Snss & Pr Professionals: A Case Study of Facebook Pr Groups as a Tool for Building Media Rapport

The research study examined the rising adoption of the new style of media relations through Facebook PR groups by collecting data from 112 practising PR professionals across cadres in Bangalore city via survey and interviewed face-to-face 10 of those PR professionals personally. The findings of the study revealed majority of the PR professionals used Facebook PR groups to get journalist’s contact information, to get information on journalists swapping jobs, networking with journalists, procuring media coverage opportunities, career opportunities and to share new story angles. Media movements was the most popularly used Facebook PR group. The study also found, in future, media relations through Facebook PR groups may be replaced by Twitter or WhatsApp

4-Bromomethyl-6-tert-butyl-2H-chromen-2-one

In the crystal structure of the title compound, C14H15BrO2, weak C - H...O interactions link the molecules into zigzag chains extending along the c-axis direction. These chains are further assembled into (100) layers via Ï-Ï stacking interactions between inversion-related chromenone fragments interplanar distance = 3.376 (2) Ã

Crystal structure of 10-[(3-oxo-3H-benzo[f]chromen-1-yl)methyl]-2-trifluoromethyl-9a,10-dihydrobenz[4,5]imidazo[1,2-a]pyrimidin-4(5aH)-one

Crystal structure of 10-[(3-oxo-3H-benzo[f]chromen-1-yl)methyl]-2-trifluoromethyl-9a,10-dihydrobenz[4,5]imidazo[1,2-a]pyrimidin-4(5aH)-on

FT-IR and Raman vibrational analysis, B3LYP and M06-2X simulations of 4-bromomethyl-6-tert-butyl-2H-chromen-2-one

In this study, the experimental and theoretical vibrational frequencies of a newly synthesized bacteriostatic and anti-tumor molecule namely, 4-bromomethyl-6-tert-butyl-2H-chromen-2-one have been investigated. The experimental FT-IR (4000-400 cm- 1) and Raman spectra (4000-100 cm- 1) of the compound in solid phase have been recorded. The theoretical vibrational frequencies and optimized geometric parameters have been calculated using density functional theory (DFT/B3LYP: Becke, 3-parameter, Lee-Yang-Parr and DFT/M06-2X: highly parametrized, empirical exchange correlation function) with 6-311++G(d, p) basis set by Gaussian 03 software, for the first time. The assignments of the vibrational frequencies have been done by potential energy distribution (PED) analysis using VEDA 4 software. The theoretical optimized geometric parameters and vibrational frequencies have been found to be in good agreement with the corresponding experimental data and results in the literature. In addition, the highest occupied molecular orbital (HOMO) energy, the lowest unoccupied molecular orbital (LUMO) energy and the other related molecular energy values of the compound have been investigated using the same theoretical calculations. © 2014 Elsevier B.V. All rights reserved

Comparative Studies on Antimicrobial and Antifungal Efficacy from Bixa Orellana L., Lantana Camara L., Stachytarpheta Jamaicensis (l.)vahl., Hyptis Suaveolens (l.) Poit.with Triclosan

The aim of the present study was to assess the Antimicrobial and Antifungal activities of the Phenolic leaf extracts of Bixa orellana L., Lantana camara L and Stachytarpheta jamaicensis (L.) Vahl. Hyptis suaveolens (L.) Piot. and the Triclosan, a chlorinated aromatic compound with antibacterial and antifungal properties used in common house hold and personal care products and to compare household and personal care products and to compare their effectiveness against 4 bacterial strains - 2 Gram Positive strains – Staphylococcus aurens and Bacillus substitis and 2 Gram negative strains – Escherischia coli and Pseudomonas fluorescens and 3 Fungi- Aspergillus niger, Aspergillus flavus and Mucor Sp., by Agar well diffusion Assay. The phenolic extracts of all the 4 plants showed Maximum (80-100%), Relative inhibition against Pseudomonas fluorescence, Moderate inhibition (30-70%) against Staphylococcus aurens and Bacillus substilis and least inhibition (30-47%) against Escherischia coli, while, the Antifungal efficacy of all the 4 Phenolic plant extracts were observed to be effective at the concentration ranging from 70-300 µg. The plant phenolic extracts for Antimicrobial and Antifungal properties were compared with Standard Triclosan, a chlorinated compound. Our studies showed that the phenolic components of plant origin for antibacterial activity were equivalent to Triclosan with the same concentration, while for antifungal activity slightly higher concentrations could be a better alternative and hence there could be a substitution for Triclosan by Plant Phenolic Extracts used in house hold and personal care products, in future days to come

Molecular docking studies of benzimidazopyrimidine and coumarin substituted benzimidazopyrimidine derivatives: As potential human Aurora A kinase inhibitors.

Protein kinases are important drug targets in human cancers, inflammation and metabolic diseases. Docking studies was performed for all the benzimidazopyrimidine and coumarin substituted benzimidazopyridimine derivatives with human Aurora A kinase target (3FDN) employing flexible ligand docking approach by using AutoDock 4.2. All the compounds were found to have minimum binding energy ranging from -6.26 to -9.29 kJ/mol. Among the molecules tested for docking study, 10-(6-Bromo-2-oxo- 2H-chromen-4-ylmethyl)-2-isopropyl-10H-benzo[4,5]imidazo[1,2-a]pyrimidin-4-one (2k) showed minimum binding energy (-9.29 kJ/mol) with ligand efficiency of -0.31. All the ligands were docked deeply within the binding pocket region of 3FDN showing hydrogen bonds with Ala 213 and Asn 261. The docking study results showed that these derivatives are excellent inhibitor of human Aurora A kinase target; and also all these docked compounds have good inhibition constant, vdW + Hbond + desolv energy with best RMSD value

2-Trifluoromethyl-10H-benzo4,5imidazo1,2-apyrimidin-4-one

In the molecule of the title compound, C11H6F3N3O, the three fused rings of the benzo4,5imidazo1,2-apyrimidine unit are essentially coplanar, the maximum deviation from the mean plane being 0.096 (2) à . In the crystal, N - Hâ¯O hydrogen bonds link the molecules into chains running along the b-axis direction

Microwave assisted synthesis of dihydrobenzo4,5imidazo1,2-apyrimidin-4- ones; Synthesis, in vitro antimicrobial and anticancer activities of novel coumarin substituted dihydrobenzo4,5imidazo1,2-apyrimidin-4-ones

The present article describes the synthesis of dihydrobenzo4,5imidazo1, 2-apyrimidin-4-one (2a-h) under microwave irradiation. The product was obtained in excellent yield (74-94%) in a shorter reaction time (2 min). These molecules (2a, b) further reacted with various substituted 4-bromomethylcoumarins (3a-f) to yield a new series of coumarin substituted dihydrobenzo4,5imidazo1,2-a pyrimidin-4-ones (4a-h). The structure of all the synthesized compounds were confirmed by spectral studies and screened for their in vitro antibacterial activity against three Gram-positive bacteria viz., Staphylococcus aureus, Enterococcus faecalis, Streptococcus mutans and three Gram-negative bacteria viz., Escherichia coli, Klebsiella pneumonia, Pseudomonas aeruginosa and antifungal activity against Candida albicans, Aspergillus niger, Aspergillus fumigatus, Aspergillus flavus, Fusarium oxysporum, Penicilliumchrysogenum and anticancer activity against Dalton's Ascitic Lymphoma (DAL) cell line. In general, all the compounds possessed better antifungal properties than antibacterial properties. The coumarin substituted dihydrobenzo4,5imidazo1,2- apyrimidin-4-one (4g) (R = i-Pr, R1 = 6-Cl) was found to be the most potent cytotoxic compound (88%) against Dalton's Ascitic Lymphoma cell line at the concentration of 100 μg/mL. © 2013 Elsevier Masson SAS. All rights reserved

Vibrational spectroscopy investigation using M06-2X and B3LYP methods analysis on the structure of 2-Trifluoromethyl-10H-benzo[4,5]-imidazo[1,2-a]pyrimidin-4-one

In this study, the experimental and theoretical vibrational frequencies of a newly synthesized bioactive agent namely, 2-Trifluoromethyl-10H-benzo[4,5]-imidazo[1,2-a]pyrimidin-4-one (TIP) have been investigated. The experimental FT-IR (4000-400 cm(-1)) and Laser-Raman spectra (4000-100 cm(-1)) of the molecule in solid phase have been recorded. The theoretical vibrational frequencies and the optimized geometric parameters (bond lengths and bond angles) have been calculated using density functional theory (DFT/B3LYP: Becke, 3-parameter, Lee-Yang-Parr) and M06-2X (the highly parametrized, empirical exchange correlation function) quantum chemical methods with 6-311++G(d,p) basis set by Gaussian 09W software, for the first time. The assignments of the vibrational frequencies have been done by potential energy distribution (PED) analysis using VEDA 4 software. The theoretical optimized geometric parameters and vibrational frequencies have been found to be in good agreement with the corresponding experimental data and results in the literature. In addition, the highest occupied molecular orbital (HOMO) energy, the lowest unoccupied molecular orbital (LUMO) energy and the other related molecular energy values of the compound have been investigated using the same theoretical calculations. (C) 2014 Elsevier B.V. All rights reserved