The research study examined the rising adoption of the new style of media relations through Facebook PR groups by collecting data from 112 practising PR professionals across cadres in Bangalore city via survey and interviewed face-to-face 10 of those PR professionals personally. The findings of the study revealed majority of the PR professionals used Facebook PR groups to get journalist’s contact information, to get information on journalists swapping jobs, networking with journalists, procuring media coverage opportunities, career opportunities and to share new story angles. Media movements was the most popularly used Facebook PR group. The study also found, in future, media relations through Facebook PR groups may be replaced by Twitter or WhatsApp
