Evaluation of brand equity in software companies: Case Study of Chargon

IT industry especially the software industry is of the growing industries in the world which has grown considerably in recent years. In such circumstances, there will be some companies which want to differentiate themselves from competitors and create a unique and favorable position in the minds of their own enterprise customers; one way to create a sustainable competitive advantage in these mar-kets that already has been less discussed is the creation of brand equity. Thus, the aim of this study is to evaluate brand equity in software companies that Chargon Company was selected. The statistical population included managers of Chargon’s subsidiary companies and their users that given the un-limited society, Cochrane formula has been used in unlimited population to determine sample size. Due to the minimal amount of sample that is 386 questionnaires, 500 questionnaires were distributed in the population. Structural equation modeling approach and SmartPLS.2 were used to analyzing collected data. The results show that emotional variables affect value on brand equity is 0.64. Also functional variables affect value on brand equity is 0.89.market behavior variable plays a positive mediating role between emotional variables and brand equity. On the other hand market behavior plays a negative mediating role between emotional variables and brand equity. Considering t-values higher than 1.96, the significance of relationships obtained is confirmed in 95% confidence level. Research paper Reference to this paper should be made as follows: Hosseini, A, Otarkhani, A., Shokouhyar, S. (2016). “Evaluation of brand equity in software companies: Case Study of Chargon”, Journal of En-trepreneurship, Business and Economics, Vol. 4, No. 2, pp. 182–200

Confusion and contention: understanding the failings of decentralisation in Iraq

Iraq formally began the process of implementing decentralisation in 2015, with the dual aims of improving service delivery at the local level, and curtailing the centralised bureaucracy. It is widely accepted that this process has not achieved what it set out to do, despite decentralised governing arrangements being broadly accepted in principle by both federal and local authorities. Based on a series of interviews across three provinces with federal and local officials that have direct experiences of the process, this paper examines the flaws in implementation of decentralisation and the resulting outcomes to service delivery. It seeks to understand why this process has yielded overwhelmingly negative results and considers how the recent political turbulence in the country has impacted federal arrangements. The paper offers a number of recommendations aimed at strengthening the implementation process including greater clarity in roles and responsibilities across federal and local authorities, the adoption of an incremental approach to rollout, and greater consideration for local context and political actors

Improvement Transient Stability of Fixed Speed Wind Energy Conversion System by Using Transformer-Type Superconducting Fault Current Limiter

International audienceThe wind turbine generation system (WTGS) is one of the representative renewable energy systems. With the rapid development of WTGS and its increased capacity, the level of short circuit current will increase in distribution systems. The application of the Superconducting Fault Current Limiter (SFCL), would not only reduce the level of the short circuit current but also offer a reliable interconnection to the network. The transformer-type superconducting fault current limiter (SFCL) is one of the fault current limiters, and has many advantages such as design flexibility. In this paper, the effect of transformer-type SFCL on transient behavior of grid connected to WTGS is studied. The WTGS is considered as a fixed-speed system, equipped with a squirrel-cage induction generator. The drive-train is represented by two-mass model. The simulation results show that the transformer-type SFCL not only limits the fault current but also can improve the dynamic performance of the WTGS