How do Companies Promote Luxury Brands in United Arab Emirates?

Luxury – a word most brands would want to be characterized as. Being a social marker, luxury brands play a key role in the creation of human identity – it influences how they dress and enables them to signify a certain lifestyle. In the past it was fairly easy to brand luxury, as competition was moderate and consumers were quite easy to define and the tendency of consumers to remain loyal and uncritical towards a single-brand.[1] Keeping the above in view, the study was designed to analyze the promotional strategies of three well known automotive brands present in United Arab Emirates. The study indicated that the companies used almost the same modes and mediums for promoting their respective brands. [1] Reference: Kapferer & Bastien, 2009, p. 18 & Okonkwo, 2007, p. 3, 6

Disclosure of Human Immunodeficiency Virus Serostatus to the Patient; Issues for Laboratory Staff

Background: The disclosure of positive HIV status to a patient is not an easy task. In the developed world with established protocols for doing this, it becomes relatively simpler to present the results to the patient. In underdeveloped countries like Pakistan, it is not easy for the laboratory personnel in particular to convey such results to the patient.  Case Presentation: The problem has been discussed in the light of two cases presenting to Shalamar Teaching Hospital. The first case is an example of “Provider referral” and the second one the “Self-referral”. At the end, recommendations are made to effectively handle the situation in an underdeveloped setup like Pakistan. Discussion: Complete knowledge of the disease is an essential requirement for anybody from the pathology department contemplating this responsibility. In addition, all communications should be in the local language and the counselor must be able to address all the questions/concerns raised by the patients and/or their families. The counselor learns the skill more through supervised training rather than a taught course.  Conclusion: This responsibility should be accepted only if the laboratory staff has no other option

Renewable Energy-Based Distributed Generation in Pakistan: Status, Importance, and Electrification Opportunities

Renewable energy improves energy security, provides reliable power supply, and ensures fuel diversification. It also offers a solution to the problem of circular debt which has lately become a major concern for the power sector of Pakistan. At present, the share of renewable energy resources in the energy mix is significantly low and the Government of Pakistan (GoP) is urging the drivers and enablers to boost clean and green energy generation and distribution. The power sector, especially the distribution companies, are facing numerous issues in transmission and distribution of power, and recovery of losses. Distributed generation (DG) can play a vital role in overcoming these issues. The effectiveness of solar PV systems, the active role of the capital market, and environmental concerns are among the major factors that prompt the adoption of net-metered solar systems. Apart from traditional alternate energy sources through sunlight and wind, Pakistan has enormous potential for biomass fuel if it could develop proper facilities for biomass-based electrification. For issues related to grid coverage and technical losses in far-flung rural areas, mini-, and micro-hydro power-based distributed generation can serve the purpose. Distributed generation can play a vital role in steering the national power sector toward power sources that offer clean, green, and cheap energy. Huge opportunities for prosperity in rural areas can be also created through carbon-free atmosphere and a sustainable energy sector

Current Standing and Future Challenges of Dairying in Pakistan: A Status Update

Pakistan is considered among the leading raw milk producing countries. Unlike the production systems in the developed countries, milk production systems in Pakistan represent smallholding with subsistence- or market-oriented-level farming followed by peri-urban or commercial-level farming. Historically, dairy sector has been owned and managed by the private sector. During the past two decades, new initiatives have been taken because of the active involvement of corporate private sector. These efforts have resulted in improvements like enlargement of herds and import of high-quality milk germ plasm, the productivity per animal, milk collection, processing and marketing, the supply of dairy inputs (machinery, equipment, feeds, semen, and elite dairy animals), and farmers knowledge, and skills on modern management practices. Conclusively, the dairy sector is performing at some sustainable level to meet the food requirements of the growing population and helping save a handful of foreign exchange. Yet, challenges like local replacements of high genetic potential dairy animals, health hazards of β-casein proteins, antibiotics and aflatoxins, and uneconomical operational costs facing the dairy industry in the near future need to be addressed. The main objective of this chapter is to identify the current trends in dairy industry of Pakistan and describe those factors, which can influence the sustainability and profitability of dairying in the near future

Probabilistic Optimization Techniques in Smart Power System

Uncertainties are the most significant challenges in the smart power system, necessitating the use of precise techniques to deal with them properly. Such problems could be effectively solved using a probabilistic optimization strategy. It is further divided into stochastic, robust, distributionally robust, and chance-constrained optimizations. The topics of probabilistic optimization in smart power systems are covered in this review paper. In order to account for uncertainty in optimization processes, stochastic optimization is essential. Robust optimization is the most advanced approach to optimize a system under uncertainty, in which a deterministic, set-based uncertainty model is used instead of a stochastic one. The computational complexity of stochastic programming and the conservativeness of robust optimization are both reduced by distributionally robust optimization.Chance constrained algorithms help in solving the constraints optimization problems, where finite probability get violated. This review paper discusses microgrid and home energy management, demand-side management, unit commitment, microgrid integration, and economic dispatch as examples of applications of these techniques in smart power systems. Probabilistic mathematical models of different scenarios, for which deterministic approaches have been used in the literature, are also presented. Future research directions in a variety of smart power system domains are also presented.publishedVersio

Feasibility of Primary PCI as the Reperfusion Strategy for Acute ST elevation MI at PIMS

Objective: To determine the feasibility of primary PCI in terms of frequency of patients with acute ST elevation MI found to have a first-medical-contact to needle time of 90 minutes.Methodology: The descriptive, cross sectional case series was conducted at department of Cardiology, PIMS, Islamabad from January 2017 to April 2017Results: A total of 350 patients were enrolled into the study, 67% (235) of which were males and 33% (115) females. Mean age of the participating population was 54 ±7.8 years. The mean first medical contact needle time was 2.3±1.1 hours, out of which a vast majority (73%) fell into the 90 minutes range. The patients had a median first medical contact to needle time of 74 minutes.Conclusion: The study concluded that majority of patients presenting to the emergency department with acute STEMI were found to be feasible for primary PCI as the reperfusion strategy with an FMC to needle time of less than 90 minutes. Therefore, accelerated efforts need to be made to develop this center as a primary PCI capable facility providing such standards of care to patients with ST-elevation MI

Effect of Fluxing Additive on Sintering Temperature, Microstructure and Properties of BaTiO\u3csub\u3e3\u3c/sub\u3e

Various fluxing materials are added to technical ceramics in an attempt to lower their sintering temperatures and make their processing economical. The effect of 0·3wt% Li2CO3 addition on the phase, microstructure, phase transition temperatures and dielectric properties of BaTiO3 was investigated in the present study. The addition of 0·3wt% Li2CO3 was observed to lower the optimum sintering temperature by ∼200◦C with no second phase formation and cause a five-fold reduction in grain size. Rhombohedral-to-orthorhombic and tetragonal-to-cubic phase transitions at the expected temperatures were evident from the Raman spectra, but the orthorhombic-totetragonal phase transition was not clearly discernible. The persistence of various phase(s) at higher temperatures in the flux-added materials indicated that the phase transitions occurred relatively slowly. A decrease in dielectric constant of Li2O-added BaTiO3 in comparison to pure BaTiO3 may be due to the diminished dielectric polarizability of Li+ in comparison to Ba2+

Common Methods to Understand and Develop Indigenous Probiotics Yeast for Ruminant

Probiotic yeast enhanced the ruminal gut microbial balance by producing intercellular effectors and important metabolites. The impact of yeast addition on animal health is influenced by different interlinked factors including animal genomics, its gut microbiota, and environment. Therefore, all factors should be considered regarding achieving the maximum outputs from animal probiotic yeast. In the situation of a high feeding cost, microbial feed supplements provide a suitable nutritional approach, which allows increased nutrient digestion rate and accordingly improves animal performance. Many yeast products are commercially available, but their efficiency as probiotic dietary addition in a particular breed is mostly questionable. Therefore, identification of ideal probiotic yeast strain is of great interest in this context. Innovative methods in relation to develop new probiotic are mainly focused on the exploring novel microbial strains from indigenous sources. It has been noted that for the identification of best probiotic strain for the host, a linkage between culture-independent and culture-dependent methods is a functional step. In this chapter, we will discuss the mode of action of probiotic yeast on animal lower gut microbiota and identification of ideal probiotic yeast by using advanced molecular methods

Prevalence and Exposure Assessment of Aflatoxins Through Black Tea Consumption in the Multan City of Pakistan and the Impact of Tea Making Process on Aflatoxins

Aflatoxins are the highly toxic secondary metabolites of certain fungi, being mainly produced by Aspergillus flavus and Aspergillus parasiticus. Aflatoxins are classified as group 1 category carcinogens by the International Agency for Research on Cancer (IARC). A large number of food commodities are reported to be contaminated with aflatoxins. Tea is the world’s second most consumed beverage and the consumption of tea is increasing day by day. Besides being a source of several health promoting substances, tea leaves are also reported to be contaminated with aflatoxins. However, not a single study is reported from Pakistan regarding the level of aflatoxins in commercially available black tea samples. The current study aimed to quantify the level of aflatoxins in commercially available branded and non-branded black tea samples. The estimated daily intake (EDI) of aflatoxins through branded and non-branded black tea consumption and the health risk assessment based on margin of exposure (MOE) approach was assessed. Furthermore, the impact of local tea making processes on the concentration of aflatoxins in tea beverage (filtrate) was also investigated