Marketing Strategy Proposal for House of Dunna

The growth of Muslim fashion market, is affecting the increasing number of brand that sells Muslim apparels. Today, many people concern with the growth of Muslim fashion, both Muslim fashion producers and consumers. Moreover, Indonesia is planned to be one of the Muslim fashion center in the world. Many fashion businesses are seeing this as an opportunity as well as House of Dunna. House of Dunna is a new brand in Muslim fashion with it main products are party dress, and other products are daily apparel for semi-formal occasion. House of Dunna began the operations based on current STP and marketing strategy, but the profit and consumers targeted had not achieved. This condition is considered as problem for House of Dunna. Meanwhile House of Dunna already has differentiation strategies that are offered to customers as a value preposition. With these strategies, it is expected that House of Dunna be able to produce unique and qualified products compared to its competitors, it is also expected House of Dunna be able to achieve the targeted market share. The problem faced by House of Dunna can be solves by conducting internal and external factors analysis, and marketing mix analysis. The result can be used to propose the new marketing strategy and its implementation. The method that used in this research is exploratory through literature study and field research that supported by questionnaires. From the results of the research, the products that offered by House of Dunna has its own uniqueness and quality such as neatness of stitches, design qualities, and limited number of products, the offline-store is stated in a strategic location in the middle of fashion business street, but House of Dunna had not promote optimaly its products yet. Therefore, to face the tight competition in Muslim fashion, House of Dunna is needed to create a new marketing strategy, so it can be used to achieve the targets.  Keyword: Boutique, Muslim Fashion, Marketing Strateg

Pembuatan Bioetanol dari Kulit Nanas (Ananas Comosus L.) Menggunakan Enzim Selulase dan Yeast Saccharomyces Cerevisiae dengan Proses Simultaneous Sacharificatian And Fermentation (SSF)

One of energy source alternative that can be used as a substitute for fossil fuel-based energy, is bioethanol. Bioethanol is biochemistry fluid from fermentation process of sugars from carbohydrate sources by using microorganisms. The raw material of bioethanol production is very diverse, like pineapple peel. Pineapple peel can be used as raw material for bioethanol production because contain of fiber, carbohydrates and sugar. This study aims to make bioethanol from pineapple peel with Sacharificatian Simultaneous and Fermentation (SSF) process with cellulase enzyme variation are 1%, 3%, 5%, 7%, and 10% v / v substrate and fermentation time are 2, 3, and 4 days. From the research is obtained the highest bioethanol concentration is 8% on the addition of cellulase enzymes 10% v / v substrate with 3 days fermentation time

Produksi Bioetanol dari Sari Kulit Nenas Menggunakan Yeast Saccharomyces Cerevisiae dengan Variasi Penambahan Tween 80 dan Sumber Nitrogen

One material that has potential to be used as raw material for bioethanol is the pineapple peel. Pineapple peel from the pineapple is one of the biggest agricultural waste in Indonesia, particulary in the area of Riau. Pineapple peel can be used as raw material for bioethanol production because contain much fibers, carbohydrates and glucose. This study aimed to obtain the highest amount of bioethanol from fermented juice pineapple peel using the yeast Saccharomyces cerevisiae by varying the concentration of tween 80 and comparing the nitrogen sources such as peptone and yeast extract and fermentation time is 24, 48 , 72, 96, and 120 hours. Measurement of bioethanol content using alcoholmeter. From the research results, obtained the highest bioethanol content of 9% v/v or 71,04 mg/ml in the additions at 20 ml tween 80 and a nitrogen source such as peptone and the fermentation time 96 hours

Penyisihan Kromium (Cr) pada Limbah Cair Elektroplating Menggunakan Biomassa Ragi Roti (Saccharomyces Cerevisiae) yang Diimmobilisasi dengan Kalsium Alginat

Chromium (Cr) is a heavy metal that has a toxicity and the presence in waters caused by the disposal of wastewaste from various industrial activities, one of them is electroplating industry. One of method that can be applied to reduse the concentration of Cr in wastewater is biosorption using biomass of baker\u27s yeast (Saccharomyces cerevisiae) which immobilization with calcium alginate. This research aims to determine the ability of biomass of baker\u27s yeast (Saccharomyces cerevisiae) on variations concentration of sodium alginate (1%, 2% and 3%), weight biosorbent (0,5, 1, 1,5 and 2 grams) and contact time (1, 2, 3 and 4 hours). Concentration Cr wastewater was analyzed using AAS instrument. The results showed the Cr concentrations was highest at a concentration of 3% alginate, biosorbent weight of 0,5 gram and contact time of 3 hours with the adsorption capacity of 2,608 mg Cr /g biosorbent

Produksi Bioetanol dari Pati Sorgum dengan Variasi Penambahan Tween 80 dan Ekstrak Cordyceps Sinesis Mycelum

The high dependence on fossil fuels and eco friendly fuel needs cause development of biofuels. Bioethanol is one of the biofuels that lately developed. In this research, theproduction of bioethanol from sorghum starch with the addition of Tween 80 and extract of Cordyceps sinensis mycelium variation as a supplement. The purpose of this study was todetermine the effect of variations in the addition of Tween 80 and extract of Cordyceps sinensis mycelium for the bioethanol yield and determine the effect of variations in thefermentation process time for the bioethanol yield. Sorghum starch was hydrolyzed to produce glucose using alpha amylase and glucoamylase enzyme. After hydrolysis wascomplete, the fermentation process was carried out in a 2L fermenter with variation time of 24, 48, 72, and 96 hours, variations addition of Tween 80: extract of Cordyceps sinensismycelium were 15 ml: 1.5 g; and 20 ml: 2.0 g. Bioethanol concentration was analyzed by gas chromatography. The addition of tween 80 and extract of Cordyceps sinensis mycelium effect on the activity of Saccharomyces cerevisiae in converting the sorghum starch into bioethanol, which can preserve viability of cell until the end of fermentation and produced higher ethanol yield. The production of bioethanol from sorghum starch results the best conditions on addition 20 ml of tween 80 and 2.0 grams of extract of Cordyceps sinensis mycelium in 96 hours fermentation time with concentration of bioethanol is 9,15024 mg/ml

Pengaruh Perbandingan Eceng Gondok dengan Air terhadap Penyisihan COD dan Padatan pada Produksi Biohidrogen secara Fermentasi Anaerob Batch Tahap Asidogenesis

In the last few years many researchers who made the breakthrough to create new and renewable energy. Sources of raw materials are often used are from organic waste, one of which is waste water hyacinth. Water hyacinth has a hemicellulose content that has the potential to be used as feedstock for the production of biohidrogen. Biohidrogen can be generated from the metabolism of anaerobic bacteria by fermentation. The purpose of this research is to produce biohidrogen with anaerobic batch fermentation process and determine the efficiency of COD and solids content. This study uses a bioreactor with a capacity of 15 L and variations substrate ratio is 1: 2, 1: 3, 1: 4 and 1: 5 at pH 6. The process of fermentation in this study lasted for 18 days. The parameters observed during the process that the efficiency of COD and solids removal efficiency which includes TS, TSS, TVS, and VSS. Results of the study showed that most COD removal efficiency was obtained at a ratio of substrate 1: 2 ie 76.32%, while for most solids removal efficiency is the ratio of 1: 2 to the value TS of 62.10%, amounting to 76.28% TSS, TVS VSS amounted to 54.71% and amounted to 80.62%. The products produced at the largest biohidrogen 1: 2 ratio of 3108.9 ml with biohidrogen content of 3.45%

Fermentasi Kulit Nanas Menjadi Bioetanol Menggunakan Zymomonas Mobilis dengan Variasi Pemekatan Medium dan Waktu Fermentasi

The high dependence of fuel resource such as oil, coal, and gas will influence the depletion of fossil resources (oil, natural gas, and coal). Therefore, it is important to study conversion of pineapple peel to bioethanol as renewable energy to overcome dependence on fossil fuels. This research was conducted the fermentation of pineapple peel with concentrated medium variation to obtain high concentration of bioethanol. This work is aimed to study of bioethanol production from pineapple peel with concentrated medium variation with Zymomonas mobilis to increasing the concentration of the sugar inside the medium to obtain maximum conditions on producing bioethanol. Fermentation was conducted in 2 Liter fermentor with variations of fermentation time from 12 ; 24 ; 36 ; 48 ; 60 ; 72 until 84 hours respectively and concentratedmedium variation from 15% ; 20% ; 25% until 30%. respectively. The concentration of bioethanol was increased by increasing of concentrated medium variation. Maximum conditions of bioethanol production from pineapple peel were shown having 30%concentrated medium variation, and fermentation hours 60th about 8,79 % v/v

Pengaruh Volume Inokulum pada Produksi Bioetanol dari Limbah Kulit Nanas Menggunakan Zymomonas Mobilis dengan Metode Solid State Fermentation (SSF)

Increasing of world energy consumption and depleted of availability fossil fuel caused the development of energy goes thru renewable fuel and environment-friendly. Waste of agriculture such as pineapple peel can be utilized as raw material to produce bioethanol through fermentation. The aim of this research are to know the process of bioethanol production through solid state fermentation (SSF) from pineapple peel and to determine the yield of bioethanol produced using Zymomonas mobilis with various inoculum volume 8, 9, 10, 11, and 12 % and various fermentation time 6, 12, 18, 24, 30 and 36 hours. Fermentation process conducted using Zymomonas mobilis because it has several advantages such as resistant to high concentration of ethanol,more tolerant to temperature and low pH. The result shows that the higher inoculum volume that inoculated to substrate the higher ethanol produced. The highest yield of bioethanol is 21%v at inoculum volume 10%. The optimum fermentation time obtained is 24 hours to all various inoculum volum