How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach.

The previous literature has almost ignored the interaction of user-generated content (UGC) and advertising content embedded in social media platforms. Visual attention is an important factor for tourist services in analyzing the value of online ads inserted close to UGC. Drawing on cognitive load theory, congruence research and dual processing models, the purpose of this study is to determine the effectiveness of online advertising on social media. A first study based on eye-tracking and EEG analysis was conducted to assess if there was a difference in visual attention and engagement when an ad was embedded in TripAdvisor content. Our findings showed that synergies between social media content and advertising content positively affect users’ visual attention. A second study, using an online survey, was carried out to assess the impact of congruent/incongruent ads on ad recall (2a) and, using eye-tracking, on visual attention (2b). Appropriate managerial implications are provided

Oxidative potential associated with urban aerosol deposited into the respiratory system and relevant elemental and ionic fraction contributions

Size-segregated aerosol measurements were carried out at an urban and at an industrial site. Soluble and insoluble fractions of elements and inorganic ions were determined. Oxidative potential (OP) was assessed on the soluble fraction of Particulate Matter (PM) by ascorbic acid (AA), dichlorofluorescein (DCFH) and dithiothreitol (DTT) assays. Size resolved elemental, ion and OP doses in the head (H), tracheobronchial (TB) and alveolar (Al) regions were estimated using the Multiple-Path Particle Dosimetry (MPPD) model. The total aerosol respiratory doses due to brake and soil resuspension emissions were higher at the urban than at the industrial site. On the contrary, the doses of anthropic combustion tracers were generally higher at the industrial site. In general, the insoluble fraction was more abundantly distributed in the coarse than in the fine mode and vice versa for the soluble fraction. Consequently, for the latter, the percent of the total respiratory dose deposited in TB and Al regions increased. Oxidative potential assay (OPAA) doses were distributed in the coarse region; therefore, their major contribution was in the H region. The contribution in the TB and Al regions increased for OPDTT and OPDCFH

Duplex droplet digital PCR to study the composition of HIV-DNA in blood cells

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Rare lymphoid malignancies of the breast: report of two cases illustrating potential diagnostic techniques.

Two cases of lymphoid malignancy involving the breast are herein presented. Both patients were admitted with a palpable breast mass. Ultrasound demonstrated hypoechoic, ill-defined lesions of the breast in both patients; mammogram also showed spiculated breast densities. Both patients underwent core biopsy, which revealed lymphomatous cells. Total-body evaluation was also performed by computed tomography and positron emission tomography/computed tomography revealing no other fluorodeoxyglucose-avid foci in the first case and supra and subdiaphragmatic disease in the second one

Outdoor Performance of Organic Photovoltaics: Comparative Analysis

Organic photovoltaic (OPV) solar cells represent an emerging and promising solution for low-cost clean energy production. Being flexible and semi-transparent and having significant advantages over conventional PV technologies, OPV modules represent an innovative solution even in applications that cannot be based on traditional PV systems. However, relatively low efficiencies, poor long-term stability, and thermal issues have so far prevented the commercialization of this technology. This paper describes two outdoor experimental campaigns that compared the operation of OPV modules with traditional PV modules—in particular crystalline silicon and copper–indium– selenium (CIS)—and assessed the OPV modules’ power generation potential in vertical installation and facing towards the cardinal directions

Single-row vs. double-row arthroscopic rotator cuff repair: clinical and 3 Tesla MR arthrography results.

Background Arthroscopic rotator cuff repair has become popular in the last few years because it avoids large skin incisions and deltoid detachment and dysfunction. Earlier arthroscopic single-row (SR) repair methods achieved only partial restoration of the original footprint of the tendons of the rotator cuff, while double-row (DR) repair methods presented many biomechanical advantages and higher rates of tendon-to-bone healing. However, DR repair failed to demonstrate better clinical results than SR repair in clinical trials. MR imaging at 3 Tesla, especially with intra-articular contrast medium (MRA), showed a better diagnostic performance than 1.5 Tesla in the musculoskeletal setting. The objective of this study was to retrospectively evaluate the clinical and 3 Tesla MRA results in two groups of patients operated on for a medium-sized full-thickness rotator cuff tear with two different techniques. Methods The first group consisted of 20 patients operated on with the SR technique; the second group consisted of 20 patients operated on with the DR technique. All patients were evaluated at a minimum of 3 years after surgery. The primary end point was the re-tear rate at 3 Tesla MRA. The secondary end points were the Constant-Murley Scale (CMS), the Simple Shoulder Test (SST) scores, surgical time and implant expense. Results The mean follow-up was 40 months in the SR group and 38.9 months in the DR group. The mean postoperative CMS was 70 in the SR group and 68 in the DR group. The mean SST score was 9.4 in the SR group and 10.1 in the DR group. The re-tear rate was 60% in the SR group and 25% in the DR group. Leakage of the contrast medium was observed in all patients. Conclusions To the best of our knowledge, this is the first report on 3 Tesla MRA in the evaluation of two different techniques of rotator cuff repair. DR repair resulted in a statistically significant lower re-tear rate, with longer surgical time and higher implant expense, despite no difference in clinical outcomes. We think that leakage of the contrast medium is due to an incomplete tendon-to-bone sealing, which is not a re-tear. This phenomenon could have important medicolegal implications. Level of evidence III. Treatment study: Case–control study