35 research outputs found

    Implementing the Five-A Model of technical refinement: Key roles of the sport psychologist

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    There is increasing evidence for the significant contribution provided by sport psychologists within applied coaching environments. However, this rarely considers their skills/knowledge being applied when refining athletes’ already learned and well-established motor skills. Therefore, this paper focuses on how a sport psychologist might assist a coach and athlete to implement long-term permanent and pressure proof refinements. It highlights key contributions at each stage of the Five-A Model—designed to deliver these important outcomes—providing both psychomotor and psychosocial input to the support delivery. By employing these recommendations, sport psychologists can make multiple positive contributions to completion of this challenging task

    Communicator Style as an Effect Determinant of Attraction

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    This research reports the results of three independent studies which investigate the relationship between attraction and communicator style (the way a person communicates). Study 1 compares the communicator styles of "best liked" and "least liked" friends. The "best liked" friend's style differed significantly from that of the "least liked" friend, scoring higher on attraction, communicator image, open, attentive relaxed. and dramatic/animated. In study 2, four specific styles were studied in relation to attraction. The dominant/open style was seen by subjects as the most attractive; the not-dominant/not-relaxed style was seen as least attractive. In study 3, teachers rated students representing the four styles investigated in study 2 on a nine-item attraction measure entailing physical, personality, and liking dimensions. Again, the dominant/open style emerged as most attractive. The three studies provide strong evidence that communicator style is an important effect determinant of attraction.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/66866/2/10.1177_009365027700400302.pd

    The consumer as advocate: Self-relevance, culture, and word-of-mouth

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    This research examined the relation between self-relevance and word-of-mouth (WOM). The results of two studies suggest consumers are more likely to provide WOM for products that are relevant to self-concept than for more utilitarian products. There was also some indication that WOM was biased, in the sense that consumers exaggerated the benefits of self-relevant products compared to utilitarian products. Finally, self-relevance had a greater impact on WOM in individualist cultures than collectivist cultures, consistent with differences in the way self-concept is typically construed by these groups. Implications for marketing strategies concerning WOM are discussed. Copyright Springer Science + Business Media, LLC 2006Word of-mouth, Motivation, Self-concept, Culture,
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