18 research outputs found
The autosomal recessive isolated deafness, DFNB2, and the Usher 1B syndrome are allelic defects of the myosin-VIIA gene
Human behaviours associated with dominance in elite amateur boxing bouts: A comparison of winners and losers under the Ten Point Must System
A conspicuous courtship signal in the fiddler crab Uca perplexa: female choice based on display structure
Serum Zinc, Copper, Selenium, Calcium, and Magnesium Levels in Pregnant and Non-Pregnant Women in Gondar, Northwest Ethiopia
Retail Promotional Communication: The Comparative Effectiveness of Print Versus Online.
New promotional tools such as digital reward platforms, virtual loyalty currencies, and digital wallets are being introduced and some are being adopted quickly by consumers. These tools are increasingly accessed via mobile devices: for example, digital wallets developed in the form of apps. Despite the market increase in the popularity of new digital channels for purchasing and for information and promotion search, there is a scarcity of studies on the comparison between customer response to traditional (i.e. offline) channels versus new digital channels in the context of retail promotional communication. This chapter compares print versus online retail promotional communication; provides an overview of flyer evolution from print to digital thanks to customer insight and \u201cflyer aggregators\u201d; and discusses a field experiment implemented with the cooperation of an Italian retail chain aiming to measure the effectiveness of print versus online store flyers. Findings indicate that 80% of customers respond equally to print versus online, while 20% of the customers display a higher response to print