Pengaruh Persepsi Harga, Kualitas Produk, Citra Merek, dan Layanan Purna Jual terhadap Keputusan Pembelian dan Dampaknya terhadap Kepuasan Pelanggan Smartphone Asus. Studi Kasus di PT. Datascrip

This study aims to analyze the effect of perceive price, product quality, brand image and after sales service on purchase decision and the implications on customer satisfaction of Asus smartphone. This research is descriptive-quantitative in nature. Secondary data was obtained through various journals, books and related information. Primary data were obtained using questionnaire distributed to Asus customers in Datascrip service center. Using incidental sampling technique, a total sample of 245 Asus customers were obtained. Path analysis was employeds. Various statistical tests such as validity, reliability, normality tests were employed. The results showed that the variables' of perceive price, product quality, brand image and after sales service partially and simultaneously had a significant and positive effect on purchase decision. Furthermore, only the variables of after sales service were found to have a direct effect on customer satisfaction. Purchase decision has a significant effect on customer satisfaction. In order to increase purchasing decision, it is recommended that Asus to pay attention to brand image by creating products that have attractive physical identities, in terms of packaging, color and design, and to create customer satisfaction should pay attention to facilities and infrastructure of service center as much as possible

Pengaruh Dimensi Karakteristik Komunitas Virtual terhadap Community Commitment dan Loyalitas Pengguna Kamera Dslr Merek Canon

This study aims to analyze the effect of dimensions of virtual community characteristics (i.e. interactivity, system quality, information reliabity, and reward for activity) on community commitment and consumers’ loyalty. The concepts of virtual community characteristics, community commitment and loyalty were taken from various resources. This research is quantitative and explanative in nature. Target respondents were the the users of Canon DSLR camera. Using a convenience sampling technique, a total of 100 responses were obtained. Based on multiple regression analysis, it was found that except system quality other dimensions of virtual community characteristics partially had positive effect on community commitment. In addition, it was also found that the dimensions of virtual community collectively had significant effect on community commitment and that community commitment had positive and significant effect on loyalty

Pengaruh Kualitas Pelayanan dan Kepuasan terhadap Loyalitas

The research aims to find out the impact of service quality and satisfaction on loyalty. Five dimensions of service quality i.e. issue program, academic reputation, physical aspect, career opportunity, contact personnel, responsiveness, and communication were analyzed. This research is descriptive – quantitative in nature. Data were obtained by using questionnaire which was distributed to the students of SMK Negeri 11, Jakarta. Using proportionate stratified random sampling technique, total sample of 87 respondents were obtained. Data were examined using both descriptive and statistical analysis. Results indicated physical aspect, responsiveness, and communication had the influence on the student satisfaction, meanwhile contact personnel, responsiveness, communication, and satisfaction had the effect on loyalty. Physical aspect had an indirect influence on student loyalty. It is suggested that the management pay more attention to program, academic reputation, career opportunity, and contact personnel. There is also a need for more research to answer which physical aspect is the most dominant

Pengaruh Experiential Marketing Terhadap Kepuasan Konsumen (Studi Kasus: Cinema Xxi Imax Gandaria City, Jakarta)

The objective of this study is to examine the effect of experiential marketing on customer satisfaction, taking the case study of Cinema XXI IMAX Gandaria City, Jakarta. The concepts of experiential marketing (i.e. strategic experiential modules and experience providers) and customer satisfaction were taken from various resources. Both primary and secondary data were employed. Secondary data were taken from journals, books, and articles. Primary data were collected using self-administered questionnaire which were distributed to the respondents through online and offline method. Respondents were those who had watched at Cinema XXI IMAX Gandaria City, Jakarta for at least two times in the last six months. Using purposive sampling technique, a total sample of 100 respondents was obtained. Validity and reliability tests were employed to examine the research instruments. The statistical data were analyzed by SPSS software version 17.0. The multiple linier regression analysis was employed to verify the hypotheses. The result shows that strategic experiential modules and experience providers partially and simultaneously, had significant influence on customer satisfaction

Integration of Market Orientation, Marketing Strategies and Performance: a Conceptual Framework for Indonesian Smes

Sektor UKM adalah sektor pencipta lapangan kerja dan pertumbuhan ekonomi dan karenanya minat di sektor ini semakin meningkat baik di negara maju maupun negara berkembang. Namun, sejumlah penelitian telah menunjukkan bahwa kegagalan USAha kecil dapat disebabkan oleh kurangnya praktik pemasaran, termasuk strategi dan implementasinya. Tulisan ini akan mencoba mengusulkan kerangka apakah konsep orientasi pemasaran dan strategi pemasaran dapat mempengaruhi kinerja UKM di Indonesia. Studi ini didasarkan pada literatur yang ada dengan menggunakan analisis kualitatif dan kuantitatif

Analysis The Effect Of Enviromental Concern And Green Advertising To Green Purchasing In Palembang City

This study aims to determine the effect of environmental concern and green advertising to consumer behavior in purchasing green products (environmentally friendly bag). The study was conducted by distributing questionnaires to 200 respondents which already have purchase and know about new government regulations that require to buy a plastic bag that used in large retail. This study conducted in some major retail in Palembang (Hypermart, Diamond, and Carrefour). This study uses Structural Equation Modeling (SEM) with AMOS program to analyze the data. The results showed that green advertising significantly influence behavior change and environmental concerns significantly influence purchase decisions with the effect of changes in consumer behavior on purchasing decisions by 74.0 % and the balance of 26.0 % is the influence of other factors not examined in this research

Membangun Positive E-wom melalui E-service Quality, Kepercayaan dan Kepuasan

The purpose of this study is to analyse antecedents of positive electronic word-of-mouth (e-WOM). Data were collected using a set of questionnaire distributed to the target respondents of Lazada Indonesia, an e-commerce company in the country. The online questionnaire is of screening questions, the socio-demographic items and the items of constructs. Using a purposive sampling technique, a total of 200 respondents were obtained. Findings show that e-service quality, customer satisfaction and trust are the boosters of positive e-WOM. This examination is hoped to give empiric understanding to the marketers to create positive e-WOM

The Effect Of Advertising, Sales Promotion, And Brand Image On Repurchasing Intention (Study On Shopee Users)

 The background of this research comes from the current trend of online shopping as nowadays online shopping is often used by consumers. One of the top brands in e-commerce is Shopee, although Shopee have many visitors, but it does not reflect the high repurchase intention that can be seen from the value of the Shopee transaction. Therefore, it is important for companies to know the factors that influence the repurchase intention from Shopee. The purpose of this study is to find out the factors that affect repurchase intention in consumers using Shopee applications through advertisements, sales promotions, and brand image. This type of research is quantitative research. The data presented in this study were obtained through a questionnaire given to 110 respondents. Statistical analysis using SPSS 16 is used in the model and hypothesis testing. The results of this study indicate that advertising, sales promotion, and brand image have a positive effect on repurchase intention in Shopee

Analisis Tingkat Kepuasan Pelanggan dengan Menggunakan Konsep E-servqual (Studi Kasus Pelanggan Shopee)

The purpose of this study is to demonstrate the possible of importance-performacen analysis for decision making to assess importance of Shopee Company, an e-comerce company in delivering service quality. This study used a type of descriptive research with quantitative research methods. This study used a sample issued by 100 respondents, which were Shopee customers and had made transactions at least 2 times in the past 6 months. This study used E-SERVQUAL variables by analyzing data using the Importance Performance Analysis (IPA) method. The results were published in general indicate that the level of conformity was not good and has not reached the customer's needs. Four attributes needed to be improved, six attributes needed to be held, and four attributes that need to be reduced by priority are addressed in the Cartesian diagram of the Importance Performance Analysis (IPA