Pengaruh Kualitas Produk Dan Harga Terhadap Penjualan di UD Beski Jaya

Product quality and price are two factors that greatly affect sales. The sold products must be in a good quality, appealing appearance, worthy packaging, so consumers are consistently like to buy the products. Good product quality will encourage companies to maintain their business and be able to compete with other companies. This study aims to determine the effect to product quality and prices partially and simultaneously on sales at UD Beski Jaya, and to find out which variables have the most influence on sales. The analytical tools used are validity test, reliability test, classic assumption test, and multiple linear regression, correlation coefficient, determination coefficient T test and F test. The result show that there is a aprtial and simultaneous influence between product quality and  price on sales. The primary suggestion for UD Beski Jaya is to evaluate its product in order to find out what products consumer want

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI RETURN SAHAM DENGAN RISIKO SISTEMATIK SEBAGAI VARIABEL INTERVENING

This study aims to examine and analyze the influence of the factors that affect stock returns with systematic risk as an intervening variable in manufacturing companies listed in Indonesia Stock Exchange 2011-2013. The population in this study are all companies manufacturing sector listed on the Stock Exchange during 2011-2013. Sampling was done by using purposive sampling method so that in this study the total sample of 210 companies with 2011-2013. Classic assumption test including normality test, multicollinearity test, autocorrelation and heteroscedasticity test. Analysis of the data used by using path analysis and Sobel test with SPSS. The study found that only DER significant negative effect on systematic risk. Variable CR, ROA, and TATO has no significant effect on systematic risk. Only ROA which has significant influence on stock returns while variable CR, DER and TATO no significant effect on stock returns. Systematic risk no significant effect on stock returns. Fundamental factors that include CR, ROA, DER and TATO has no significant effect on stock returns through the mediation of systematic risk