Holistiska konkurentspējīgas stratēģiskās vadības modeļa izveidošana

Šajā disertācijā Qeis Kamran ir izmantojis stratēģijas modeļus, jo konkurētspējīgas stratēģijas pasaule ir sarežģīta. To modeļu ierobežojumi, pamatojoties uz kuriem veidotas organizāciju stratēģijas, ir iemesls kompāniju neveiksmēm - Long-Term Capital Management, Lehmann’s Brothers, Nokia, Motorola, Volkswagen tiesas prāva ASV, Toshiba Corporations,Samsung. Krīzes ir iznīcinājušas uzņēmumus un nozares un Maikla Portera The Monitor Group pieteikt bankrota procedūrai Konkurences stratēģijas jomā, ko izstrādājis Porters, promocijas darbā ir Piecu spēku modeļa analīze. Pamatojoties uz Sešu spēku modeli ar lielu empīrisko izlasi ieteikts modelis, kas atbilst mūsdienu vajadzībām. Ir nepieciešams pārliecināties, vai Čandlera tēze Struktūra ir atkarīga no stratēģijas, atbilst precīzam pasaules skatījumam. Lai izveidotu vispārējus jomas modeļus, ir jāpārbauda Čandlera atbilstošā stratēģiskās domas dimensija – autors ir izstrādājis atbilstošāku sešu spēku modeli. Atslēgvārdi: stratēģija, konkurence, dzīvotspēja, piecu spēku modelis, struktūra, kibernētika, holisms un sarežģītībaThe dissertation by Qeis Kamran has unified strategy models as the world of management has become too complex to be dealt with by the application of contemporary models and current scientific worldviews. Thus, this is illustrated by the cases of Long-Term Capital Management, Lehmann Brothers, Nokia, Motorola, the Volkswagen Case in US, Toshiba, Samsung and even Michael Porter’s as the doyen of strategy’s co-founded consultancy firm The Monitor Group to apply for bankruptcy. The dissertation analysis the Five Forces Model as one of the major contributions to Competitive Strategy by Porter. Based on the development of the Sixth Force Model and validation by empirical studies, it is also examined, if Chandler’s thesis Structure follows strategy is still valid. A new model of competitive strategy has been developed to cope with the challenges that today’s turbulence and complexity requires - Six Forces Model. Keywords: Strategy, Five Forces Model, Structure, Holism, and Complexit

Creating Value for Sustainability by Transforming the Food Well-being Paradigm—Alternative New Food Product Development

Due to supply chain disruptions and sourcing uncertainties, multinational and large food manufacturers, retailers and suppliers are investing in New Food Product Development (NFPD) to add value and differentiate themselves from homogeneous food markets. However, for start-up food companies, especially in the NFPD field and within marketing research, this is difficult to do. This article’s aim is to analyse a microalgae milk pioneer and proteinalternative food technology company, its emerging NFPD, and its focused values, highlighting the differences with prior evolutions. A design science methodology and case study are applied. The findings show that technologydriven NFPD, with an integrative process, is promising. Moreover, a diversified and plant-based NFPD is encouraged as it creates sustainability values for consumer well-being by enhancing food technology and business performance. This study contributes to the NFPD literature and marketing research by improving current understandings of how to implement sustainability through technological breakthroughs and innovation in the NFPD process. In addition, it makes a methodological contribution by means of demonstrating how design science can help researchers think outside the box and create practical research to provide valuable solutions. Finally, this is the first study to use design science guidelines to create the NFPD value chain framework.</p

Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing

Kamran, Q., Topp, S., & Henseler, J. (2021). Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing. Cogent Business and Management, 8(1), 1-23. [1901643]. https://doi.org/10.1080/23311975.2021.1901643Contemporary socio-technological shifts within global societies indicate that the preferences and values of a converging, well-informed and digitally connected society have shifted towards a movement based on sustainability and healthy and environmentally friendly common values. The effect of artificial intelligence has changed the nature of marketing and communication between firms and markets. Food marketers need to adjust to this new situation and integrate proven interdisciplinary theoretical frameworks, as these approaches can be aligned to address this situation. Due to the limitations of traditional-marketing-theory, the field has not captured this gap by addressing emerging trends effectively. We address these new developments by introducing the design of the Weltanschauung model, which is based on marketing within the dimensions of designing a firm-consumer-relationship based on cocreation and coevolution in the design and meaning search spaces. We apply a model-based-management methodology by aligning the nature of rigorous theory building and relevant practice via the design science research.publishersversionpublishe

Exploring the Darkverse:A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse

The Metaverse has the potential to form the next pervasive computing archetype that can transform many aspects of work and life at a societal level. Despite the many forecasted benefits from the metaverse, its negative outcomes have remained relatively unexplored with the majority of views grounded on logical thoughts derived from prior data points linked with similar technologies, somewhat lacking academic and expert perspective. This study responds to the dark side perspectives through informed and multifaceted narratives provided by invited leading academics and experts from diverse disciplinary backgrounds. The metaverse dark side perspectives covered include: technological and consumer vulnerability, privacy, and diminished reality, human–computer interface, identity theft, invasive advertising, misinformation, propaganda, phishing, financial crimes, terrorist activities, abuse, pornography, social inclusion, mental health, sexual harassment and metaverse-triggered unintended consequences. The paper concludes with a synthesis of common themes, formulating propositions, and presenting implications for practice and policy.</p