Halal management system in restaurant operation : Identifying the motivational factors / Nor Ellyna Razali...[et al.]

Malaysia is known as one of the top Islamic tourism destinations especially among Muslim Middle East tourists. Various services and halal food offered serve as the main attractions. Although foodservice companies today are growing abundantly, the number of Halal certified restaurants is still limited. Hence, the factors that motivates restaurant in obtaining halal certification and implementing halal management system in the foodservice industries need to be explored. Using a qualitative approach, 15 semi-structured interviews were carried out with halal executives, managers or supervisors from halal certified restaurants. The recorded interviews were transcribed, translated and coded for analysis using Atlas.ti version 7 to identify themes and patterns in the data. The finding of this research shows the customer demand, marketing benefits, external support and pressure, top management commitment and product safety and quality are the motivation factors in implementing halal certificate. This study provides a recent view and knowledge on motivation for implementing halal management system in restaurant industries

Halal management system in restaurant operation: identifying the motivational factors

Malaysia is known as one of the top Islamic tourism destinations especially among Muslim Middle East tourists. Various services and halal food offered serve as the main attractions. Although foodservice companies today are growing abundantly, the number of Halal certified restaurants is still limited. Hence, the factors that motivates restaurant in obtaining halal certification and implementing halal management system in the foodservice industries need to be explored. Using a qualitative approach, 15 semi-structured interviews were carried out with halal executives, managers or supervisors from halal certified restaurants. The recorded interviews were transcribed, translated and coded for analysis using Atlas.ti version 7 to identify themes and patterns in the data. The finding of this research shows the customer demand, marketing benefits, external support and pressure, top management commitment and product safety and quality are the motivation factors in implementing halal certificate. This study provides a recent view and knowledge on motivation for implementing halal management system in restaurant industries

Evaluation of motivational, challenges and critical success factors in managing halal-certified restaurants in the Klang Valley, Malaysia

The growing awareness on Halal concept among consumers has increased the demand for Halal products and services. Hence, it is pivotal that these Halal products and services are readily available, especially for the Muslims. In Malaysia, the availability of Halal products, excellent hospitality, various services, and pristine natural environment have placed it as one of the top Islamic tourism destinations especially among Middle Eastern tourists. However, the number of Halal-certified food premises remains scarce despite the recent development of the foodservice industry. Additionally, the critical success factors to the implementation of Halal certification system in the foodservice industry, especially in restaurants, remain underexplored. Thus, this study aimed to identify motivational, challenges, and critical success factors in managing Halal certified restaurants in Malaysia. This study conducted a semi-structured interview approach, which involved 21 respondents including Halal executives, managers or supervisors, owners and JAKIM officers. Using ATLAS.ti (version 7), this study analysed the coded interview transcripts to identify any emerging themes and pattern with respect to the objectives of this study. This study further revealed (1) customers‘ expectations and satisfaction, (2) restaurant image and reputation, (3) positive business performance, (4) top management support, (5) product quality and safety, and (6) support from authorities as motivational factors to the implementation of Halal certification in restaurants. Besides, this study also identified several challenges to the implementation of Halal certification in restaurants, namely (1) employee issues, (2) supplier and logistic, (3) complicated requirement and process (4) consultant limitation, and (5) restaurant attributes. Furthermore, the identified critical success factors were (1) top management commitment, (2) employee attributes, (3) company attribute, (4) supplier commitment, (5) managerial role, (6) teamwork, and (7) restaurant internal operation. Conclusively, this study obtained in-depth insights on these key aspects that influence the implementation of Halal certification in restaurants within the Malaysian context