Consumer understanding of food quality, healthiness, and environmental impact : a cross-national perspective

The last few decades testify that consumers' concerns for healthier lifestyles and environment care are driving forces for reshaping food buying intentions and their perspectives on food quality. The present study identifies the importance that consumers attach to quality, health, and environment selected cues of purchased food products. More precisely, to elicit preferences for social, environmental, and qualitative food cues, a survey instrument was developed and applied on 797 Belgian and Romanian consumers. Our findings suggest that investigated consumers most frequently use freshness, taste, and appearance to evaluate food quality. The use frequency of food quality cues related to health is primarily influenced by the attention paid to food quality. The most relevant cues of food healthiness are ingredients, nutrition facts, and additives and for food environmental impact are packaging, food origin, and production type. It is concluded that food quality receives high attention both from Belgian and Romanian consumers and health and environment related cues can be used as a means of improving consumer health and environmental protection

From scythe to smartphone: Rural transformation in Romania evidenced by the perception of rural land and population

peer reviewedHistory, economy, policy arrangements, and individual choices can all explain changes in ruralness. The rural transformation represents the main focus of this study which is intended to be a journey in the past to discover the present and understand the future, figuratively marked by the expression “from scythe to smartphone”. The objective of the paper is twofold. Firstly, to offer benchmarks on Romania's economic literature and the modern political, economic, and social changes that have shaped today's rural communities. Secondly, to assess the importance that people assign to rural land and rural population. The research was developed in two main parts and it used a mixed-method approach including document analysis as a qualitative method and survey as a quantitative method. A stratified random sampling method at the country level was used to select a sample of 217 persons. A broad context for the debate on how to negotiate for preserving the ruralness is also outlined. The analysis suggested a small perceived deficit of the rural population for ensuring environmental protection and food security. The results revealed that the hardship of rural space was a human-engineered problem and that modernity, through technology, deeply impacts the diversification of rural people's needs. It follows that this study could stimulate the stewardship of ruralness in other national contexts where rural space is about to become a cyber-reality, a museum space of “how it was once”. Moreover, the present contribution recommends the realignment of rural-urban boundaries. Last but not least, the complex interaction among small-scale farmers' motivations and needs, large-scale land acquisitions consequences, rural exodus, and the dynamics of rural land and population must be scrutinized as well

Traditional foods at the click of a button : the preference for the online purchase of Romanian traditional foods during the COVID-19 pandemic

The 2020 quarantine demonstrated that online food purchase has become one of the main protagonists of the pandemic. The present study valued the Internet as a mediator between producers and consumers with the power to create new demand for Romanian traditional food during the COVID-19 crisis. Authors aimed at carrying out an exploratory research about the online purchase of traditional foods (TFs). Within this context, the study, firstly, outlines the meaning of traditional foods in the Romanian consumers’ minds and, secondly, it identifies the variables that can predict the preference for the online purchase of TFs during the COVID-19 pandemic. An online survey was carried out to investigate the Romanian consumers’ perceptions (n = 223) of TFs and online purchase of TFs during the COVID-19 pandemic. Binary logistic regression tested the relationship between the preference for the online purchase of TFS (vs. in-store) and seven perceived characteristics of TFs. Results show that the preference for the online purchase of TFs during the COVID-19 pandemic can be predicted by five variables—“TFs taste”; “Effect of TFs consumption on health during the COVID-19 pandemic”; “Effect of online TFs purchase on health during the COVID-19 pandemic”; “How cheap/expensive is to buy TFS online during the COVID-19 pandemic”; and “Easiness to purchase TFS online during the COVID-19 pandemic”. It was concluded that TFs have to claim their place within this digitized landscape by finding the balance between old and new, between preferences for foods taste passed through generations and new life lifestyles at 5G speed

Consumer evaluation of food quality and the role of environmental cues. A comprehensive cross-country study

peer reviewedWidely explored in literature, yet it is unclear which food quality cues consumers find most relevant. The increasing consumers’ concern for sustainability aspects in their food buying decisions warrants special attention to environmental-social aspects as food quality indicators. Consequently, this study explores consumer evaluation of food quality and highlights the role of environmental-social cues in food quality evaluation. A cross-national perspective was adopted, using a sample of 761 consumers from Belgium and Romania. Exploratory factor analysis reveals six factors that contained food quality cues perceived as similar by consumers. The first factor, named “Environmental-Social”, comprises cues related to environmental protection and social equity. Regression analyses indicate a set of variables that can predict the perceived relevance of environmental-social cues in food quality evaluation. The present study contributes to understanding of consumer food quality evaluation by extending the analysis to a large number (59) of food quality cues. From a practical stance, the study can guide managers’ efforts to enhance environmentally sustainable behavior based on the relevance of environmental-social cues in consumers’ food quality evaluation

Call for emergency action to restore dietary diversity and protect global food systems in times of COVID-19 and beyond: Results from a cross-sectional study in 38 countries

Background: The COVID-19 pandemic has revealed the fragility of the global food system, sending shockwaves across countries\u27 societies and economy. This has presented formidable challenges to sustaining a healthy and resilient lifestyle. The objective of this study is to examine the food consumption patterns and assess diet diversity indicators, primarily focusing on the food consumption score (FCS), among households in 38 countries both before and during the first wave of the COVID-19 pandemic. Methods: A cross-sectional study with 37 207 participants (mean age: 36.70 ± 14.79, with 77 % women) was conducted in 38 countries through an online survey administered between April and June 2020. The study utilized a pre-tested food frequency questionnaire to explore food consumption patterns both before and during the COVID-19 periods. Additionally, the study computed Food Consumption Score (FCS) as a proxy indicator for assessing the dietary diversity of households. Findings: This quantification of global, regional and national dietary diversity across 38 countries showed an increment in the consumption of all food groups but a drop in the intake of vegetables and in the dietary diversity. The household\u27s food consumption scores indicating dietary diversity varied across regions. It decreased in the Middle East and North Africa (MENA) countries, including Lebanon (p \u3c 0.001) and increased in the Gulf Cooperation Council countries including Bahrain (p = 0.003), Egypt (p \u3c 0.001) and United Arab Emirates (p = 0.013). A decline in the household\u27s dietary diversity was observed in Australia (p \u3c 0.001), in South Africa including Uganda (p \u3c 0.001), in Europe including Belgium (p \u3c 0.001), Denmark (p = 0.002), Finland (p \u3c 0.001) and Netherland (p = 0.027) and in South America including Ecuador (p \u3c 0.001), Brazil (p \u3c 0.001), Mexico (p \u3c 0.0001) and Peru (p \u3c 0.001). Middle and older ages [OR = 1.2; 95 % CI = [1.125–1.426] [OR = 2.5; 95 % CI = [1.951–3.064], being a woman [OR = 1.2; 95 % CI = [1.117–1.367], having a high education (p \u3c 0.001), and showing amelioration in food-related behaviors [OR = 1.4; 95 % CI = [1.292–1.709] were all linked to having a higher dietary diversity. Conclusion: The minor to moderate changes in food consumption patterns observed across the 38 countries within relatively short time frames could become lasting, leading to a significant and prolonged reduction in dietary diversity, as demonstrated by our findings

Management of Environmental Security Through Organic Agriculture. Contribution of Consumer Behavior

peer reviewedThe general goal of the research was to integrate organic food consumer behavior into the topic of the management of environmental security. The detailed objectives were to determine Romanian consumers’ beliefs about organic food and its role for environmental security, to identify consumers’ judgement of environmental problems, to establish the influence that demographic and social variables have on consumers’ beliefs and to emphasize the relationship between these. A random survey on 413 organic food consumers from North-Western Development Region of Romania was developed. A set of positive beliefs of organic food consumers regarding organic food and its contribution to environmental security are displayed by the present research: organic food is consumed because it is healthy (80% of tested consumers believe so) and it helps to protect the environment (75% of consumers). The study reveals there is a statistically significant difference between consumers who believe humanity faces threatening environmental problems and those who do not, concerning the strength of belief that organic food helps protecting the environment more than conventional food (p<0.05). An original aspect of the paper is the investigation of the Romanian organic food consumers’ beliefs from the perspective of environmental security. The set of variables selected to characterize consumers’ beliefs from the environmental security point of view may be considered the novelty of the paper

Is “Wild” a Food Quality Attribute? Heavy Metal Content in Wild and Cultivated Sea Buckthorn and Consumers’ Risk Perception

Globally, the consumption of herbal supplements is on an upward trend. As the food supplement industry thrives, so does the need for consumers’ awareness of health risks. This contribution is grounded on two assumptions. Firstly, not always “wild” is a food quality attribute, and secondly, the food chain is judged as a noteworthy route for human exposure to soil contamination. Sea buckthorn (SBT) was selected for investigation due to its versatility. In addition to its wide therapeutic uses, it is present in ecological rehabilitation which may raise concerns regarding its safety for human consumption as a consequence of the accumulation of contaminants in the plant. The study aims to discover if the objective contamination of SBT with toxic residues is congruent with people’s subjective evaluation of SBT consumption risk. A quantitative determination of heavy metals was performed by atomic absorption spectrometry. The metals abundance followed the sequence Fe &gt; Cu &gt; Zn &gt; Mn &gt; Cr &gt; Ni &gt; Pb &gt; Cd. Quantitative data on consumers’ subjective risk evaluations were collected through an online survey on 408 Romanians. Binary logistic shows that the consumption of SBT is predicted by the perceived effect of SBT consumption on respondents’ health. The study confirms that the objective contamination of wild and cultivated SBT is in line with the perceived contamination risk. It is inferred that a joint effort of marketers, media, physicians, and pharmacists is needed to inform consumers about the risks and benefits of SBT consumption

A Comparative View of Agri-Environmental Indicators and Stakeholders’ Assessment of Their Quality

peer reviewedThe degree to which economic goals have been prioritized over environmental and social objectives has caused dissatisfaction with conventional agricultural practices and stimulated the adoption of sustainable farming methods. One way to consider the multidimensionality of sustainable agriculture is to refer to indicators, more precisely, to agri-environmental indicators (AEIs). This study provides a comparative overview of the 28 AEIs of the European Union (EU) and those of the OECD and FAO, additionally revealing how these 28 indicators are reflected in the literature regarding agri-environmental indicators. Furthermore, since much of human behavior is influenced by perceptions, it was critical to reveal the stakeholders’ assessment of the 28 AEIs based on four criteria (“Availability”, “Relevance”, “Target-oriented”, and “Operational simplicity”). The stakeholders’ opinions of the 28 AEIs were assessed using the evaluation matrix. The highest overall evaluation considering the four criteria was received by “Irrigation” and “Soil quality indicators”. The study concludes that tripartite cooperation between stakeholders—farmers, agri-environmental researchers, and policymakers—is needed to successfully implement the AEIs of the EU

Organic Food Perception: Fad, or Healthy and Environmentally Friendly? A Case on Romanian Consumers

The main purpose of this paper is to explore consumers’ perceptions of organic food and examine whether organic food products are perceived in the North-West Region of Romania as offering health and environmental benefits or as simply another sine qua non condition to be integrated into the luxurious yuppie lifestyle. The inspiration for our study came from witnessing the stereotypical image of organic food consumers as “stylish, trendy, fancy consumers” in the last three to five years. Scientific evidence on the perceptions of organic food is based on a probabilistic survey. The results indicate an environmental consciousness of organic food consumers in North-Western Region of Romania in terms of organic food: a high percentage of consumers believe that organic food is healthier than conventional food (87%) and that it contributes to environmental protection more than conventional food (75%). A statistically significant difference (p &lt; 0.05) was observed between people with higher education and those without higher education concerning the following beliefs: belief that most people consume organic products because they are in fashion, and belief that organic food contributes to environmental protection

Setting the Scene for a Healthier Indoor Living Environment: Citizens’ Knowledge, Awareness, and Habits Related to Residential Radon Exposure in Romania

The present research is based on the premise that people perceive radiation risks in different ways, depending on their cultural background, information exposure, economic level, and educational status, which are specific to each country. The main objective was to assess and report, for the first time, the Romanians’ attitude (perceptions, knowledge, and behaviors) related to residential radon, in order to contribute to the creation of a healthier living environment. A convenience sample of 229 people from different parts of Romania, including radon prone areas, was used. Results profiled a population vulnerable to radon threats from the perspective of their awareness and perceptions. Thus, study results showed that most participants did not perceive the risk generated by radon exposure as significant to their health; only 13.1% of interviewed people considered the danger to their health as “high” or “very high”. Additionally, it was found that awareness of radon itself was low: 62.4% of the sample did not know what radon was. From a practical perspective, the study shows that in Romania, increasing awareness, through the provision of valid information, should be a major objective of strategies that aim to reduce radon exposure. The present study takes a bottom-up perspective by assessing Romanian citizens’ attitudes toward radon. Therefore, it compensates for a gap in the behavioral studies literature by providing practical support for radon risk mitigation and creating the premises for a healthier living environment