Foreword

India, China, America (ICA) Institute\u27s mission is to foster economic growth through innovation, entrepreneurship, inclusive growth, trade and investment, within and between advanced economies and emerging markets. This is clearly reflected in the papers included in this edition

Welcome

I am very pleased that India, China, America (ICA) Institute has wisely decided to start this new Journal of Emerging Knowledge for Emerging Markets (JEKEM). Under the able leadership of Dr. Ashok Roy and its first Editorial Review Board, the mission of the Journal is to encourage scholarly research (both empirical and conceptual) on emerging markets

History of marketing thought : an update / BEBR No. 857

Includes bibliographical references (p. 21-26)

An earnings-return model for strategic market planning / BEBR No. 869

Includes bibliographical references (p. 38-39).Few models currently exist which aid managers in their strategic market planning. The models or frameworks which do exist have a variety of shortcomings, a major one being an inadequate linkage to a business organization's dominant goals for existence -- earnings and return on investment. This paper develops a planning model based on a firm's present levels of earnings and return designed to provide a partial foundation on which its managers can base their strategic market planning. Depending upon the firm's placement in the model, different organizational objectives and strategies exist for improving future performance

Foreword

The world continues to experience the aftershock of globalization of trade and collapse of communism as forecasted in Tectonic Shift (Sheth and Sisodia, 2004). It will resettle with the rise of a new Triad Power (China, India and America) replacing the old trial power (Japan, Europe and America). It is the emergence of the new trilateral relationship with respect to trade, monetary policy, fiscal policy, as well as geopolitical and military alignment which will shape the future of global economy and politics. In essence, the formation of India, China and America (ICA) Institute and all of its publications and conferences will become mainstream in the coming decade. Whether the trilateral relationship emerges as harmonious or acrimonious will decide the growth of global economy, delinking old alliances and emergence of new alliances even among strange bedfellows

Measurement of advertising effectiveness : some theoretical considerations / 149

Includes bibliographical references

Role of motivation research in consumer psychology / 153

Includes bibliographical references

Strategies of increasing carpooling behavior among urban commuters / BEBR No. 427

Includes bibliographical references (leaves 14-15)