3 research outputs found

    Development and Implementation of an Administrative Internship Program

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    This article describes the development and implementation of a pilot program to prepare teachers seeking New York State certification as School District Administrators, by assigning them as administrative interns to a school district. The district superintendent of a large urban school district and the college program director partnered to design a pilot experiential course to take the place of an existing internship course for eight candidates. The dual purpose was to provide an authentic learning experience for the candidates, and to provide actionable information for the superintendent for improvement of the district instructional program. The candidates reviewed the New York State District Report Card to identify areas of academic concern, conducted research, and interviewed district personnel to make suggestions and recommendations for academic improvement. Findings and recommendations were presented to the superintendent and his administrative staff to inform district improvement efforts, and for improvement of the existing course. Recommendations are included

    Development and Implementation of An Administrative Internship Program

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    This article describes the development and implementation of a pilot program to prepare teachers seeking New York state certification as school district administrators, by assigning them as administrative interns to a school district. The superintendent of a large urban school district and the director of a college program to prepare school district administrators partnered to design a pilot experiential course in which candidates for a master’s degree and state certificate would have an opportunity to develop skills and learn by experiencing situations that support new learning (Kolb, 1984), to take the place of an existing internship course for eight candidates. The dual purpose was to provide an authentic learning experience for the candidates and to provide actionable information for the superintendent for improvement of the district instructional program. To identify areas of academic concern, the candidates reviewed the New York State District Report Card1, conducted research, and interviewed district personnel in order to be able tomake actionable suggestions and recommendations to the superintendent that might result in academic improvement. Findings and recommendations to inform district improvement efforts and for improvement of the existing course were presented to the superintendent and his administrative staff. Recommendations are included

    Análisis del impacto publicitario en la decisión de compra en empresas del sector comercial

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    The impact that advertising has today has a significance as they receive around 3,000 to 5,000 advertising impacts, daily, the marketing strategies offered, allow us to determine the following characteristics, why, what, how, where, when who should get these messages. The innumerable advertising fights are fought in the heart, to create a current of sympathy, a lasting bond with the public; this is the purpose of the advertisements and of all the publicity that is appreciated. In other words, it is evident, the purpose of business communication, as it is to move to action, to create emotional links between the brand and its public that foster a lasting relationship. The objective of this research is to determine the scope of the advertising impact, in the purchase decision in commercial companies, at present, understanding the variables of the study, for this reason it allows the user from the consideration of a need until the purchase of a product or service, on the other hand advertising as part of a marketing program to increase sales of products or services. The methodology of this research was field, which allowed to obtain optimal results for the development of the study, as well as the techniques to be used was to survey, was directed to the commercial companies surrounding the province of Tungurahua, being able to evaluate the impact that generates its publicity, in the decision of the purchase for the consumers, as a result a true reach was achieved, on those commercial companies whose main strategy is the marketing of digital advertising. Additionally, it can be concluded that through this research we can visualize what the needs and desires of consumers are, on the other hand, analyze the advertising in commercial companies and know what impact it reaches their clients and in this way see if it benefits them for the sale of your product or service.O impacto que a publicidade tem hoje tem um significado já que cerca de 3.000 a 5.000 impactos de publicidade, estratégias diárias que o marketing de propostas recebidas, para a determinação das seguintes características, por isso, o quê, como, onde, quando e quem deve receber essas mensagens. Publicidade inúmeras lutas travadas no coração, criando uma onda de simpatia, um vínculo duradouro com o público, este é o propósito de anúncios e publicidade tudo apreciado. Em outras palavras, é evidente, o objetivo da comunicação empresarial, como é agir, criar laços emocionais entre a marca e seu público que promovem um relacionamento duradouro. O objetivo deste escopo pesquisa tem o impacto da publicidade nas decisões de compra em empresas comerciais, no momento, o que significa que as variáveis do estudo, portanto, permite que o usuário da conta de uma necessidade de comprar é determinado um produto ou serviço, por outro lado, publicidade como parte de um programa de marketing para aumentar as vendas de produtos ou serviços. A metodologia desta pesquisa foi de campo, o que permitiu que os resultados ideais para o desenvolvimento de estudos e técnicas para usar foi vistoriado, visava vizinhos empresas comerciais para a província de Tungurahua, sendo capaz de avaliar o impacto Gera sua publicidade, na decisão da compra para os consumidores, como resultado de um verdadeiro alcance alcançado, nas empresas comerciais cuja principal estratégia é a comercialização da publicidade digital. Além disso pode-se concluir que, através desta pesquisa, podemos ver quais são as necessidades e desejos dos consumidores, por outro lado analisar as empresas de publicidade de negócios e saber qual o impacto que atinge seus clientes e, assim, ver se ele beneficia-los para vender seu produto ou serviço.El impacto que la publicidad tiene hoy en día tiene una significancia ya que se reciben alrededor de 3.000 a 5.000 impactos publicitarios, diariamente, las estrategias que el marketing ofrece, permiten determinar las siguientes características, por qué, qué, cómo, dónde, cuándo y a quién deben llegar estos mensajes. Las innumerables luchas publicitarias se libran en el corazón, para crear una corriente de simpatía, un vínculo duradero con los públicos, esta es la finalidad de los anuncios y de toda publicidad que se aprecia. En otras palabras, es evidente, el fin que tiene la comunicación empresarial, como lo es mover a la acción, crear vínculos emocionales entre la marca y sus públicos que propicien una relación duradera. El objetivo de esta investigación se determina el alcance que tiene el impacto publicitario, en la decisión de compra en empresas comerciales, en la actualidad, entendiéndose las variables del estudio, por esta razón permite al usuario desde la consideración de una necesidad hasta la compra de un producto o servicio, por otra parte, la publicidad como parte de un programa de marketing para aumentar las ventas de los productos o servicios. La metodología de esta investigación, fue de campo, lo cual permitió obtener óptimos resultados para el desarrollo del estudio, así como las técnicas a usar fue de encuestar, estuvo dirigida a las empresas comerciales aledañas a la provincia de Tungurahua, pudiendo evaluar el impacto que genera su publicidad, en la decisión de la compra para los consumidores, como resultado se logró un alcance verídico, sobre aquellas empresas comerciales que tienen como estrategia principal el marketing de la publicidad digital. Adicionalmente se puede concluir que por medio de esta investigación podemos visualizar cuales son las necesidades y deseos de los consumidores por otra parte analizar la publicidad en empresas comerciales y saber qué impacto llega a sus clientes y de esa manera ver si les beneficia para la venta de su producto o servicio
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