The Impact of Promotion Activities on Touristic Area Selection: A Case Study of Japanese Tourists Visiting Cappadocia

The purpose of this research is to examine the impact of promotion activities on destination selection and to determine the level of the impact of promotion activities on Japanese tourists visiting Cappadocia region. The target population of the study is all Japanese tourists visiting Nevsehir province of Turkey. The sample of the study is composed of tourists visiting the city center and some districts of Nevsehir. After getting the required permissions, the questionnaires were distributed to Japanese tourists while they were staying at the hotels in Cappadocia. The software SPSS (Statistical Package for Social Sciences) was used to analyze the data. The findings of the study indicate that the Japanese tourists visiting Cappadocia were influenced at a certain level from the promotion activities. As a result, it was determined that the promotion activities have a significant impact on destinations. It was also determined that as the importance given to the promotion activities increase, both the familiarity of the destinations and the tourist arrivals could increase

The views of tourism management teacher program students on the five step learning strategy: The example of the national and regional planning tourism course

AbstractThe purpose of this research is to determine the views of the students enrolled in the Tourism Management Teacher Program on the Five Step Learning Strategy (FSLS).One-shot case study design was used in the study. The population of the study consisted of the students enrolled in the Tourism Management Teacher Program in the Educational Faculty of Commerce and Tourism, the Department of Tourism Management at Gazi University, who were taking the course on National and Regional Planning in Tourism.The data was collected using the Five Step Learning Strategy Scale (FSLSS). Descriptive statistical formulas were used in data analysis.It was observed that the views of the students about FSLS mainly consisted of “I agree” and “I strongly agree” options. It was concluded that FSLS can contribute to the effective learning of a subject

The Role of Culture on Service Failure Perceptions and Service Recovery Expectations in Restaurants

In this study, the aim is to examine the service failures encounteredin restaurants and the recovery efforts that consumers expect inresponse to service failures in the context of cultural values. Aqualitative research approach was adopted, and data werecollected from nine tourist guides through semi-structuredinterviews. Content analysis was used for data analysis. Theresults show that service failures are categorized as (a) failures inthe kitchen, (b) failures in the presentation of services, and (c)general failures while service recoveries are categorized as (i)compensatory responses, (ii) empathetic responses, and (iii)corrective responses. As the results indicate, Turkish tourists caremore about failures in the kitchen. Contrary to this, Americantourists care more about failures in the presentation of services.Furthermore, Turkish tourists expect compensatory and correctiveresponses in kitchen-based failures, on the other hand, Americantourists expect compensatory responses.</p