Strategi i icke-vinstdrivande organisationer

Examensarbetets titel: Strategiarbete i icke-vinstdrivande organisationer Seminariedatum: 2015-06-05 Ämne/kurs: FEKH19, Examensarbete kandidatnivå i Strategic Management, 15 hp Författare: Hanna Dahlberg, Niklas Olsson, Samuel Ryckenberg, Erik Thunström Handledare: Magnus Johansson Fem nyckelord: Icke-vinstdrivande organisationer, Marknadsprestation, Konkurrensfördel, Industrial organization, Resource-based view Syfte: Studiens syfte var att utöka förståelsen för hur icke-vinstdrivande organisationer förhåller sig till strategiarbete och vilket fokus som i huvudsak tas. Metod: Via en huvudsakligen deduktiv ansats utfördes en kvalitativ studie. Data samlades in via semi-strukturerade intervjuer och analyserades med hjälp av mönstermatchning mot ett teoretiskt ramverk. Teoretiska perspektiv: Ramverket baserades i huvudsak på två teorier inom strategi, industriell organisation och det resursbaserade perspektivet. Teorierna beskriver två förhållningssätt en organisation kan anta för en önskad marknadsprestation, via struktur och positionering (Porter, 1991) eller via interna faktorer och resurser (Barney, 1991). Applicering av teorierna på ickevinstdrivande organisationer har varit underrepresenterade i förhållande till företag, och vissa aspekter har antytts varit direkt förknippade med vinstdrivande organisationer, vilket vårt syfte utgick ifrån. Empiri: Friskvårdsbranschen i Lund innefattar olika former av icke-vinstdrivande organisationer och är en bransch där aktörer påverkas av trender och svängningar. Därför gjordes en flerfallstudie mellan den ideella träningsföreningen Friskis&Svettis Lund och det kommunalägda badhuset Högevall. Resultat: I studien framkom att skillnader mellan organisationerna till viss del kan förklaras med olikheten i deras organisationsformer, ett kommunalägt och en ideell träningsförening, och att ramverket behövde anpassas därefter. Gemensamt för organisationerna är ett fokus på interna faktorer, men den externa miljön enligt teori baserad på vinstdrivande företag kunde i större utsträckning appliceras på den ideella idrottsföreningen än den kommunala organisationen.Title: Strategic management in non-profit organizations Seminar date: 2015-05-06 Course: FEKH19, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr) Authors: Hanna Dahlberg, Niklas Olsson, Samuel Ryckenberg, Erik Thunström Advisor: Magnus Johansson Key words: Non-profit organizations, Market Performance, Competitive advantage, Industrial organization, Resource-based view. Purpose: The purpose of this study was to broaden the knowledge of how non-profit organizations consider strategy and what focus they mainly apply, internal or external. Methodology: The study was made through a qualitative and mainly deductive approach. Data was collected through semi-structured interviews and analyzed through pattern-matching against a theoretical framework Theoretical perspectives: The framework is mainly based on two theories within strategic management, Industrial organization and the Resource-based view. The two theories describes two frameworks an organization could apply for a increased market performance, through structure and positioning (Porter, 1991) or via internal factors and resources (Barney, 1991). The application of the two theories on non-profit organizations has been underrepresented next to profit-seeking companies, and some aspects has been considered to be directly associated to the latter. Empirical foundation: The wellness industry in the Lund area has a population of non-profit organizations and is an industry where players are affected with trends and industry cycles. From this a multiple case study of the non-profit organization Friskis&Svettis Lund and the public sector wellness facility was made. Conclusions: This study shows that differences between the two compared organizations to a certain extent can be explained with their different organizational forms within the non-profit context, and that the framework needed to be revised thereafter. The two organizations share a focus on internal aspects, but the external environment previously applied to profit-seeking organizations could be applied to a larger extent on the non-profit organization than the public sector one

The Impact of Socioeconomic Status and Social Exclusion in Higher Education

The purpose of this thesis is to gain a deeper understanding of socioeconomic statusimpact in higher education and how social exclusion in higher education may be reduced. Itaims to answer which socioeconomic variables that impact a person’s decision to pursue ahigher education. The thesis also discusses how social exclusion in higher education can bereduced. The thesis practical analysis is based on data from the EU-Statistics on Income andLiving Conditions. Three countries are included in the analysis; the Czech Republic, Swedenand the United Kingdom. The main statistical methods used in the thesis are the independentsamples t-test, the Mann Whitney U test and binary logistic regression. The results obtained bythe thesis are discussed and compared to previous research conducted within the same studyfield.The purpose of this thesis is to gain a deeper understanding of socioeconomic statusimpact in higher education and how social exclusion in higher education may be reduced. Itaims to answer which socioeconomic variables that impact a person’s decision to pursue ahigher education. The thesis also discusses how social exclusion in higher education can bereduced. The thesis practical analysis is based on data from the EU-Statistics on Income andLiving Conditions. Three countries are included in the analysis; the Czech Republic, Swedenand the United Kingdom. The main statistical methods used in the thesis are the independentsamples t-test, the Mann Whitney U test and binary logistic regression. The results obtained bythe thesis are discussed and compared to previous research conducted within the same studyfield

Social Selectivity in Higher Education: A Case Study of Canada and the Czech Republic

This work examines the choices of individuals with respect to higher education in the Czech Republic and Canada. Specifically, how do the students’ socioeconomic backgrounds influence their study decisions. Data from the Czech edition of The European Union Statistics on Income and Living Conditions survey and the Canadian Survey of Labour and Income Dynamics was used to identify influences of students’ entry to university. Individuals from households with higher socioeconomic status were more likely to enter university than people who were less well off in both countries. Social selectivity is much more present in higher education in the Czech Republic than in Canada.Key words: Higher Education, Czech Republic, Canada, Social Selectivity, Logistic Regression, Ordered Statistics Ce travail examine les choix des personnes en matière d'enseignement supérieur en République tchèque et au Canada, notamment comment les antécédents socio-économiques des étudiants influencent leurs décisions relatives aux études. Les données de l'édition tchèque de l'enquête Statistiques sur le revenu et les conditions de vie de l'Union européenne et de l'Enquête canadienne sur la dynamique du travail et du revenu ont été utilisées pour identifier les influences sur l'entrée des étudiants à l'université. Dans les deux pays, les personnes issues de ménages ayant un statut socio-économique élevé étaient plus susceptibles d'entrer à l'université que les personnes moins bien loties. La sélectivité sociale est beaucoup plus présente dans l'enseignement supérieur en République tchèque qu'au Canada.Mots clés: enseignement supérieur, République tchèque, Canada, sélectivité sociale, régression logistique, statistiques ordonnée