Leadership Role Models for Young Professionals - Case Study from Finnish University Students

Leadership is a concept that is proven very hard to define unambigu-ously. Despite of this scientific gap, practical questions still are set towards lead-ership. Concept of leadership is widely used in other research and it is one of the most interesting research issues in organizations. Good leadership is like good quality; we can recognize it when we experience it, but it is quite hard to define where this feeling of good or bad quality came from. Data was gathered in 2015-2017 from students in Turku University of Applied Sciences. Students analyzed their former leaders with open answers. We employed a mix method design with both quantitative and qualitative analysis. For quantitative analysis, we employed automated content analysis based on Natural Language Processing (NLP) tech-niques. Results show that autocratic leadership is connected to negative picture of leader with in millennials Future research aspects and recommendations are issued in this paper