Los Valores en Los Consumidores Millennials de la Ciudad de Saltillo, Coahuila

This study makes a descriptive analysis of the clients profiles that belong to the Y or Millenial generation in the city of Saltillo, Coahuila. The study was performed using the Values List Scale (LOV) attributed to Khale (Khale, Beatty, & Homer, 1986) quoted by Irene Ramos Soler (2008). This scale was used for the investigation of market segmentation and in identifying target markets. It is a work that has to do with the field of marketing. This study however is considered as an exploratory, descriptive, quantitative, and transversal investigation. Using Pearson’s chi square analysis and an answer percentage comparison with the IBM SPSS software, they show us that the more important values are self-completion and selfesteem. A stratification sample was used. It also uses age variable and it applies a questionnaire instrument to 261 people that belong to Y generation in Saltillo, Coahuila

Las Creencias de los Consumidores de la Ciudad de Saltillo, Coahuila, México, 2018

Esta investigación pretende profundizar sobre las creencias de los consumidores jóvenes de nivel socioeconómico medio C+ y C, de la ciudad de Saltillo, Coahuila, para así determinar el impacto que pueden llegar a tener dichas creencias difundidas de generación en generación y que los especialistas en marketing pueden utilizar para la creación de estrategias. Es una investigación de “corte transversal” donde se realizan estudios en un momento determinado del grupo que se investiga (Hernández Sampieri, Fernandez Collado, & Baptista Lucio, 2006). Se realizó un estudio exploratorio con alcance cualitativo y se estableció el grupo de enfoque como técnica directa. Los resultados no pueden generalizarse, pues el objetivo de esta investigación es de diagnóstico y de hallazgo; sin embargo, a partir de los mismos es posible concluir que las creencias son una variable subyacente al sujeto en lo que respecta a las decisiones de compra. This paper focuses on deepening the beliefs of young consumers of medium socioeconomic status, C + and C, in the city of Saltillo, Coahuila, in Mexico. The impact that these beliefs have and how it spreads fromgeneration to generation was also determined. Marketing specialists can also use it for the creation of strategies. It is a "cross-sectional" investigation where studies are carried out at a specific moment with the group under investigation (Hernández Sampieri, Fernandez Collado, & Baptista Lucio, 2006). An exploratory study with a qualitative scope was also carried out, and the focus group was established as a direct technique. The results cannot be generalized since their objective is difficult to diagnose and find. This therefore leads to the conclusion that beliefs are an underlying variable for the subject in regards to purchasing decisions

Caracterización De Los Consumidores De Ropa De Moda

This study is a Marketing work about the life style of the consumers related to their fashion clothing purchases. For that an instrument is applied using a scale proposed by Chegedzai, Manillall and Lawrence Mandhalazi (2014) who identified seven constructs for the typology: Fashion Aware, Hedonist, Brand Aware, Innovative, Quality Aware, Undecisive and Brand Loyalty. Its a transversal, quantitative, exploratory and descriptive investigation. The sample shows 1000 individuals from 21 to 80 years old, in Saltillo, Coahuila, Mexico, validating a 4o items instrument acquiring an Alfa de Cronbach of 0.952. The questions were categorical and the answers were indicted on a Likert Scale from 1 to 5. The results on relation to the analyzed dimensions, point that the interviewed attempt to buy quality clothes and aknowledge that it is an effort to achieve it because their incomes are a limiting to their purchase of High End clothing brands. The genre affects on the purchase decision, concluding that there are meaningful differences between men and women: the women enjoy more buying clothes, they have more fun while they’re doing it and dedicate more time to the activity mentioned. It is a Project from the Red Nacional de Investigación “Gestion de la Mercadotecnia” del Consorcio de Universidades Mexicanas. (National Net of Investigation “Marketing management” of the Mexican Universities Consortium)

Análisis de los Valores en los Consumidores de la Ciudad de Saltillo, Coahuila, México, 2018

This paper focuses on the Consumer Behavior area in Saltillo, Coahuila, Mexico. It is an exploratory, descriptive, quantitative, and transversal study. Even if the study of the values is not new, the reality is that there is an interest to describe the profiles of the consumers under this perspective. Using the List Of Values (LOV) (Kahle, Beatty & Homer, 1986) cited by Irene Ramos Soler (2008), this scale has been used in the investigation of various market segmentation and in identifying various marketing goals. The questions were categorical and the answers were indicated on the Likert scale from 1 to 9. 1000 valid questionnaires were distributed with a response rate of 95%, validating the appliance with a Cronbach alpha of 0.809. The answers to the empirical work show that the most important value for the people living in Saltillo is “Respect to others”

The complete mitochondrial and plastid genomes of the invasive marine red alga Caulacanthus okamurae (Caulacanthaceae, Rhodophyta) from Moss Landing, California, USA

Caulacanthus okamurae is an invasive red alga that forms extensive mats in sheltered marine habitats around the world. To determine its genomic structure and genetic relationship to native and other non-native populations of C. okamurae, high-throughput sequencing analysis was performed on an introduced specimen from Bennett Slough, Moss Landing, California, USA. Assembly of 23,146,595 filtered 150 bp paired-end Illumina sequencing reads yielded its complete mitogenome (GenBank accession MT193839) and plastid genome (GenBank accession MT193838). The mitogenome is 25,995 bp in length and contains 50 genes. The plastid genome is 173,516 bp and contains 234 genes. Comparison of the organellar chromosomes to other Gigartinales revealed a high-level of gene synteny. BLAST analysis of marker sequences (rbcL, cox1, cox2) of C. okamurae from Moss Landing identified four identical DNA sequences: one from a specimen from a native population of C. okamurae from South Korea and three from specimens representing invasive populations from France, Spain, and the USA. These genetic results confirm the presence of C. okamurae in central California, USA, and represent the first complete mitogenome and plastid genome from the Caulacanthaceae