Studying young recipients of alcohol marketing : Two research paradigms and their possible consolidation

Peer reviewe

Behavioral observations and measurements of aerial pheromone in a mating disruption trial against pea moth Cydia nigricana F (Lepidoptera, Tortricidae)

Synthetic sex pheromone of the pea moth Cydia nigricana, (E,E)-8,10-dodecadien-1-yl acetate (E8,E10-12:Ac), was applied in a 3-ha pea field at a rate of 17 g/ha, in two different dispenser formulations. Aerial concentrations within pea canopy, as determined by a field electroantennogram (EAG) apparatus, were 2 and 3 ng/m(3) in the two dispenser treatments. The validity of the EAG measurements was corroborated by sampling of field air, followed by gas chromatographic quantification of E8,E10-12:Ac. Males were attracted to fresh dispensers releasing E8,E10-12:Ac plus less than 2% of the antagonistic E, Z; Z, E; and Z, Z isomers. Two days after placement, the proportion of these isomers had increased to 6%. Males were then no longer attracted to the dispensers, but were observed to fly out of the treated field. Male attraction to calling females was almost entirely suppressed, and attraction to traps baited with synthetic pheromone was significantly reduced. Larval infestation in the pheromone-treated field was 2%, compared to 36% in a control field

Purchase power: an examination of consumption as voting

There has been a reported increase in political activity through the marketplace in the form of 'consumer votes'. The use of marketplace votes by consumers to address their concerns about societal issues is a phenomenon that has growing relevance for firms, since they are often affected by such consumer citizenship. Therefore, this paper aims to enhance our conceptual understanding of the consumer voting phenomenon. It explores marketplace power relations and the constraints and enabling mechanisms they may pose to consumers seeking change through consumer voting. Consumer voting practices, consumer sovereignty discourses, and power tensions in marketplace encounters are examined in relation to Foucault's notions of power, technologies of the self, and governmentality. Foucault provides a critical lens to illuminate the potential for consumer resistance, an approach that so far has been somewhat neglected by the extant marketing and consumer research literature