2 research outputs found
El segmento ecohedónico social de la isla Santay de Ecuador (Humedal 1041 Ramsar) y su disponibilidad a pagar (DAP) para su conservación
The island of Santay, located in front of the city of Guayaquil, Ecuador, is a RAMSAR wetland of international relevance, in which the number of visitors has decreased due to its lack of maintenance. The objectives of this work are to find the willingness to pay (WTP) by visitors to this wetland and to evaluate the possibility of entertaining activities for ecohedonic families. For this, it is necessary to analyze the profile of the current visitor who arrives at the island of Santay and identify the variables that condition the WTP of the visitor with a predilection for these tourism destinations, but with better conservation. The research method has a positivist approach (quantitative), descriptive and bibliographic method. Data collection used the document analysis technique and checklists.
The profile of the current visitor and the variables that determine the WTP are analyzed. The echohedonic segment is the most representative. However, 49% are not willing to pay for the little varied offer and its price. Likewise, the case studies of segmentation and motivations in ecotourism are analyzed by reviewing the scientific literature. The results are the basis for tourism actors considering joining the eco-hedonic-social segment with travel packages.La isla Santay, ubicada frente a la ciudad de Guayaquil, Ecuador, es un humedal de relevancia internacional RAMSAR, en la que ha disminuido el número de visitantes debido a su falta de mantenimiento. Son objetivos, del presente trabajo, encontrar la disponibilidad a pagar (DAP) por parte de los visitantes a este humedal y evaluar la posibilidad de realizar actividades de entretenimiento para familias ecohedónicas. Para ello, es necesario analizar el perfil del visitante actual que llega a la isla Santay e identificar las variables que condicionan la DAP del visitante con predilección por estos destinos turísticos, pero con mejor conservación. El método de investigación tiene enfoque positivista (cuantitativo), método descriptivo y bibliográfico. La recolección de datos usó la técnica de análisis de documentos y listas de cotejo.
Se analiza el perfil del visitante actual a la isla Santay y las variables que condicionan la DAP. El segmento ecohedónico es el más representativo. Sin embargo, 49% no está dispuesto a pagar por la oferta poco variada y su precio. Asimismo, se analiza los casos de estudios de segmentación y motivaciones en ecoturismo mediante la revisión de literatura científica. Los resultados son la base para los actores del turismo que consideran unir el segmento eco-hedónico-social con los paquetes de viajes
Assessment of the water cleaning service that circulates through the mangroves of the Santay-Ecuador island
This article takes as a framework the Santay island located in front of the city of Guayaquil-Ecuador. The same that represents for the city a wetland of international relevance RAMSAR and that due to lack of maintenance has lost over time the recognition of its importance, evidenced in the number of visits.
The objective is to find the value of the service that Santay Island provides, in the topic of water cleaning and in this way optimize this national and international recreation site.
The methodology is based on bibliographic information, with a positivist approach. The identification of the variables was obtained through conclusive descriptive research, using quantitative and qualitative research tools.
The results indicate a valuation of the island, for the existence and cleaning of water, for 18 millones.
La recolección de datos de aproximadamente 20 referencias bibliográficas sirven para la valoración del sitio por parte de los encargados de conservar el sitio, tanto públicos como privados.