Human Capital and Economic Growth in Morocco

We estimate a Cobb-Douglas function using Moroccan data, over the period 1976-1995 and considering two inputs, capital (GFCF) and labor (educational attainment of the workforce). The results show that physical capital and human capital have mostly a positive impact on economic growth. Moreover, the effect of human capital is even lower than the level of education increases. Vocational training appears to be an engine of growth.Human Capital, Cobb-Douglas Function, Vocational Training

Capital humain et croissance économique au Maroc

We estimate a Cobb-Douglas function using Moroccan data, over the period 1976-1995 and considering two inputs, capital (GFCF) and labor (educational attainment of the workforce). The results show that physical capital and human capital have mostly a positive impact on economic growth. Moreover, the effect of human capital is even lower than the level of education increases. Vocational training appears to be an engine of growth

Construction d’un dispositif d’évaluation des enseignements et des formations : le point de vue des apprenants

L’université française a l’habitude d’évaluer ses étudiants. Mais l’exigence d’évaluer les systèmes de formation eux-mêmes apparaît progressivement. Le but est d’une part d’améliorer la qualité des enseignements, et d’autre part de permettre la comparaison des systèmes éducatifs. Dans ce contexte, notre recherche consiste à recueillir le point de vue des étudiants sur les critères de qualité d’une formation. Nous avons procédé à des entretiens sous forme de focus groups. Nous avons interrogé un panel représentatif de l’ensemble des dispositifs : formation générale / formation professionnelle ; UFR / IUT / Écoles d’Ingénieurs ; en début de formation / en fin de formation. Nous avons de la sorte pu identifier les positions constantes d’un groupe à l’autre, ainsi que les avis complémentaires.One of the main missions of French university is to evaluate students. But the requirement to assess also training systems is gradually growing. The goal is, on the one hand, to improve the quality of courses and training, and, on the other hand, to allow the comparison of educational systems. In this context, our research consists in collecting the students’ point of view about the quality standards they look for during their training. We organized interviews using the methodology of focus groups. We questioned a representative panel of students: general training / vocational training; UFR / IUT / Schools of Engineers; at the beginning of their training / at the end of their training. Then, we identified the constant positions from one group to another, as well as complementary opinions

School Resources and the Quality of Education: Is there a link?

The aim of this paper is to verify whether school resource factors have an impact on the quality of education. This latter is measured with the help of a unique database on student scores in international skills tests. The general difficulties inherent in this type of study are the possibility of endogeneity bias and measurement errors. After estimation bias correction, we show that improvement in the quality of educational systems does not necessarily require an increase in school resources. When an alternative indicator of the performance of educational systems is used, our results are confirmed. Consequently, one should remain cautious about recommending purely financial measures to improve quality of education.Quality of education, School performance, School resources

Mise en place d'une culture data dans les réseaux de franchise : les ingrédients du succès

Conférence annulée mais article publié sur le site de l'AFMInternational audienceThe purpose of our research is to improve the understanding of the factors that explain the development of exchange relationships and facilitate the customer data management in franchise Systems. To this end, a literature review was conducted in the field of relationship marketing, and particulary, in relation to Bagozzi's theory of exchange (1974; 1975). Through its lexical and thematic analyses, the qualitative study highlights the principle of reciprocity in exchange in franchisor-franchisee-customer relationships with regard to customer data management. Reciprocity seems to be at the core of exchanges between the franchisor, franchisees and their customers.L'objet de notre recherche est de comprendre les facteurs favorisant le développement de relations d'échange favorables à la gestion des données clients dans les réseaux de franchise. Dans ce but, une revue de la littérature a été conduite dans le champ du marketing relationnel, et en particulier, en relation avec la théorie de l'échange de Bagozzi (1974 ; 1975). L'étude qualitative à travers ses analyses lexicale et thématique a permis de mettre en valeur le principe de réciprocité dans les échanges dans les relations franchiseur-franchisé-client autour de la gestion des données clients. La réciprocité se place au centre des échanges entre le franchiseur, les franchisés et les clients

(Re)Considérer l’humain dans la gestion des données clients: Cas des réseaux de franchise

Ce colloque a eu lieu en ligne.National audienc

The franchisor–franchisee relationship and customer data management in the digital era

International audiencePurpose : The digitalization of an organization implies centralizing the data collected. Nevertheless, the management of customer data in franchise networks is a delicate, complicated and little studied issue. The purpose of this paper is to investigate its challenges and the keys to success, by developing a conceptual framework resulting from a qualitative study and a literature review.Design/methodology/approach : A qualitative study was carried out with around 30 franchisors, franchisees and franchise experts in the light of the General Data Protection Regulation (GDPR). The results of the qualitative study helped to clarify our theoretical framework and to position ourselves on the side of the founding theories of relationship marketing. A research model was then defined and tested using a quantitative survey administered to a total sample of 192 franchisors and franchisees.Findings :The results of the various studies show that relationship quality, through inter-organizational commitment, explains the achievement of marketing performance in franchise networks. In addition, the place of relationship quality depends on four essential variables: inter-organizational communication, franchisee autonomy, technical and human resources and contractualization of customer data management.Originality/value : This study focuses on a topic that has received very little attention, particularly in franchise networks. It uses a mixed-methods design that has enabled the identification of key variables contributing to the achievement of marketing and sales performance in a data management context

The franchisor–franchisee relationship and customer data management in the digital era

International audiencePurpose : The digitalization of an organization implies centralizing the data collected. Nevertheless, the management of customer data in franchise networks is a delicate, complicated and little studied issue. The purpose of this paper is to investigate its challenges and the keys to success, by developing a conceptual framework resulting from a qualitative study and a literature review.Design/methodology/approach : A qualitative study was carried out with around 30 franchisors, franchisees and franchise experts in the light of the General Data Protection Regulation (GDPR). The results of the qualitative study helped to clarify our theoretical framework and to position ourselves on the side of the founding theories of relationship marketing. A research model was then defined and tested using a quantitative survey administered to a total sample of 192 franchisors and franchisees.Findings :The results of the various studies show that relationship quality, through inter-organizational commitment, explains the achievement of marketing performance in franchise networks. In addition, the place of relationship quality depends on four essential variables: inter-organizational communication, franchisee autonomy, technical and human resources and contractualization of customer data management.Originality/value : This study focuses on a topic that has received very little attention, particularly in franchise networks. It uses a mixed-methods design that has enabled the identification of key variables contributing to the achievement of marketing and sales performance in a data management context

Construction d’un dispositif d’évaluation des enseignements et des formations : le point de vue des apprenants

One of the main missions of French university is to evaluate students. But the requirement to assess also training systems is gradually growing. The goal is, on the one hand, to improve the quality of courses and training, and, on the other hand, to allow the comparison of educational systems. In this context, our research consists in collecting the students’ point of view about the quality standards they look for during their training. We organized interviews using the methodology of focus groups. We questioned a representative panel of students: general training / vocational training; UFR / IUT / Schools of Engineers; at the beginning of their training / at the end of their training. Then, we identified the constant positions from one group to another, as well as complementary opinions