Russian business ethics in the context of national features

In this article, we have reviewed the basic elements of a business ethics that suggest that the basis of ethic is fundamental cultural differences, and therefore they cannot be universal. The article also identified elements that indicate the differences in business ethics in Russia, the United States and European countries. In these work conclusions about the cultural background, we want to make it possible to see the reason why the Russian businessmen and the USA react differently to similar ethical dilemma. В статье проведен анализ основных элементов бизнес этики, которые позволяют утверждать, что в основе этических воззрений лежат принципиальные культурные различия, а следовательно, они не могут носить универсальный характер. Также в статье определены элементы, которые указывают на отличия в бизнес этике России, США и европейских государств. Сделаны выводы о культурных предпосылках, дающих возможность увидеть причину, по которой бизнесмены России и США по-разному реагируют на аналогичную этическую дилемму

Study of Posting Activities of Russian Users on Social Media

Content marketing on social media depends on trends in consumer behaviors. A changing focus and emphasis on audience activities on social media are a key optimization problem in social media marketing (SMM). A solution to this problem lies in a field of ongoing empirical studies of posting frequency. In the review of the literature, authors highlight the role of social media as a promising channel for a direct interaction of companies/brands with consumers. Based on theoretical generalizations, authors present a generation sequence of an SMM content strategy. The article also includes an analysis of posting activities of users from Russia on well-known social media. A cost-benefit analysis of posting activities rests upon some factors: socio-demographic characteristics of users, a content format, time and day of the week parameters, etc. Data come from such sources as aggregated statistics of social media and selective interviewing. An analysis of activities for users from Russia has shown that VKontakte is the most popular platform; Instagram is the second, while Facebook is the third. Odnoklassniki and Twitter are less preferred. VKontakte users respond best to short posts. On Facebook, entries with medium-sized texts have got the highest number of responds. On Instagram, long posts work better. The photo format is a leader in all of the social media. The video format has a middle position, while a text is the most inefficient type of content. There is strong differentiation in response time depending on a target audience. Findings have made it possible to present recommendations for optimization of content marketing

Problems of implementation of public-private partnership in Russia

The article is devoted to investigate the problem of creation and improvement of country’s infrastructure based on public-private partnership (further referred as PPP). As an object of research, authors look at public relations, that arise during the implementation of projects under the framework of the PPP law. The article considers the norms of the PPP law, as well as other laws, that regulate various aspects of agreements under PPP. As a result of conducting research, authors conclude that first of all, the difference between PPP and other forms of collaboration between the state and private sector (e.g. rent, privatization) is in its private principles, legal mechanisms and forms of realization. Such relations require a well-developed normative-legal basis. Secondly, the main idea of the stated law is not the opportunity for the private party to purchase the object of the agreement, but a wide opportunity to develop an effective form of PPP. Given this, authors point out, that the law about PPP possesses a number of features, that need to be considered alongside with various branches of legal rights. After the law was accepted, there was a need to reconsider a number of normative-legal acts of federal and regional significance in the aspect of public investment and budgetary guarantees. Given this, it is necessary to investigate the problems of public-private relations regulation in a complex manner, which will allow to define the key directions for the development of this institution.peer-reviewe

Optimization of shareholders’ incomes with investments into production reforming

In recent years a company’s goal is not profit making but capitalization. Companies having the capital value larger than their competitors win in the market. This determines the trends in the capital market, namely merger and acquisition, which have been very popular recently in the international market. This paper considers economic statement, formalization and fulfillment of a problem of optimization of management decisions during formation of funds for company development.peer-reviewe

Use of instructional cards in the process of studying the cycle of professional disciplines

In article the question of a possibility of use of instructive cards on disciplines of a professional cycle when training future teachers of a vocational education is consideredРассматривается вопрос возможности использования инструкционных карт при изучении дисциплин профессионального цикла в обучении будущих педагогов профессионального обучени

Post-agrogenic evolution of soils in ancient Greek land use areas in the Herakleian peninsula, southwestern Crimea

The paper examines the regularities of the post-agrogenic evolution of soils of differing age in the Herakleian Peninsula (southwestern Crimea, Ukraine), which developed under conditions of the sub-Mediterranean climate and have been cultivated since ancient timesyesBelgorod State Universit