If Nobody Hears Us, Do We Really Make a Sound? Investigating Agriculture Faculty Members’ Engagement in Science Communication

Science communication is a crucial factor for ensuring scientific work in food and agriculture reaches intended end-users. Unfortunately, research faculty may not be willing or able to engage in science communication activities. This study was organized using the Faculty Engagement Framework to evaluate the personal, professional, and institutional factors that influence University of Tennessee faculty members’ engagement in public-facing science communication. Results indicated faculty members in this study were overall not highly engaged in science communication activities. Factors that significantly predicted their degree of engagement included knowledge of and attitudes toward communicating their science to public audiences. While the results of this study provide valuable insight for future training design and support measures to enhance faculty members’ engagement, further research with a larger sample size at multiple institutes is needed to better evaluate the relationship between the variables proposed in the model of the current study

A Typology of University Agriculture Students’ Projected Motivations to Study Abroad: An Application of Q Methodology

The study’s purpose was to understand Louisiana State University freshman agriculture students’ projected motivations to study abroad. To achieve this, we used a Q methodological approach. When viewed through the lens of the expectancy-value model of achievement motivation, findings suggested students’ motivations could be interpreted through three typologies: (1) Goal-Oriented Students, (2) Social-Oriented Students, and (3) Learning-Oriented Students. In particular, the Goal-Oriented Students expressed they were motivated to enroll in a study abroad course because they perceived it could enhance their educational and career-related ambitions through personal growth. Meanwhile, Social-Oriented Students articulated that the social dimensions of study abroad courses, i.e., networking, relationship building, and opportunities to experience a new culture, served as their primary motivation. Finally, the Learning-Oriented Students reported their desire to gain more agricultural knowledge, experience an alternative method of instruction, and learn to work with diverse populations provided intrinsic value and encouraged them to study abroad in the future. As a consequence, this study’s findings not only broaden the study abroad literature but also provide implications for university administrators and faculty to better accommodate students through recruitment and programming tailored to their motivational needs

Designing an International Experience Program for 4-H Members in Louisiana

In recent years, the U.S. Cooperative Extension Program (CEP) has worked to develop international exchange programs (IEPs) for 4-H members in some states. However, no such program currently exists in Louisiana. As such, the purpose of this descriptive study was to identify the IEP participation preferences held by 4H members in Louisiana to inform future IEP development and implementation. 4-H members in this study preferred to participate in a short-term IEP during the summer of the 11th grade. Thus, it is recommended that IEP recruitment be geared toward students in the 9th and 10th grades. 4-H members preferred to participate in an IEP located in Europe or Australia/New Zealand. Future research should examine which characteristics of these locations appeal to 4-H members to broaden the appeal of IEPs in other locations. Career related courses and hands-on experience were perceived by 4-H members as important activities to include in the IEP design, whereas staying with a host family was not. Future research should assess whether this finding is specific to members in this study or representative of a national trend that warrants reexamination of the overall design of 4-H IEPs employed by the U.S. CEP

Looking for Information: An Exploratory Analysis to Explain Public Information-Seeking Behaviors About Mosquito Control

Mosquitoes pose substantial risks in communities worldwide, and the extent and type of such risk may vary across communities and regions. The integrated mosquito management approach integrates multidisciplinary methods into practical strategies tailored to local communities. Reduction of mosquito larval sources via community engagement in at-home mosquito control behaviors is a key component of this approach. Best methods of communicating information to the public to foster knowledge and motivation to engage in local mosquito control efforts. The purpose of this descriptional, correlational study was to describe the Florida public’s mosquito control information search behaviors, as well as examine factors that may explain those behaviors. Findings revealed statistically significant relationships existed between respondents’ information search frequency and their subjective and objective knowledge, importance of mosquito control, personal responsibility, income and education. Significant relationships were also observed between personal responsibility and homeownership and type of residence. Respondents perceived CDC websites and Florida DOH websites as the most trustworthy of the sources listed, and were most likely to use local mosquito control program websites when searching information. Local mosquito control districts should use the findings of this study to target passive audiences and facilitate their future engagement in mosquito control dialogues. Future research is needed to further examine the directionality and predictive nature of variables examined in this study

Exploring Social Media Engagement of a Mosquito Control Campaign: Comparing Engagement Rates per Content Type and Content Frame

This study explored the social media follower engagement of a campaign with the intention to inform Florida residents about mosquito-related topics, specifically mosquito control. Engagement rates were compared between social media content type and content frames. Text graphics without characters were the most engaged content type, while the personal responsibility frame was the most engaged frame. The social media campaign examined in this study had overall low engagement rates, which could have been attributed to factors outside the scope of this study. Future recommendations for research should determine what factors most contribute to the engagement of social media content. In-depth focus groups should also be conducted to test the frames and messages used in this study. Practitioners should consider using the personal responsibility frame when communicating with the public about mosquito-related topics. Furthermore, practitioners should also apply the use of authoritative figures when designing a campaign similar to the one in this study after determining what authoritative figures effectively resonate with the intended audience

Hemp There it Is: Examining Consumers’ Attitudes Toward the Revitalization of Hemp as an Agricultural Commodity

This study was conducted to examine Florida consumers’ stance on legalizing the growing and processing of hemp, recently redefined as an agricultural commodity. Factors were explored that may explain their stance to provide insight into the communication needs in the early stages of the U.S. hemp industry revival. Results indicated that respondents who had more favorable attitudes toward legalizing hemp were also more likely to fall within the category of being overall “for legalizing hemp” when offered a binary choice. Further, attitude toward legalizing hemp was predicted by respondents’ objective knowledge of hemp topics, attitude toward legalizing marijuana, and perceived personal relevance of legalized hemp cultivation and production. A strong association between hemp and marijuana was also observed in both the quantitative and qualitative findings, and respondents indicated some confusion regarding the mind-altering properties of marijuana compared to hemp. As such, a key recommendation is that early communication messages and strategies be tailored toward educating the public on differences in the uses and psychoactive properties of hemp and marijuana. Future research is needed to identify other key messages needed to enhance public understanding of hemp, as well as the best methods of delivering such. Future research should be conducted with other hemp stakeholders, including policymakers, hemp license-holders, and other farmers and industry members to reconcile potential differences in key stakeholder perceptions and enhance the future viability of the industrial hemp market

Impacting Agriculture and Natural Resource Policy: County Commissioners’ Decision-Making Behaviors and Communication Preferences

Elected officials at the local, state, and national levels play key roles in shaping the agriculture and natural resources (ANR) sectors through the development and implementation of ANR policies and regulations. As such, it has become necessary for members of the ANR community to understand the policy formation process and how to communicate effectively with elected officials about ANR policies and issues. However, little research has been conducted at the local level to examine how local elected officials (LEOs) interact with information specific to ANR policies to make decisions. This study was designed to assess the communication and information-seeking preferences and behaviors of LEOs that impact their decisions about ANR issues and policies. Of the sources of communication considered by LEOs when making ANR policy decisions, respondents in this study identified communication from farmers and ranchers as having the highest impact on their decision-making. This finding supports the use of farmers and ranchers as opinion leaders in impacting ANR policies. LEOs in this study also reported they would seek factual information from multiple sources to understand the positive or negative impact of the ANR policy before voting on the ANR issue

Utilizing Extension as a Resource in Disaster Response: Florida Extension’s Communication Efforts During the 2017 Hurricane Season

Crisis communication plays a significant role for the different audiences for which it is designed. Hurricanes and other disasters have resulted in major economic damage and disruption of social norms for extended periods of time in communities across the globe. In such circumstances, the Cooperative Extension Service is often called to take an active role in preparation, response, and recovery. As part of the local emergency management team, local Extension offices are positioned to provide a research base, relevant information, and faculty. As such, citizens often look to Extension faculty members for emergency resources and expertise. However, standard communication methods can be significantly affected in disaster situations. Further, difficulty to fully anticipate such effects can limit Extension’s ability to communicate with targeted audiences and deliver important information. This descriptive study was conducted to examine Florida Extension offices’ and Extension faculty members’ communication efforts and effectiveness during the 2017 hurricane season. The primary methods used by respondents to communicate with subject matter clientele were email, face to face, and phone; the primary method used to communicate with the public was the internet/web. Respondents felt clientele and the public were only moderately aware of Extension’s efforts during the hurricane season. Future research is needed to investigate Extension faculty members’ choice of communication channels, as well as the ability of these channels to convey information to clientele and the public. Future research should also examine the communication channels and information sources used and preferred by clientele and the public during disasters. Such results should be compared to the findings of this study to inform future practice for communication in disasters

Explaining Agriculture Faculty Members’ Involvement in Study Abroad: Structural Relationships Among Personal - Dimension Variables

Agriculture faculty members’ involvement in study abroad programs can influence students’ participation in such. However, faculty members’ involvement may be limited by institutional, professional, and personal factors. This study was conducted to explain agriculture teaching faculty members’ involvement in study abroad programs by examining the structural relationships between their study abroad involvement and personal dimension variables. Results indicated the personal factors influencing faculty members’ involvement in study abroad include their perceptions of the knowledge, skill, and ability (KSA) outcomes of study abroad, awareness of study abroad programs and procedures, and prior international experience (PIE). The effect of faculty members’ perceptions of the KSA outcomes of study abroad programs on their involvement was mediated by their perceptions of the importance of those KSA outcomes for professionals in their field. Further, faculty members’ perceived importance of KSA outcomes was moderated by PIE. Recommendations for future practice include providing professional development and training to increase faculty members’ awareness of study abroad and increase opportunities for faculty members to gain international experiences. Future research should include replication of this study with agriculture faculty members at other institutions and the examination of relationships among professional and institutional dimension factor

Waving through a window: Agricultural research faculty perspectives on science communication challenges.

This qualitative study explores agriculture research faculty's challenges with participating in Science Communication. To explore the challenges shared by faculty, we utilized the proposed Faculty Science Communication Engagement Framework, which identifies three dimensions that may cause challenges for faculty Science Communication work: personal, professional, and institutional. During interviews with 11 research faculty, we identified Science Communication challenges within these dimensions. Participant challenges within the personal dimension include allocation of time, the learning curve, audience familiarity, and mass-media concern. Professional dimension challenges were "it's not my job" and disciplinary norms, while challenges within the institutional dimension included a lack of support and resources. Across these dimensions, faculty challenges revolved around the time required to invest in Science Communication activities, the needed resources (personnel, technology, and financial), the value placed on efforts by their academic institution, and the lack of knowledge regarding Science Communication techniques and audience. These findings are described through rich data, and practical recommendations are provided for fostering future Science Communication engagement and interest among faculty. These include Science Communication training focused on specific content areas, hands-on training and support with Science Communication technologies, including Extension and non-Extension faculty in training sessions, creating structured and strategically implemented shared Science Communication resources at the institutional level, including Science Communication efforts in university strategic planning, and awarding and recognizing faculty who utilize Science Communication successfully