PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK WARALABA KEBAB TURKI BABA RAFI DI KOTA MATARAM

The tittle of this research is The Effect Of Marketing Mix to Customers’s Buying Decision at Kebab Turki Baba Rafi Franchise Product in Mataram. The Purpose of this research are to know The Effects of Marketing Mix to Customer’s Buying Decision at Kebab Turki Baba Rafi in Mataram not only simultantly but also partially and to know which one of Marketing Mix has dominant effect to Customer’s Buying Decision at Kebab Turki Baba Rafi franchise’s productin Mataram. The kind of this research is causality research. The data of this research are kuantitatif and kualitatif data. To answer the question, data is collected from 100 respondent who were asked to fill the questionaire about the research variables, Product, Price, Place, Promotion, People and Customer’s Buying Decision at Kebab Turki Baba Rafi in Mataram. Then t-test and f-test is used to test the data, beside that the researchers used validity and reliability test, and linear regression. The results of the t-test and f-test analysis shows that Promotion and Place to have a positive and significant impact on Customer’s Buying Decision at Kebab Turki Baba Rafi in Mataram. And the result of analysis show that 57.3% Y Variable explained by Independent Variable such as Product, Price, Place, Promotion and People and remain 42,7% explain by other variable out of used variable. Meanwhile, promotion and place have dominant effect to Customer’s Buying Decision at Kebab Turki Baba Rafi in Mataram. Based on the results, The all of question at quesionaire have a valid and reliable question which is used to get the data in this researc

PENGARUH STRATEGI POSITIONING TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK AIR MINUM DALAM KEMASAN BOTOL MEREK NARMADA (STUDI KASUS : PADA MASYARAKAT LINGKUNGAN KEBUN SARI MATARAM)

This study aims to examine the influence of positioning strategy variables consisting of Product Attributes, Product Benefits, Product Users, Product Competitors, and Product Benefits. Objects in this Research is Environmental Society Kebon Sari Ampenan Mataram City. The population of this research is all society environment Kebon Sari Mataram which consume drinking water in packing either gallon or bottle even glass. The sample in this study amounted to 30 people. Sampling using Nonprobability Sampling is by Purposive Sampling. The instrument of data collection using questionnaires with Likert scale which each have been tested and has fulfilled the validity and reliability requirements. Data analysis using multiple linear regression. The result of multiple linear regression analysis showed that product attribute had positive effect on purchasing decision with regression coefficient value from product attribute (X1) was 0,038 (positive value) with significance equal to 0,844 (<0,05). Benefit positive effect on purchasing decision with the value of regression coefficient from Benefit (X2) is 0,192 (positive value) with significance equal to 0,487. Users positively influence purchasing decision with value of regression coefficient of quality variable (X3) is 0,449 (positive value) with significance equal to 0,090. Competitor positively influence to purchase decision with value of regression coefficient from competitor (X4) is 0,048 (positive value) with significance equal to 0,073 (<0,05). The price of the product has a positive effect on the purchase decision with the coefficient value of 0.358 with the significance level of 0.073 (<0.05). From these results can be known that the biggest variables affect the purchase decision is the User

Pengaruh Fitur Shopee Paylater terhadap Perilaku Konsumtif Mahasiswa Universitas Mataram

This study entitled The Effect of the Shopee Paylater Feature on the Consumptive Behavior of Students in Mataram University. The aim is to find out the pattern of using the Shopee Paylater feature, to find out the consumption level of students, both full-time students and those who have side jobs, as well as to determine the effect of using the Shopee Paylater feature on the consumptive behavior of students in the city of Mataram. The theoretical foundations that are considered relevant to this research include; e-commerce, marketplace consumer to consumer (C2C), fintech (financial technology), ShopeePayLater, consumer behavior, and consumptive behavior. This research is a quantitative research using correlational research methods. The population in this study are young mothers who live in the city of Mataram with random sampling where the limitations are those aged 18 to 23 years and are accustomed to using the Shopee application, using the Taro Yamane formula with a precision of 10% and a confidence level of 90 % then obtained a sample of 90 respondents. The sampling technique in this study is a quota sampling technique, while the data collection technique is carried out using questionnaires and literature study. The data analysis technique used single table analysis, cross table analysis, and correlation test using the Spearman Rho formula through the SPSS 26 application. The results of the hypothesis test showed Ha was rejected and H0 was accepted, meaning that there was no relationship between the effect of using the ShopeePayLater feature on student consumptive behavior and the level of influence. by 2.3%. Based on research data, the majority of respondents have recently used the ShopeePayLater feature and have low usage intensity. In addition, the monthly money owned by the majority of respondents is in the range of 1000000-1500.000. Then the majority of income generated by parents < 5,000,000 and 3,000,000-6,000,000. After all, the majority of respondents in this study used the ShopeePayLater feature to get shipping discounts and special promo

Penerapan Augmented Reality pada Wuling Motors Menggunakan Mobile Sebagai Pendukung Promosi Penjualan

The software development methodology used in this research is sourced from Luther and has been modified by Sutopo. The multimedia development methodology consists of six stages, namely concept, design, material collection, assembly, testing, and distribution. These six stages do not have to be sequential in practice, they can switch positions. The results or outputs achieved are the production of an application that can be run on electronic media such as mobile or Smartphone. . For employees or sellers, it can make it easier to promote the latest product results on Wuling Motor

Pelabelan Produk dan Merek Dagang untuk Promosi Penjualan pada Warung Armina Karang Pule

The development of home-based businesses in Indonesia is very fast, especially in areas such as the island of Lombok. Most of the people depend on the economy from the results of selling, ranging from selling clothes, toys and household furniture, but in the city of Mataram itself, it is already crowded with home-based food businesses whose activists are housewives who want to increase pocket money or monthly money and look for busy activities. Later it is expected to be able to bring in income which is considered capable of increasing household economic income. The business that is currently booming is the Geprek chicken business which can be easily found along the streets of Mataram City. Geprek chicken business itself is a business that is classified as very easy to do because its composition only consists of chicken coated with crispy flour, added with rice and cucumber vegetables and geprek chili sauce. It is very popular with the public because 1 package of geprek chicken is only valued at Rp. 10,000, - and that includes Ice Tea. Meanwhile, the partner in this service is Warung Armina. Warung Armina is a geprek chicken stall located in the Karang Pule neighborhood of Mataram City. Warung Armina not only sells geprek chicken but also nasi padang, kebuli rice and mixed rice, so this is what sets it apart from other geprek chicken stalls. In the development of its business, Warung Armina is only run by a husband and wife who rely on neighbors and motorcyclists who pass in front of the house so that this becomes an attraction for our team to do service to the Armina stall until we get the right model for labeling and packaging. The activities were carried out by observing, interviewing and having direct dialogue with the shop owners about the wishes and obstacles they faced. With a comfortable dialogue, the expected final result is the right label and promotion for armina stalls up to the registration of Armina stalls at Grabfood Merchant and Gofood Merchant

Rancang Bangun Sistem Penyiraman Otomatis Berbasis Internet of Things Pada Tanaman Hias Sirih Gading

Kemajuan teknologi dari waktu ke waktu telah berkembang dengan pesat sehingga dapat memberikan banyak kemudahan bagi manusia untuk melakukan pekerjaan sehari-hari seperti melakukan perawatan pada tanaman hias yang berada di dalam rumah. Salah satu contoh tanaman hias yang ada dirumah yaitu tanaman sirih gading. Untuk merawat tanaman diperlukan air untuk melakukan penyiraman. Penyiraman yang teratur merupakan rutinitas penting di lakukan untuk menjaga tanaman terus tumbuh dan berkembang. Pekerjaan yang dilakukan secara rutin dan terjadwal dapat dilakukan dengan memanfaatkan teknologi sensor dan internet of things (IoT) untuk melakukan kontrol dan pemantauan. Teknologi tersebut dapat digunakan untuk membangun sistem yang berfungsi untuk melakukan perawatan dan penyiraman pada tanaman hias sirih gading. IoT merupakan sebuah sistem yang memungkinkan setiap device dapat berkomunikasi, melakukan kontrol dan pemantauan melalui jaringan internet. Hasil yang dicapai setelah penelitian ini dilakukan yaitu dihasilkan sebuah sistem penyiraman otomatis berbasis internet of things dengan menggunakan NodeMCU yang terintegrasi dengan Telegram untuk melakukan perawatan dan penyiraman pada tanaman hias sirih gading. Hasil dari penelitian ini yaitu suhu lingkungan pada tanaman berada pada rentang 24oC–29oC dan rata-rata error pengukuran suhu menggunakan sensor DHT11 yaitu sebesar 2,07%. Pengukuran kelembaban tanah pada tanaman hias sirih gading berada pada rentang 47%-65%

Analisis Faktor-Faktor yang Mempengaruhi Tingkat Pengangguran Terbuka Provinsi NTB Tahun 2020-2022

This study aims to determine the factors that influence the open unemployment rate in Mataram city at 2020 - 2022. The research method used in this study is a type of quantitative method. The panel data used in this study were processed using Microsoft Excel and Stata 14. This study used panel data regression analysis with a random-effect model. The results of the study show that the labor force and education level have a significant effect on the open unemployment rate in districts/cities in the Province of NTB 2020 - 2022. On the other hand, the minimum wage and economic growth show insignificant results. Minimum wages, labor force, and economic growth have a negative effect on the unemployment rate in Mataram City in 2020 - 2022, while the level of education has a positive effect. Simultaneously the minimum wage, labor force, economic growth, and education level also have a significant effect on the open unemployment rate in Mataram City in 2020 - 202

Pengenalan Manajemen Keuangan Usaha Kecil dan Menengah

Desa Langko merupakan salah satu desa yang ada di Kecamatan Lingsar, Kabupaten Lombok Barat, Provinsi Nusa Tenggara Barat salah satu desa yang dijadikan Project sebagai desa Pariwisata Pemerintah Provinsi NTB. Desa yang terletak di bagian barat Pulau Lombok ini memiliki semboyan geger girang genem hal ini juga selaras dengan kegiatan-kegiatan yang dilakukan masyarakatnya yang sebagian besar memiliki olahan produk-produk rumahan. Hal tersebut terbukti dengan apa yang terjadi, banyak sekali rumah tangga yang memiliki usaha sebagai pembuat keripik olahan, keripik singkong, keripik tempe. wedang jahe, beepolen, madu dan gula merah. Dengan semakin majunya Usaha Kecil dan Menengah (UKM) dan berdampak pada persaingan yang semakin ketat, maka diharapkan UKM yang berada di Desa Langko ini dapat berkembang dan meningkatkan kualitas produknya. Berdasarkan hal tersebut maka diperlukan suatu metode manajamen keuangan yang mudah untuk dipahami dan juga diterapkan oleh Usaha Kecil dan Menengah (UKM) di Desa Langk

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK WARALABA KEBAB TURKI BABA RAFI DI KOTA MATARAM

The tittle of this research is The Effect Of Marketing Mix to Customers’s Buying Decision at Kebab Turki Baba Rafi Franchise Product in Mataram. The Purpose of this research are to know The Effects of Marketing Mix to Customer’s Buying Decision at Kebab Turki Baba Rafi in Mataram not only simultantly but also partially and to know which one of Marketing Mix has dominant effect to Customer’s Buying Decision at Kebab Turki Baba Rafi franchise’s productin Mataram. The kind of this research is causality research. The data of this research are kuantitatif and kualitatif data. To answer the question, data is collected from 100 respondent who were asked to fill the questionaire about the research variables, Product, Price, Place, Promotion, People and Customer’s Buying Decision at Kebab Turki Baba Rafi in Mataram. Then t-test and f-test is used to test the data, beside that the researchers used validity and reliability test, and linear regression. The results of the t-test and f-test analysis shows that Promotion and Place to have a positive and significant impact on Customer’s Buying Decision at Kebab Turki Baba Rafi in Mataram. And the result of analysis show that 57.3% Y Variable explained by Independent Variable such as Product, Price, Place, Promotion and People and remain 42,7% explain by other variable out of used variable. Meanwhile, promotion and place have dominant effect to Customer’s Buying Decision at Kebab Turki Baba Rafi in Mataram. Based on the results, The all of question at quesionaire have a valid and reliable question which is used to get the data in this researc