Cooperation between design and neuroscience : contributions to current project methodologies applied to automotive design

Currently, the project methodologies applied to Automotive Design indicate measurement limitations of car users’ emotional responses, specifically in terms of correlating such responses to product project parameters. The purpose of this article lies in the mapping and elucidation of the neurophysiological data measurement techniques adopted by Automotive Design research, developed between the years 2000 and 2017, in order to identify relevancies to project development in this field. The main outcomes achieved in each investigation are discussed, as well as the main obstacles to the advancement of studies of this nature. Moreover, it reflects on the importance of Automotive Design and Neuroscience cooperation in the analysis and evaluation of products, mostly in regards to understanding the perceptive, cognitive and behavioral processes of human beings in this context; the obtention of relevant subsidies for the project parameter definition aligned to requirements of the human organism, addressing his well-being and quality of life11581316334HCII international - international conference on human-computer2019Orlando, FloridaWalt Disney World Swan and Dolphin Resor

Measuring aesthetic emotions : a review of the literature and a new assessment tool

Aesthetic perception and judgement are not merely cognitive processes, but also involve feelings. Therefore, the empirical study of these experiences requires conceptualization and measurement of aesthetic emotions. Despite the long-standing interest in such emotions, we still lack an assessment tool to capture the broad range of emotions that occur in response to the perceived aesthetic appeal of stimuli. Elicitors of aesthetic emotions are not limited to the arts in the strict sense, but extend to design, built environments, and nature. In this article, we describe the development of a questionnaire that is applicable across many of these domains: the Aesthetic Emotions Scale (Aesthemos). Drawing on theoretical accounts of aesthetic emotions and an extensive review of extant measures of aesthetic emotions within specific domains such as music, literature, film, painting, advertisements, design, and architecture, we propose a framework for studying aesthetic emotions. The Aesthemos, which is based on this framework, contains 21 subscales with two items each, that are designed to assess the emotional signature of responses to stimuli’s perceived aesthetic appeal in a highly differentiated manner. These scales cover prototypical aesthetic emotions (e.g., the feeling of beauty, being moved, fascination, and awe), epistemic emotions (e.g., interest and insight), and emotions indicative of amusement (humor and joy). In addition, the Aesthemos subscales capture both the activating (energy and vitality) and the calming (relaxation) effects of aesthetic experiences, as well as negative emotions that may contribute to aesthetic displeasure (e.g., the feeling of ugliness, boredom, and confusion)