Towards a human-centered e-commerce personalization framework

This paper presents a personalization framework, namely PersonaWeb that adapts the visual and interaction design of E-Commerce Web environments based on human cognitive differences. In particular, it describes a user model formalization that incorporates a set of human cognitive factors (i.e., cognitive styles and working memory capacity) and an adaptation engine that personalizes the visual and interaction design attributes of E-Commerce product views. The proposed framework has been applied in a real-life E-Commerce Web-site and two subsequent user studies were conducted in which 135 users interacted with the personalized and the original (non-personalized) version of the same Web environment. Results indicate the added value of personalizing content and functionality of E-Commerce product views in terms of users' task completion performance

AN ATTEMPT TO DEFINE CONTEXT AWARENESS IN MOBILE E-HEALTH ENVIRONMENTS

Nurses, doctors, physiotherapists, psychologists and other professionals or specialists come together to provide care to home residing patients, making continuous assessment, diagnosis and treatment possible beyond the walls of hospitals. Such teams of professionals are focused on each individual patient, and are virtual, i.e. they make decisions without being together physically, dynamically, i.e. professionals come and go as needed, and collaborate, as they combine their knowledge to provide effective care. Our system, coined DITIS, is a web based system that enables the effective management and collaboration of virtual healthcare teams and accessing medical information in a secure manner from a variety of mobile devices from anytime and anyplace, adapting the information according to various parameters like, user role, access right, device capabilities and wireless medium. This paper introduces the DITIS system, and identifies the needs and challenges of co-ordinated teams of multidisciplinary healthcare professionals (HCPs) functioning in a context awareness environment under the wireless environment. Pilo

Integrating Human Factors and Semantic Mark-ups in Adaptive Interactive Systems

This paper focuses on incorporating individual differences in cognitive processing and semantic mark-ups in the context of adaptive interactive systems. In particular, a semantic Web-based adaptation framework is proposed that enables Web content providers to enrich content and functionality of Web environments with semantic mark-ups. The Web content is created using a Web authoring tool and is further processed and reconstructed by an adaptation mechanism based on cognitive factors of users. Main aim of this work is to investigate the added value of personalising content and functionality of Web environments based on the unique cognitive characteristics of users. Accordingly, a user study has been conducted that entailed a psychometric-based survey for extracting the users' cognitive characteristics, combined with a real usage scenario of an existing commercial Web environment that was enriched with semantic mark-ups and personalised based on different adaptation effects. The paper provides interesting insights in the design and development of adaptive interactive systems based on cognitive factors and semantic mark-ups

ADAPTING mLEARNING ENVIRONMENTS ON LEARNERS’ COGNITIVE STYLES AND VISUAL WORKING MEMORY SPAN

The research that is described in this paper focuses on incorporating theories of individual differences in information processing within the context of mobile hypertext and hypermedia interactive environments. Based on previous findings of the authors in the field of adaptive eLearning, the main purpose was to enhance the quality of information presentation and users’ interactions in the Web by matching their specific needs and preferences. Our more recent experiments, explore how to improve learning process by adapting course content presentation to student cognitive styles and capabilities in mobile environments such as PDA phones. A framework has been developed to comprehensively model student’s cognitive styles and visual working memory span and present the appropriate subject matter, including the content, format, guidance, etc. to suit an individual student by increasing efficiency during interaction. Main aim is to overcome constraints like small screen size and processing/memory capabilities for navigation enhancements that limit the presentation and guidance of the material. An increase on users’ satisfaction as well as more efficient information processing (both in terms of accuracy and task completion time), has been observed in the personalized condition than the original one. Consequently, it is supported that human factors may be used in order to enhance the design of mobile hypertext (or hypermedia) environments in a measurable and meaningful way

Human Factors As A Parameter For Improving Interface Usability And User Satisfaction

The endeavour to optimize HCI should integrate a wide array of user characteristics that have an effect throughout users’ interactions with a system. Human factors such as cognitive traits and current state, from a psychological point of view, are undoubtedly significant in the shaping of the perceived and objective quality of interactions with a system. The research that is presented in this paper focuses on identifying human factors that relate to users’ performance in Web applications that involve information processing, and a framework of personalization rules that are expected to increase users’ performance is depicted. The empirical results that are presented are derived from environments both learning and commercial; in the case of e-learning personalization was beneficial, while the interaction with a commercial site needs to be further investigated due to the implicit character of information processing in the Web

The Interplay between Humans, Technology and User Authentication: A Cognitive Processing Perspective

This paper investigates the interplay among human cognitive processing differences (field dependence vs. field independence), alternative interaction device types (desktop vs. touch) and user authentication schemes (textual vs. graphical) towards task completion efficiency and effectiveness. A four-month user study (N=164) was performed under the light of the field dependence-independence theory which underpins human cognitive differences in visual perceptiveness as well as differences in handling contextual information in a holistic or analytic manner. Quantitative and qualitative analysis of results revealed that field independent (FI) users outperformed field dependent users (FD) in graphical authentication, FIs authenticated similarly well on desktop computers as on touch devices, while touch devices negatively affected textual password entry performance of FDs. Users’ feedback from a post-study survey further showed that FD users had memorability issues with graphical authentication and perceived the added difficulty when interacting with textual passwords on touch devices, in contrast to FI users that did not have significant usability and memorability issues on both authentication and interaction device types. Findings highlight the necessity to improve current approaches of knowledge-based user authentication research by incorporating human cognitive factors in both design and run-time. Such an approach is also proposed in this paper

Assessing the factorial structure of the internet addiction test in a sample of Greek adolescents

Although many studies have documented the psychometric properties of the Internet Addiction Test (IAT) in adults, its factorial structure has not adequately been investigated in adolescents. The aim of this study was to investigate the psychometric properties of the Internet Addiction Test, specifically testing its factorial structure in a sample of adolescents. A modified version of the Greek IAT, adapted for adolescents, was administered to 725 Greek secondary-school students. To determine the factorial structure underlying the questionnaire, both traditional and bifactor modelling approaches were applied to derive the optimal measurement structure of the IAT for adolescents. The bifactor model supported the single and three distinct factors, with stronger support for the unidimensionality of the instrument. The present study supports the stability of the three-factor structure of the Greek IAT from adolescence to adulthood, yet a longitudinal study is warranted to confirm this suggestion

Temsirolimus Is Highly Effective as Third-Line Treatment in Chromophobe Renal Cell Cancer

We report unexpectedly high efficacy of temsirolimus as third-line treatment in a patient with metastatic chromophobe renal cell carcinoma. After failure of two sequentially administered tyrosine kinase inhibitors, treatment with temsirolimus resulted in a prolonged partial remission of 14 months, and the response is still continuing. Up to now, no data from randomized clinical studies have been published addressing the question of efficacy of temsirolimus as third-line treatment after failure of tyrosine kinase inhibitors. The case presented here implies that temsirolimus could be a viable option for patients with metastatic chromophobe renal cell carcinoma

Selective Intra-arterial Chemotherapy with Floxuridine as Second- or Third-Line Approach in Patients with Unresectable Colorectal Liver Metastases

Background: An outcome assessment was performed of patients with unresectable colorectal liver metastases (CRLM) treated in second or third line with floxuridine (FUDR)-based hepatic artery infusion (HAI). Methods: Twenty-three patients who were pretreated with systemic (immuno)chemotherapy received FUDR-HAI alone or combined with systemic chemotherapy. We reviewed patient charts and our prospective patient database for survival and associated risk factors. Results: Patients received FUDR-HAI for unresectable CRLM from January 2000 to September 2010. Twelve patients (52%) received concurrent systemic chemotherapy. Median overall survival (OS), progression-free survival (PFS), and hepatic PFS were 15.6months (range, 2.5-55.7months), 3.9months (range, 0.7-55.7months), and 5.5months (range, 1.6-55.7months), respectively. The liver resection rate after HAI was 35%. PFS was better in patients undergoing secondary resection than in patients without resection (hazard ratio [HR] 0.21; 95% confidence interval [95% CI] 0.07-0.66; P=0.0034), while OS showed a trend toward improvement (HR 0.4; 95% CI 0.13-1.2; P=0.09). No differences were observed in OS (P=0.69) or PFS (P=0.086) in patients who received FUDR-HAI alone compared with patients treated with combined regional and systemic chemotherapy. No statistically significant differences were seen in patients previously treated with one chemotherapy line compared with patients treated with two lines. Presence of extrahepatic disease was a negative risk factor for PFS (liver-only disease: HR 0.03; 95% CI 0.0032-0.28; P<0.0001). Toxicities were manageable with dose modifications and supportive measures. Conclusions: FUDR-HAI improves PFS and results in a trend toward improved OS in selected patients able to undergo liver resection after tumor is downsize