to certain participant groups. Specific strategies were identified as: using an advising hold, identifying at-risk students, connecting a student to a specific school or college, focusing on career development, embedding the CAAP in to the curriculum, parallel programs, and good course scheduling. The primary conclusions and recommendations included: a centralized advising center for undecided/exploratory students only, a decentralized advising model, more professional development for faculty advisors, rewarding advising and incorporating it in to the evaluation process, collaboration across the University, and making the CAAP more visible and valued

A Perspective on Career Preparation for Travel Agencies and Tour Companies

Many questions are being raised about the competencies needed for better development of the profession. This article examines some of these competencies and prioritizes them