STUDY OF PARENTING PATTERN, CHILDHOOD SEXUAL VIOLENCE TRAUMA, PERSONAL KNOWLEDGE, SOCIAL AGENTS ROLE, AND GOVERNMENT INTERVENTIONS ON HOMOSEKSUAL (GAY) TENDENCIES (PERSPECTIVE: SOCIAL MARKETING)

Homosexual phenomenon as an unusual thing in social relations leads to the pros cons, especially in the state of Indonesia that highly upholds Pancasila and Religion as the basic guidance of attitude and state. In the midst of increasing resistance to the existence of LGBT in Indonesia, the number of homosexual or LGBT tendencies has increased significantly. This study was conducted to analyze the factors that influence or not affect the tendency of a person to behave homosexual, in this case studied is gay behavior. Some of the factors studied are parental parenting, childhood sexual violence trauma, personal knowledge, the role of social agents and government intervention. The sample of the study was respondents who indicated gay behavior who lived in some areas in Jakarta as many as 220 respondents. The research analysis used SEM analysis using LISREL 8.5 program. The results of this study indicate that personal knowledge about good to be gay and social agents role (parents, family, friends, public figures / celebrities, etc.) affects a person's tendency to behave gay. Meanwhile, parental parenting, childhood sexual violence trauma, and government intervention do not affect a person's tendency to behave gay. Keywords: Parental parenting, childhood sexual violence trauma, personal knowledge, social agent role, government intervention, homosexual / gay, homosexual, gay, LGBT DOI: 10.7176/JMCR/53-0

Mediasi dan Pengaruh Switching Cost terhadap Loyalitas Pelanggan

Article presents a measurement of the effects of satisfaction and trust in connection with customer loyalty, and a direct and indirect effects of switching cost on customer loyalty. Data were collected from 42 respondents coming from GSM customers. Data was analyzed by using path analysis methods. The study found that satisfaction did not necessarily affect customers\u27 loyalty. Relationship of customer satisfaction and trust was greatly influenced by perception of customers towards the cost of switching. Level of satisfaction and respondent loyalty average was 69.7% and the average value of customer loyalty was 78.73%. The research result indicates that trust and switching cost jointly influence customer loyalty. Trust is more important than customer satisfaction in influencing customer loyalty, where the trust contains belief towards a brand, which will produce a positive outcome both in the present and in the future. Customer satisfaction does not contain this dimension. It is concluded that GSM operators shall have to focus on trust rather than satisfaction

PENGARUH CITRA MEREK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK TAS BRANDED TIRUAN PADA WANITA KARIR DI JAKARTA

Women aren’t spared from the development of fashion and trends that occur around them. Especially thefashiontrends,theproducerscreateproductsthatcanattractcareerwomen.Thisisbecausecareerwomenhave more ability to buy goodsthat canimprove herclass.This researchaims todeterminethe influenceofbrand image and lifestyle on purchasing decisions imitation branded bags on the career woman in Jakarta.The population in this research is the career woman who likes to use a branded bag. Samples used were asmany as 100 people. The sampling technique using is purposive sampling. To answer the problemformulation,purposeandhypothesisofthisstudy,theanalysisemployedisIBMSPSSVer.21.0.Basedontheanalysis IBMSPSS Ver. 21.0 can be concluded that brand image have positive and significant impact onpurchasingdecisions.Thenlifestylehaspositiveandsignificantimpactonpurchasingdecisions

IMPLIKASI GREEN BRAND IMAGE, GREEN SATISFACTION DAN GREEN TRUST TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Konsumen AMDK Galon Merk AQUA di Wilayah Serpong Utara)

Penelitian ini bertujuan untuk mengetahui pengaruh green brand image dan green satisfaction terhadap green trust serta implikasinya terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan. Data dikumpulkan melalui 150 responden yang mengkonsumsi air mineral kemasan galon AQUA dengan menggunakan kuesioner di Serpong Utara. Analisis data yang digunakan adalah analisis statistik dalam bentuk Structural Equation Modeling. Hasil penelitian ini menunjukkan bahwa green brand image berpengaruh signifikan terhadap green satisfaction, sementara green brand image berpengaruh negatif terhadap green trust. Green satisfaction berpengaruh signifikan terhadap green trust, dan green trust berpengaruh signifikan terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan. The Purpose of this study is to know the impacts of green brand image and green satisfaction on green trust and its implication on the customer’s loyalty on gallon bottled mineral water products AQUA at North Serpong, South Tangerang. Data were collected from 150 respondents who consume gallon bottled mineral water products AQUA at North Serpong, South Tangerang using a questionnaire. Data analysis which is used is statistical analysis in the form of Structural Equation Modeling. The results indicated that green brand image does significantly affect green satisfaction, while green brand image does negative affect green trust. Green satisfaction does significantly affect green trust, and green trust does significantly affect customer’s loyalty on gallon bottled mineral water products AQUA at North Serpong, South Tangerang

Perilaku Brand Switching Pengguna Telepon Seluler Smartfren

The purpose of this study was to determine the effect of consumer dissatisfaction, needs to seek variations, and product quality on brand switching behavior from Smartfren mobile phones to other mobile brands. A total of 140 respondents who had used smartfren mobile phones and then switched brands to other cellphones were used in this study. Data collected through questionnaires using a Likert scale. Analysis of this research data using SEM with Lisrel 8.8. The results showed that consumer dissatisfaction did not have a significant effect on brand switching behavior, while the need to seek variation and product quality had a significant effect on brand switching behavio

Pengaruh Pengetahuan Konsumen, Perasaan Konsumen, Motivasi Konsumen, dan Kepribadian Konsumen terhadap Keputusan Pemilihan Perguruan Tinggi (Studi Kasus pada Program Regular I Universitas Mercu Buana)

This study aimed to examine and analyze the effect of consumer knowledge, consumer feeling, consumer motivation, and consumer personality on decision making for a higher education institution (Case study at the Regular Program of Universitas Mercu Buana). Research data for respondents were 385 regular program students complited, in September – December 2017, using purposive sampling method. The analysis used was Structural Equation Model (SEM) and correlation between dimensions. It showed that consumer knowledge had not significant effect to the decision of University election. Consumers Feeling, consumer motivation, consumers personality have significant effect to decision making of a University Selectio

PERILAKU BRAND SWITCHING PENGGUNA TELEPON SELULER SMARTFREN

The purpose of this study was to determine the effect of consumer dissatisfaction, needs to seek variations, and product quality on brand switching behavior from Smartfren mobile phones to other mobile brands. A total of 140 respondents who had used smartfren mobile phones and then switched brands to other cellphones were used in this study. Data collected through questionnaires using a Likert scale. Analysis of this research data using SEM with Lisrel 8.8. The results showed that consumer dissatisfaction did not have a significant effect on brand switching behavior, while the need to seek variation and product quality had a significant effect on brand switching behavio

PENGARUH PRODUCT PRICE, INDIVIDUAL PERSONALITY DIFFERENCES, ENVIRONMENTAL FRIENDLINESS PADA KEPUTUSAN PEMBELIAN

The purpose of this study was to determine the effect of Product Price, Individual Personality Differences on Environmental Friendliness of Isotonik Drink “Isoplus”. The population used in this research are runners who practice at GOR Soemantri. Sampling method in this research was conducted by questionnaire and by used probability sampling method. The sample in this study used the theory of Hair et al. (2008), who recommend samples to be taken in this research based on the number of items of statements multiplied by 5-10, namely 29 x5 = 145, then rounded up to 150 respondents. Data analysis method used in this study is SEM (Structural Equation Model) using Lisrel. The results showed that Product Price had a positive and significant effect on Consumer Purchase Decisions, whereas Individual Personality Differenceand Environmental Friendliness had no significant effect on Consumer Purchase Decisions