THE COMPETITIVE ADVANTAGE AS A RESULT OF AN ORGANIZATIONAL CHART BASED ON MARKET ORIENTATION

The competitive advantage can be obtained by the use of specific strategies in an international context: off shoring and outsourcing. These, however, have limitations such as the ephemeral nature of the benefit obtained and difficulties such as building effective collaboration reflected by the need to pay particular attention to differences in professional and national cultures (between partners). The market orientation as a basis for the reconfiguration of the organizational chart and may be useful for the establishment of a value system designed to strengthen the competitive advantage.off shoring outsourcing, competitive advantage, value system, organizational patterns, market orientation, culture.

Les effets de la Proximité sur l’exécution des politiques publiques : l'exemple d'un Centre de Lutte contre le Cancer (CLCC)

Les principes du nouveau management public infusent progressivement le secteur hospitalier, un secteur marqué par de profondes transformations. La manière dont s'expriment les politiques publiques dans ces établissements permet de mettre en évidence des injonctions paradoxales que les acteurs œuvrant en leur sein tentent de concilier. La mobilisation de la grille de la proximité apporte une lecture originale des manières dont les politiques publiques sont exécutées pour notamment faire face à ces nouveaux défis. Les dimensions de la proximité sont utilisées ici pour étudier la confiance entre les acteurs, le contrôle organisationnel et la légitimité des politiques publiques. La recherche porte sur l'étude du cas d'un Centre de Lutte Contre le Cancer (CLCC). Cette étude croise des données secondaires (comptes rendus de réunion, présentation du plan stratégique du Centre, organigramme, rapports de gestion) et des entretiens semi-directifs auprès de personnels des quatre catégories les plus représentatives du personnel hospitalier (dirigeants, médecins, personnels de soin, personnel des fonctions support).The principles of the new public management are gradually infusing the hospital sector, a sector marked by deep transformations. The way in which public policies are expressed in these institutions makes it possible to highlight paradoxical injunctions that the actors working with try to reconcile. The mobilization of the proximity grid provides an original reading of the ways in which public policies are implemented in order to face these new challenges. The dimensions of proximity are used here to study trust between actors, organizational control and the legitimacy of public policies. The research focuses on the case study of a French Comprehensive cancer Center (FCCC). This study collates secondary data (meeting reports, presentation of the Center’s strategic plan, organization chart, and management reports) and semi-structured interviews with staff of the four most representative categories of hospital employees (managers, doctors, care, support staff)

HSAF-induced antifungal effects in Candida albicans through ROS-mediated apoptosis

Heat-stable antifungal factor (HSAF) belongs to polycyclic tetramate macrolactams (PTMs), which inhibits many fungal pathogens and is effective in inhibiting Candida albicans (C. albicans). In this study, we found that HSAF induced the apoptosis of C. albicans SC5314 through inducing the production of reactive oxygen species (ROS). Nevertheless, we validated the efficacy of HSAF against candidiasis caused by C. albicans in a murine model in vivo,and HSAF significantly improved survival and reduced fungal burden compared to vehicles. A molecular dynamics (MD) simulation was also investigated, revealing the theoretical binding mode of HSAF to the β-tubulin of C. albicans. This study first found PTMs-induced fungal apoptosis through ROS accumulation in C. albicans and its potential as a novel agent for fungicides

Le patient Covid Long, mise en évidence d'un processus de légitimation de l'expérience patient

The patient experience is a variable that has been neglected or even ignored for a long time in the health field, even if it is an important resource for improving and adapting patient care. The patient empowerment initiated in the 1970s is the main manifestation of what can be described as a new paradigm: a more and more active patient, actor of health and his care and finally with a specific form of expertise. This evolution is founded on a process of legitimisation in order that the lived experience of illness can be transformed into an accepted and recognised expertise. The health crisis caused by the coronavirus 19 offers a particularly relevant field for studying this process of legitimation. Indeed, many patients infected with covid 19 report persistent and acute symptoms that are not explained at first and therefore not recognised by society and institutions. Based on the literature on legitimacy and by studying the action of the French association #ApresJ20 we identify the main stages of the process of recognition of Covid Long patient expertise.L'expérience patient constitue une variable longtemps délaissée voire ignorée dans le champ sanitaire, pourtant elle est une ressource importante pour faire évoluer et adapter les prises en charge des patients. L'empowerment du patient initié dans les années 1970 est la principale manifestation de ce qui peut être qualifié de nouveau paradigme : un patient de plus en plus actif, acteur de la santé et de ses soins et finalement doté d'une forme particulière d'expertise. Cette évolution repose sur un processus de légitimation afin que l'expérience vécue de la maladie puisse se transformer en expertise reconnue et admise de tous. La crise sanitaire provoquée par le coronavirus 19 offre un terrain d'étude de ce processus de légitimation particulièrement pertinent. En effet, de nombreux patients infectés pas la covid 19 rapportent des symptômes persistants et aigus non expliqués dans les premiers temps et donc non reconnus par la société et les institutions. En nous appuyant sur les travaux portant sur la légitimité et en étudiant l'action de l'association française #ApresJ20 nous dégageons les grandes étapes du processus de reconnaissance de l'expertise patient Covid Long

Réussir dans les Peco en introduisant l’orientation marché : Une réflexion à partir du cas roumain

International audienceLes pays Est-Européens représentent pour les entreprises occidentales des territoires attractifs. Parmi eux la Roumanie offre de nombreuses opportunités : des coûts avantageux et un marché très dynamique. Les entreprises désireuses de développer une présencedurable sur ces marchés sont plus à même d’adopter des actions tournées vers la mise en œuvre des dimensions qui constituent l’orientation marché. Une étude exploratoire conduite auprès de responsables d’entreprise occidentales implantées en Roumanie révèle l’existence d’une forme de pré-orientation marché, elle permet de mettre en évidence les blocages d’ordre comportemental et culturel

L'approche ressources et compétences comme clé de lecture du processus d'élaboration d'une ressource originale : la marque territoire

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The public brand between new practices and public values

International audience1st draft of the article published in International Review of Administrative Sciences, 2015, 81(2), 326-345.Executive summary : The public brand is a relative newcomer to the public sphere. It is an expression of public marketing and an outcome of NPM. It is a lever that allows public organisations to get across their identity, assert their legitimacy and provide markers for the evaluation of their actions. Little research has been conducted into what it actually covers. The analytical framework of the social representation and, more specifically, that of the central core theory, makes it possible to identify, on the basis of a sample of twenty public brands, the values it carries, the influence of context on the configuration of the values and, more broadly, the use made of the public brand.Points for practitioners: In a context of growing competition, a legitimacy crisis, fiscal pressures, technological revolutions that change relations with the user-client and staff, the place and operation of public organisations are being turned upside down. The brand is an important but underexploited lever to restore legibility and legitimacy to public organisations, but also to assert its difference, express its skills and mobilise its officials. It is a way of combining traditional values and new practices dictated by performance requirements. Too many public brands are registered without coming into any real use. The establishment of the brand first calls for thought to be given to its anchoring, by defining pillar values that allow practices (that are sometimes misunderstood or poorly accepted) to be converged with the historical values associated with public services. Values are the basis of the discourse, they build the representation and are the key to the identity of public organisations. Furthermore, the field of public action is characterised by several branding levels that need to be considered according to the potential for legitimation presented by each

Evaluation: the cornerstone of public learning organisations

International audienceBorrowed from educational sciences, “learning” is a concept that resonates greatly throughout management studies. Recent years have witnessed growing debate about the usefulness of public sector bodies being depicted as learning organisations (Senge, 1991). Research in this domain has generally presented organisational learning - itself proximate to the construct of a learning organisation - as a lever (or even a model) for reforming public organisations (Jorgensen, 2004). The idea here has been to rethink public policy-making and action in a way that places greater emphasis on practice, practitioners and participatory approaches. A first step towards this goal is to create a climate conducive to learning and new ways of thinking. It is a view that depicts evaluation as an enabling factor that both nurtures dialogue and scrutinises current practice, thereby contributing to the collective production of new organisational knowledge (Nonaka 1994). The four articles présented contributions have in common is the questions they raise regarding the tensions that can arise between reference frameworks and practice. They invite readers to come up with other ways of looking at public sector organisations, ones more geared towards the latter’s learning culture; and towards the learning practices and situations where evaluations have a role to play

Bien-être et santé : pour une autre lecture des territoires durables comme socle (Santé et bien-être, socle d'un renouveau des pratiques et relations au territoire)

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