PROPOSAL FOR A STEP OF SELECTION SUPPORT OF BEST PRACTICES FOR THE PILOTING OF THE E-MARKETING PROJECTS

With 1.8 billion investments on the web in the first semester of 2008, being 14.7% of publicity investments , E-marketing is a discipline which is in the middle of media strategies. However, the evolutions of internet and of e-marketing tools have developed a discipline becoming increasingly complex to understand.Although there are still many different methods of piloting, essentially based on the measure via the discipline of the Web Analytics, it’s difficult today to predict e-marketing actions to set up to make fluctuate key performance indicators of web site and active e-marketing lever statistic auditing solution. However it is starting from these indicators that success is measured and that the profits of the online activities are maximized. Thus we propose through this article, a method of qualification of the Best Practices in order to assist the online marketers in the choice and the selection of those to improve the performance of a site and associated actions E-Marketing.e-Marketing, best practices, technological watch, innovative indicators, knowledge management, decision making.

Contribution to reduce risks related to strategic decisions in new uncertain competitive environments: The case of Algerian State-Owned Firms: The case of Algerian State-Owned Firms

International audienceThe aim of this paper is to show the complexity of the political, legal, social and economic environments where the Algerian State-Owned Firms operate. These environments are qualified by "uncertainty" given the instability of the different parameters cited. Since 1988, Algeria has initiated deeper economic reforms supported by significant legislation and international agreements. In this uncertain environment, Algerian State-Owned Firm cannot rely only on their internal capabilities. They should, create partnerships, both with suppliers, subcontractors, universities and even competitors. There is a need for these firms to: Transform their organization to a new form improved for unexpected events and enough resilience to adapt to uncertain environments. Build a Strategic Intelligence Information System able to facilitate decision-making and reduce risks inherent to the strategic choices. Find ways to reverse choice when unexpected events occur. This article shows there is a need to handle the following risks: Inertia against the process of organizational transformation, wrong understanding of the received signals from the environment and poor reaction of the decision-maker to signals and events in the environment

: The information for the operational risk management in uncertain environments: Case of Early Kick Detection while drilling of the oil or gas wells

16 pagesInternational audienceIdentification and management of risks related to an uncertain operating environment is especially important when it is an oil or gas wellsite where risks can go beyond the physical and financial losses: human lives. Early identification of an uncertain event can significantly reduce this risk. The aim of this study is to use the information as intangible assets for purposes of identification and management of risks. We are particularly interested in a hazardous event: the gas inflow while drilling of an oil or gas well, through three sources of information: general information on the internet, technical and scientific publications on Google Scholar and patent publications on Google Patent, WIPO or Esp@cenet. Early identification of a potentially dangerous event is not an easy task. It requires advanced tools and technologies, but also a particular attention and human expertise. Information on tools and technologies are available in various forms on the internet: manufacturers and service providers' brochures, technical and scientific publications and also in patent databases. How to find and exploit this wealth of information? This study shows the importance of information and its appropriate use at the right time to reduce risks related to operational activities in uncertain and potentially dangerous environments. We used any tools of research and analysis of information such as Google, Google Scholar, Google Patent, and Matheo Patent Matheo Web.L'identification et la gestion des risques associés à un environnement opérationnel incertain sont importantes notamment lorsqu'il s'agit d'un chantier de forage pétrolier ou gazier où les risques peuvent aller au-delà des pertes matérielles et financières : des vies humaines. L'identification précoce d'un événement incertain réduit considérablement ces risques. Le but est d'utiliser l'information comme capital immatériel à des fins d'identification et de management des risques. Nous nous intéressons en particulier à un événement dangereux : la venue de gaz durant le forage d'un puits pétrolier ou gazier à travers trois sources d'informations : l'information générale sur internet, les publications techniques et scientifiques sur Google Scholar et enfin les publications de brevets sur Google Patent, WIPO ou Esp@cenet. L'identification précoce d'un événement potentiellement dangereux n'est pas une tâche facile. Elle nécessite des outils et des technologies sophistiqué mais aussi une attention et expertise humaine. L'information sur les outils et les technologies existent et disponibles sur internet sous divers formes : brochures des fabricants et des fournisseurs de services, les publications techniques et scientifiques mais aussi dans les bases de données de brevets. Comment trouver et exploiter cette masse d'information ? Cette étude démontre l'importance de l'information et son utilisation adéquate au bon moment pour la réduction des risques liées aux activités opérationnelle dans des environnements incertains et potentiellement dangereux. Pour cela, nous avons utilisé des outils de recherche et d'analyse de l'information tels que Google, Google Scholar, Google Patent, Mathéo Web et Matheo Patent

Patents used by NPE as an Open Information System in Web 2.0 - Two mini case studies

The Information Systems around patents are complex, their study coupled with a creative vision of "out of the box", overcomes the strict basic functions of the patent. We have, on several occasions, guiding research around the patent solely-based on information, since the writing of new patents ; invalidation of existing patents, the creation of value-added information and their links to other Information Systems. The traditional R&D based on heavy investments is one type of technology transfer. But, patent information is also, another powerful tool of technology transfer, innovation and creativity. Indeed, conduct research on the patent, from an academic viewpoint, although not always focusing only on financial revenue, can be considered as a form of "Non Practicing Entities" (NPE) activity, called rightly or wrongly "Patent Trolls". We'll see why the term "patent troll" for this activity is controversial and inappropriate. The research we will describe in this paper falls within this context. We show two case studies of efficient use of patent information in Emerging countries, the first concern the pharmaceutical industry in Brazil and the second, the oil industry in Algeria.Comment: 10 pages, 3 figure

Towards active seo (search engine optimization) 2.0

In the age of writable web, new skills and new practices are appearing. In an environment that allows everyone to communicate information globally, internet referencing (or SEO) is a strategic discipline that aims to generate visibility, internet traffic and a maximum exploitation of sites publications. Often misperceived as a fraud, SEO has evolved to be a facilitating tool for anyone who wishes to reference their website with search engines. In this article we show that it is possible to achieve the first rank in search results of keywords that are very competitive. We show methods that are quick, sustainable and legal; while applying the principles of active SEO 2.0. This article also clarifies some working functions of search engines, some advanced referencing techniques (that are completely ethical and legal) and we lay the foundations for an in depth reflection on the qualities and advantages of these techniques

Nouvelle approche classificatoire appliquée au web, Une validation expérimentale : représentation des sciences de l'information et de la communication sur le web

Le Web est un " é-cosystème " [5] documentaire composé de pages web en interaction. Les moteurs de recherche majeurs restituent, suite à la requête d'un internaute, une information organisée sous forme d'une liste de pages disjointes de laquelle il est difficile de dégager une vision d'ensemble. Différentes familles d'outils ont été créés pour répondre à ce problème : les outils de classification en font partie. Après un état de l'art des outils de classification automatique de corpus web, cette communication présente une méthode de classification originale qui fait ensuite l'objet d'une validation expérimentale

Audit d'un serveur Internet et approche réseau

National audienceUn certain nombre de logiciels, connus sous le nom d'analyseurs de .Log proposent un ensemble d'indicateurs statistiques d'usage d'un site web. Cette étude a pour objectif de renouveler l'approche traditionnelle des analyseurs de .Log en utilisant l'analyse en terme de réseau. Cette nouvelle démarche est présentée en s'appuyant sur l'exemple de l'audit du serveur du CRRM réalisé en Décembre 1996 à partir de 2869 connexions. Dans un premier temps, nous positionnerons la méthode réseau par rapport aux méthodes existantes. Dans un second temps, nous développerons un bref aperçu de la richesse des analyses qui peuvent être conduites par cette méthode

INTELLECTUAL PROPERTY AND PATENT PROSPECTING AS A BASIS FOR KNOWLEDGE AND INNOVATION – A STUDY ON MOBILE INFORMATION TECHNOLOGIES AND VIRTUAL PROCESSES OF COMMUNICATION AND MANAGEMENT

Information and knowledge are essential drivers of innovations, technological development, and transformations that foster organizations’ competitiveness and constantly change the way people communicate, interact, and work. To hold information and knowledge means the possibility of expanding capacities and ensuring access to opportunities that may bring competitive advantage and economic growth. Considering these assumptions, the purpose of this study was to demonstrate how inventive actions can be collected and correlated as a source of information and knowledge for a given subject. In order to do so, we established as research elements the following topics: mobile information technologies, mobile communication, and management, and we looked for them, in a correlated way, in patent databases. This is a descriptive qualitative study, with secondary data collection in patent bases such as the websites Espacenet.com, Wipo.com and Patent2Net, which provide information on patents’ registrations. We used the Gephi software for analysis and visualization of network structures. Through the use of specific filters,  considering the three topics together, the results showed 213 patents filed in the period 1988–2015, and a concentration of records between 2012 and 2013, when 32% of them were registered. In addition, China was responsible for 40% of patent applications, followed by South Korea, with 24%, and the United States and Japan, both with nearly 11% of the total

Treating bibliometric indicators with caution: their dependence on the source database

International audienceNowadays, with computer-supported analysis of databases, constructing bibliometric or scientometric indicators may be considered easy. The problem is more to verify the accuracy of the global analysis, including the sampling of data. The global coherence of an analysis depends on the adequacy of all the steps. Using on-line databases, an experiment was designed to demonstrate this. Keeping the same protocol for data collection, the same indicators are used over the various samples . The results from three separate databases are profoundly different.Aujourd'hui, avec l'analyse automatique des bases de données, la construction d'indicateurs bibliométriques ou scientométriques est facilitée. Le problème est plus de vérifier l'exactitude de l'analyse globale, y compris l'échantillonnage des données. La cohérence globale de l'analyse dépend de la pertinence de tous les maillons de la chaîne. En utilisant des bases de données en ligne, une expérience a été conduite : les mêmes indicateurs ont été utilisés sur différents échantillons. Les résultats obtenus sont profondément différentes

Traitement de l'information : analyse de données classiques versus analyse de réseau. Un cas d'application : la bibliométrie

National audienceL’analyse en terme de réseau a fait l’objet d’un certain nombre de recherches, dans le domaine des sciences humaines et sociales. Les principaux résultats sont présentés dans l’ouvrage de Wasserman (1994).L'objet de ce travail est de porter à la connaissance de la communauté académique une pratique originale de traitement de l'information qui utilise un graphe appelé réseau pour représenter une information complexe de façon synthétique. Cette technique est d'abord positionnée par rapport aux analyses de données classiques et fait ensuite l'objet d'une application dans le cas particulier du traitement des données bibliométriques