261 research outputs found

    Emotional and psychological factors in patients prior to cataract surgery

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    Background: Cataract constitutes as the leading cause of blindness. Lack of information about the surgical procedure and results of surgery in cataract patients tend to show high levels of anxiety. Preoperative educational intervention planning is necessary to prepare patients for cataract surgery. The aim of present study was to identify emotional factors related to daily difficulties among patients having cataract.Methods: The present cross-sectional study was conducted over a period of 10months by means of a preformed pilot tested questionnaire on patients who had been screened for cataract in various eye camps and admitted for cataract surgery in the upgraded Department of Ophthalmology, Government Medical College, Jammu. All the questions were explained to participants in their local language for better understanding and those who were willing to participate, were requested to fill the semi-structure pilot tested questionnaire form with informed consent.Results: Around 75% of participants reported daily difficulties due to the ocular conditions, of which walking (79.6%) followed by doing housework (77.8%) were the most frequently reported difficulties. About 75% of the participants reported fearing the surgical procedure. Regarding the level of acceptance of cataract surgery 13.9% reported being very much afraid. With respect to the surgical procedure, doubt as to the outcome was reported by 22.2%. When cataract surgery was compared to other kinds of surgery, 31.9% thought it was better to undergo eye surgery whereas 48.6% had not given any opinion on the matter.Conclusions: Preoperative orientation is necessary in order to ease the suffering caused by surgery and render satisfaction with the treatment. Thus, patient should be prepared for the procedure, information regarding common outcomes and risks of surgery reduces anxiety and improves patient satisfaction following cataract surgery

    Sociodemographic profile of pterygium patients attending Government Medical College, Jammu, Jammu and Kashmir- a study from North India

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    Background: Pterygium is a fibrovascular wing or triangular shaped tissue that develops from the conjunctiva and encroaches on to the cornea.Methods: This prospective observational study was conducted at postgraduate department of Ophthalmology of GMC Jammu, Jammu and Kashmir, India. A total of 90 pterygium patients were selected to analyze various sociodemographic factors especially age, sex, residence, occupation, position etc. on the occurrence of this problem.Results: In the present study, out of 90 pterygium patients, 40% were in the age of 31-40 years followed by 24.44% in 41-50years, 60% were males whereas 66.67% belong to rural areas. The incidence was found to be maximum among farmers 35.56% followed by labourers 20%. The right eye was involved in 55.56% cases while majority 97.78% cases of pterygium were nasal. Progressive pterygium was found in 80% while 20% reported with atrophic pterygium.Conclusions: People who work outdoors are subjected to involuntary U.V. B exposure, dust. Workers must be aware of this and they must take appropriate precautions like wearing protective photochromatic glasses, caps etc

    A 5 year retrospective study on epidemiological pattern of ocular trauma

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    Background: One of the delicate structure in the human body is eye and trauma to the eye is essentially a very grave matter. Major cause of preventable monocular blindness and visual impairment in the world is ocular trauma. So any injury to the eye must be deemed to be an ocular emergency and should be handled with utmost care. Despite its public health importance, there is relatively less population based data on the magnitude and risk factors for ocular trauma specially from developing countries. The objective of the study was to find out the epidemiological pattern of ocular trauma.Methods: The present study was 5 year retrospective study of all the patients who reported directly with ocular injury or referred from the casualty to the department of ophthalmology from January 2013 to January 2018. Various parameters like age, sex, mode of injury, type of injury etc. of all patients seen during this period were analyzed.Results: Total of 4192 ocular trauma patients were seen during study period. Maximum number of ocular trauma patients i.e. 1146 were seen in age group of 21-30 years. Males i.e. 3490 outnumbered females in the present study. Road traffic accidents were the most common cause of ocular trauma and accounts for 1760 cases. Most common reported ocular trauma was periorbital oedema/ecchymosis followed by laceration. Surgical intervention was done in 1660 cases whereas 2532 were managed medically.Conclusions: From present study, we may conclude that the maximum number of ocular trauma patients were seen in the age group of 21-30 years with more preponderance in males. Road traffic accidents were the most common cause of ocular trauma. The fact that the lifetime prevalence of ocular trauma is higher than that of eye diseases, which can be decreased by implementing the traffic rules with strict force and imposing heavy fine and license cancellation for drunken driving

    Microvascular complications and their prevalence in newly diagnosed type-2 diabetes mellitus

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    Background: A group of metabolic diseases is ‘diabetes’ which has become a major global concern is characterized by high blood sugar. In the world about 347 million people have diabetes. Untreated long standing hyperglycemia leads to microvascular complications in newly diagnosed DM. The objective of the study was to find out prevalence of microvascular complications in newly diagnosed Type-2 diabetes mellitus.Methods: The present cross-sectional study was conducted over a period of 6 months involved 200 patients who were diagnosed with T2DM having ≤6 months duration was conducted in the out-patient department of medicine and ophthalmology at a tertiary care hospital. Informed consent was taken from all the participants who were willing to participate. Detailed history, clinical examination and relevant investigations were done to diagnose microvascular complications.Results: Maximum number of studied subjects i.e. 54% were seen in age group of 41-50 yrs. Males were 56% whereas females comprised 44%. Total of 52% of subjects were from rural background. Nephropathy was the most common microvascular complication present in 54% patients followed by neuropathy in 30% and retinopathy in 8% (NPDR in 7% and PDR in 1%) of patients.Conclusions: From the present study it has been concluded that nephropathy is the most common microvascular complication in newly diagnosed T2DM followed by neuropathy and retinopathy. Authors recommend that education of high-risk group regarding diabetes and its complications by electronic and print media is required so that they seek medical consultation at the earliest. Screening for diabetes at a younger age in view of lower average age at presentation and high prevalence of microvascular complications

    Comparison of level of awareness regarding eye donation among medical, engineering and law students in Jammu, India

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    Background: Blindness due to cornea is a major public health issue, especially in developing countries like India. Corneal transplantation is the treatment for restoring vision in corneal blind patients. The aim of present study was to compare the level of awareness regarding eye donation among medical, engineering and law students.Methods: The present cross sectional, comparative study involved students following their respective courses (1st final year) from October 2017 to December 2017. Out of 168 students, 60 were medical, 56 were engineering and 52 were law students. The study started with initial clarification of questions and those who were willing to participate, were requested to fill the semi-structure pilot tested questionnaire form on eye donation with informed consent.Results: All the students were aware of eye donation, but medical students were much aware on various parameters. The most powerful information tool to reach out all the students was television whereas among medical ophthalmology is one of subject they study in their respective course which provide them maximum knowledge regarding eye donation.Conclusions: Level of awareness and knowledge regarding eye donation is much better among medical students (MBBS) in comparison with engineering and law students. Thus, professionals (medical doctors, engineers and lawyers) should be actively involved in creating awareness regarding eye donation and hence play vital role to reach out people for optimum benefit

    Clinical correlation between dry eye and pterygium: a study done at government medical college Jammu, Jammu and Kashmir, North India

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    Background: To study the prevalence of dry eye among the patients of pterygium and to find the clinical correlation between dry eye and pterygium.Methods: The study was conducted at postgraduate department of Ophthalmology of GMC Jammu over a period of one year. 90 pterygium patients and 180 age and sex matched controls presenting to the eye OPD of GMC Jammu were included in the study. The TBUT, Schirmer’s test, basal tear secretion and Rose Bengal staining score were estimated in all patients. A TBUT of less than 10 seconds, a Schirmer’s test of less than 10mm, basal tear secretion of less than 10mm, Rose Bengal staining score of more than 3 were considered abnormal.Results: Redness 57 (63.33%) was the most frequently occurring symptom in pterygium patients followed by cosmosis 49 (54.44%). The mean TBUT, mean Schirmer’s, mean basal secretion and mean Rose Bengal staining score values were 9.88±3.39 seconds, 13.17±4.57mm, 10.11±4.81mm and 3.27±1.85 in pterygium patients and 14.22±3.99 seconds, 16.40±5.21mm, 12.19±5.05mm and 2.49±1.86 in the control group respectively. There was a statistically significant difference in the dry eye results between the pterygium patients and control groups (p<0.001). The odd’s ratio between dry eye and pterygium was 3.83, dry eye was present in 53 pterygium patients.Conclusions: The prevalence of dry eye in pterygium patients was 58.89% which suggests that there is a strong positive clinical correlation between dry eye and pterygium

    Role of online education in building brand image of educational institutions

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    In this article we try to present the general impression that online learning/real time virtual learning conveys. The myriad interpretations of online education are depicted elaborately along with its advantages and influence on various stakeholders. The disadvantages of online education reveal their apparently potent drawbacks, which are then trailed by «opposing views». These views give concrete justifications against the so-called shortcomings of online learning and enlist the techniques used to tackle them.Besides of what online education does for students, learners and tutors at large, it also confers some potential by-products, such as helping build a strong brand image of educational institutions that offer it. Although educational institutions worldwide are employing online learning resources to create a brand image for themselves, a well-worn discussion has to be mooted to understand the implications of their usage.En este artículo nos proponemos presentar la impresión general que el aprendizaje virtual/tiempo real del aprendizaje a distancia transmite. Las miles de interpretaciones sobre la educación virtual se describen esmeradamente junto con sus ventajas e influencias sobre sus diversos actores/participantes. Las desventajas de la educación virtual revelan sus apa-rentemente grandes inconvenientes, las que luego son expuestas por las «opiniones contrarias». Estas opiniones ofrecen justificaciones concretas en contra de los llamados defectos del aprendizaje virtual y se apoyan en las técnicas que usan para enfrentarlos.Aparte de lo que la educación virtual hace con los estudiantes, aprendices y tutores en general, también trae como con-secuencia algunos resultantes poderosos, como es ayudar a construir una imagen sólida de la institución educativa que la ofrece. Aunque las instituciones educacionales en el mundo están empleando recursos virtuales de aprendizaje para crear una imagen de marca propia, un muy conocido debate se plantea para entender las implicaciones de su uso

    Strategic brand positioning analysis through comparison of cognitive and conative perceptions

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    Due to the globalization of the economy, there has been great competition in the business sector. The basic human desire to challenge new limits and capture as much market as it is possible has given a new dimension to the concept of market-ing - brand positioning. To position a brand requires making choices; whereas having a position means people will prefer a brand over another. A brand can be positioned in several ways: offering a specific benefit, targeting a specific segment, price or distribution. Despite the fact that positioning is considered by both academics and practitioners to be one of the key ele-ments of modern marketing management, it is surprising to uncover general paucity of consumers/customers derived studies regarding brand positioning strategies.This article analyzes the market position held by a competitive set of brands in the hair oil market through a comparison of cognitive and conative perceptions. Cognition will be identified by trailing a factor analytic adaptation of importance per-formance analysis. In turn, conation will be gauged by stated intent of the consumers to purchase the hair oil brands under study. The alignment of the results from these techniques will help in identifying the position of leadership held by a brand in the hair oil market. The marketers, in order to strategically place their brands in today’s competitive market, need to identify the attributes on which they need to focus and those of paramount importance for the consumers. This method of positioning analysis offers a practical means for present-day marketers faced with the challenge of identifying one or few brands from their diverse and multi-attributed brand range that could be developed to differentiate their brand in a meaningful way to consumers.Debido a la globalización de la economía, existe una gran competencia en el sector de negocios. El deseo básico humano de retar nuevos límites y capturar la mayor porción del mercado le ha dado una nueva dimensión al concepto de marketing - posicionamiento de marca. Posicionar una marca requiere hacer elecciones, mientras tener una posición significa que la gente prefiere una marca sobre la otra. Una marca puede estar posicionada por diferentes medios: ofreciendo un beneficio específico, enfocándose en un segmento determinado, precio o distribución. A pesar de que el posicionamiento está conside-rado tanto por académicos como por profesionales como uno de los elementos claves en la gestión del marketing moderno, es sorprendente verificar la escasez de estudios derivados consumidores/clientes en cuanto a las estrategias de posicionamiento de marca.Este artículo analiza el posicionamiento de mercado de varias marcas competitivas en el mercado de aceites para el ca-bello a través de una comparación de percepciones cognitivas y emotivas. La cognición será identificada siguiendo un factor analítico de adaptación de un análisis de rendimiento por importancia. Por su parte, la emotividad se medirá a través de la intención manifestada de los consumidores para comprar las marcas de aceite de pelo estudiadas. El alineamiento de los re-sultados de estas técnicas ayudará a identificar la posición de liderazgo que una marca ocupa en el mercado de los aceites para el pelo. Los marqueteros, para colocar estratégicamente sus productos en el competitivo mercado de hoy, necesitan identificar los atributos en los que deben enfocarse y en aquellos de mayor importancia para sus consumidores. Este método de análisis de posicionamiento ofrece un medio práctico para la nueva generación de profesionales que enfrentan el reto de identificar uno o varias marcas de entre la diversidad de marcas para diferenciar su producto entre los consumidores
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