Enhancing organisational competitiveness via social media - a strategy as practice perspective

The affordances, popularity and pervasive use of social media platforms such as Facebook, Twitter and Instagram have made these platforms attractive to organisations for enhancing their competitiveness and creating business value. Despite this apparent significance of social media for businesses, they are struggling with the development of a social media strategy as well as understanding the implications of social media on practice within their organisations. This paper explores how social media has become a tool for competitiveness and its influence on organisational strategy and practice. Using the 'strategy as practice' lens and guided by the interpretivist philosophy, this paper uses the empirical case of a telecom organisation in Tanzania. The findings show that social media is influencing competitiveness through imitation and product development. Also, the findings indicate how social media affects the practices within an organisation, consequently making the social media strategy an emergent phenomenon

Coherence and transparency: some advice for qualitative researchers

This is an Open Access Article. It is published by Brazilian Association of Production Engineering (ABEPRO) under the Creative Commons Attribution 4.0 International Licence (CC BY). Full details of this licence are available at: http://creativecommons.org/licenses/by/4.0/There is relatively little advice in the Engineering domain for undertaking qualitative studies. Researchers have to rely on generic guidance that may result in imprecise application of qualitative methods. A related discipline to Engineering is Information Systems (IS) and the experiences of the IS domain may provide some useful insights for undertaking qualitative studies. This paper synthesizes the guidance from the IS community for crafting high quality qualitative studies and manuscripts. It reports on five themes: i) Establishing philosophical underpinnings; ii) Clarifying theoretical aims; iii) Selecting qualitative methods; iv) Demonstrating rigour in qualitative data analysis; and v) Grappling with generalisation. The review stresses the importance of coherence and transparency for crafting qualitative research manuscripts and provides a list of reflective questions for qualitative research design

Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model

YesBased on a critical review of the Unified Theory of Acceptance and Use of Technology (UTAUT), this study first formalized an alternative theoretical model for explaining the acceptance and use of information system (IS) and information technology (IT) innovations. The revised theoretical model was then empirically examined using a combination of meta-analysis and structural equation modelling (MASEM) techniques. The meta-analysis was based on 1600 observations on 21 relationships coded from 162 prior studies on IS/IT acceptance and use. The SEM analysis showed that attitude: was central to behavioural intentions and usage behaviours, partially mediated the effects of exogenous constructs on behavioural intentions, and had a direct influence on usage behaviours. A number of implications for theory and practice are derived based on the findings

Distance between you and your home: the estrangement of postcolonial writing

This essay argues that the writing of postcolonial migrant authors has been critically deployed in such a way that it appears to vindicate a long standing romantic ideology of artistic detachment. In order to present an alternative account, the field of Nigerian anglophone fiction is examined here and the experiences of two aspiring authors offered as case-studies. It is argued that their experience, and the wider circumstances of Nigerian cultural production, demonstrate that postcolonial migrant writing is not an expression of 'aesthetic alienation', but of the estrangement that Marx recognised as a subjective consequence of capitalis