Ubud Beauty and Wellness Day Spa Business Plan

The growth of spa businesses in Indonesia has motivates Ubud Spa corporation to establish a spa with a unique blend of the traditional and modern treatment by offering natural and herbal-rich services and products. Ubud Spa provides customers with a different atmosphere with a green-traditional concept of design for exterior and interior. The business will be set up as a sole proprietorship. Ubud Spa will only serve women customers. In addition, Ubud Spa offers additional services, such as Jamu drink which is made from herbs and spices that is freshly served in the minibar inside the venue. Ubud Spa has chosen a strategic place in The Icon Business Park, BSD City, Tangerang, Indonesia as its location for the business venture. Ubud Spa’s competitive edge is the method of customization of ingredients for treatments that are guaranteed to be free from chemicals such as parabens and preservatives. The survey we conducted was on aspects of the target customers and the market to ensure a highly feasible start-up business plan. This business plan has been developed prior to the opening of the spa business and following through with a five-year projection. The initial investment is 375,286,000 IDR; the profit is reached in the first year, which is shown with the BEP and positive cash flow. It is concluded that this business is feasible to be continued for implementation

Analisis Pengaruh Situasi, Produk, Individu pada Perilaku Membeli dan Mengkonsumsi Makanan Ringan

The study of consumer behavior is expected to receive more academic attention from scholars. The important aspects in consumer behavior are purchasing and consumption behavior by individuals. Purchasing and consumption behavior is influenced by situation, product and person. The objectives of this research are to examine main and interaction effects of consumption situation, snack products, and individual characteristics onpurchasing and consumption behavior. This research was conducted in Jakarta using 218 respondents that has purchased and consumed snack products which were offered by researcher. The situation used in this research is consumption situation based on tasks definition, which the consumer purchases and consumes products based on purpose and objectives of purchases and consumption contetxs. Whereas individual characteristics used is observable characteristics such as age, gender, and level of education. Thus, the result show that individual characteristics based on age will interact with consumption situation and snack products which influence purchasing and consumption behavior. This is a fully model which influence purchasing and consumption behavior. The pattern of variance light /salty/ crispy snack, baby boomer and informal serving situation is thehighest contribution to influence purchasing and consumption behavior

The Business Strategy Analysis of a Forwarding Company in Indonesia

The aims of this research were to identify key internal and external success factors within the forwarding industry and the organization, and to analyze competitive positioning of a forwarding business in Indonesia in order to obtain its optimal business strategy. Research method applied was qualitative approach using case study. Respondents consist of 20 managers at Jakarta. Data collection was conducted in October 2017 at Jakarta using questionnaire distribution. The first stage of data analysis mapped company's strengths and weaknesses into Internal Factor Evaluation (IFE) matrix, mapped market opportunities and threats into External Factor Evaluation (EFE) matrix, and mapped competition into Competitive Profile Matrix (CPM) with the application of Expert Choice Software. The results of the external and internal audit were used to generate alternative strategies by applying a Business Competitive Position Matrix, Grand Matrix Strategy, and BCG Matrix. Three alternative strategies were selected from matrices conducted prior to Quantitative Strategic Planning Matrix (QSPM), namely adding the new sub-business unit to serve delivery service for small-sized goods (product development), conduct IT innovation to open opportunities in entering E-Commerce business (market development), and liquidation. The outcome is a product development strategy, which is indicating that the best strategic decision for the future sustainability in the business competition is to add new sub-business unit in small-sized goods delivery

Ubud Beauty and Wellness Day Spa Business Plan

The growth of spa businesses in Indonesia has motivates Ubud Spa corporation to establish a spa with a unique blend of the traditional and modern treatment by offering natural and herbal-rich services and products. Ubud Spa provides customers with a different atmosphere with a green-traditional concept of design for exterior and interior. The business will be set up as a sole proprietorship. Ubud Spa will only serve women customers. In addition, Ubud Spa offers additional services, such as Jamu drink which is made from herbs and spices that is freshly served in the minibar inside the venue. Ubud Spa has chosen a strategic place in The Icon Business Park, BSD City, Tangerang, Indonesia as its location for the business venture. Ubud Spa’s competitive edge is the method of customization of ingredients for treatments that are guaranteed to be free from chemicals such as parabens and preservatives. The survey we conducted was on aspects of the target customers and the market to ensure a highly feasible start-up business plan. This business plan has been developed prior to the opening of the spa business and following through with a five-year projection. The initial investment is 375,286,000 IDR; the profit is reached in the first year, which is shown with the BEP and positive cash flow. It is concluded that this business is feasible to be continued for implementation