Perbandingan Pengaruh Retailing Mix Terhadap Kepuasan Konsumen Dalam Berbelanja Di Minimarket Dan Toko

Minimarkets and shops sell items of daily needs; customers buy these items alot. Retailers have to decide retailing mix regularly. If retailing mix is not appliedcustomers find it unsatisfactory and buy necessary items somewhere else. Theobjectives of this research were to identify the influence of location, services, products,prices, atmosphere, employees, and promotion of (1) minimarkets on consumers’satisfaction, (2) of shops on their customers’ satisfaction, and their differences,simultaneously or partially.One hundred and sixty respondents for this research answered thequestionnaires. The sample was selected by purposive sampling. The data was analyzedusing Chow Test and Multiple Linier Regression with the help of SPSS for WindowsProgram.The research results show that (1) retailing mix had significant and positiveinfluence on the customers’ satisfaction at the minimarkets, but partially not all subvariablesplayed the roles. The sub-variables of retailing mix which significantly andpositively influenced and such satisfaction were services, atmosphere and employees,(2) retailing mix had significant and positive influence on the customers’ satisfaction atthe shops, but partially not all sub-variables played the roles. The sub-variables ofretailing mix which significantly and positively influenced such satisfaction werelocation, employees, and promotion, and (3) there was not a significant difference in theinfluence of location, services, products, prices, atmosphere, employees, and promotionon the customers’ satisfaction of the minimarkets and the shops.Key words: retailing mix, customers’ satisfaction, minimarket, and store

PENGARUH TINGKAT PELAYANAN, CITRA KAMPUS, DAN KEPUASAN TERHADAP MOTIVASI MAHASISWA: STUDI KASUS MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA

Tujuan Penelitian: memahami pengaruh kualitas layanan, motivasi mahasiswa dan citra merek terhadap kepuasan mahasiswaDesain/Metodologi Penelitian : Teknik yang digunakan dalam penelitian ini yaitu pengujian hipotesis dengan menggunakan teknik model persamaan struktural.Temuan: Kualitas pelayanan tidak berpengaruh terhadap kepuasan mahasiswa, kualitas pelayanan tidak berpengaruh terhadap motivasi mahasiswa, Citra merk berpengaruh terhadap kepuasan mahasiswa, Citra merk berpengaruh terhadap motivasi mahasiswa, Kepuasan tidak berpengaruh terhadap motivasi mahasiswa, Citra merk memiliki pengaruh yang kuat secara langsung terhadap motivasi mahasiswa dibandingkan dengan pengaruh tidak langsung melalui variable kepuasan.Keterbatasan : penelitian ini berfokus pada penilaian kualitas pelayanan, citra merek, kepuasan dan motivasi dalam satu universitas.Originality/Value : artikel ini meneliti pengaruh tingkat pelayanan, citra  merek dan kepuasan terhadap motivasi. Keyword. tingkat pelayanan, citra  merek , kepuasan, motivasi.

Efficiency Measurement in The Indonesian Commercial Banks By Using Data Envelopment Analysis

Penelitian ini bertujuan untuk menganalisis tingkat efisiensi pada bank-bank umum di Indonesia dengan menggunakan sampel sebanyak 15 bank umum. Analisis efisiensi menggunakan Data Envelopment Analysis (DEA) berbasis Linear Programming (LP).Berdasarkan  lima peringkat bank paling efisien, menunjukkan urutan bank paling efisien adalah Bank Central Asia (bank devisa), Citibank (bank asing), Bank Chinatrust Indonesia (bank usaha patungan), Bank Negara Indonesia (bank publik), dan UFJ (bank asing) selama periode 2004-2008.Kata Kunci: Efficiency, Commercial Banks, Data Envelopment Analysi

Pengaruh Social Context Mobile Marketing dan Brand Equity terhadap Motivasi Perjalanan Wisatawan

In the era of digital information, many visitors get information on social media channels. The travelers or bloggers write their experiences in various places of their tours of the blog page or social media. Generally, this media would be a source of information about people that are interested traveling at any place. Tourist attractions place that has a lot of reviews of social media or web would increase it’s brand equity. A good brand equity would increase travelers' travelled motivation.Firstly, this study aims to identify and understand socomo marketing effects on Travel Motivation. Secondly, to identify and understand Brand Equity effects on Travel Motivation. The last, to identify and understand how brand equity acts as a moderating variable. This study using sampling with Slovin method. The required number of samples is four hundreds that had visited the marine tourism Palembang, Bedegung Waterfall Tourism, Gunung Dempo and Goa Putri.Sample selection using purposive sampling. We got data onto interview and questioners with seven scale likert. The technique used in this study is hypothesis testing using structural equation modeling technique. Firstly, SoCoMo Marketing has not an influence on travel motivation. The role of social media, reviews for attractions in a web and online map accuracy in pointing out places of tourist sites can increase a person's desire to visit it. Secondly, brand equity affects a person to visit a tourist place, the more famous tourist place name would make people feel confident to visit the place. Third, SoCoMo Marketing affects Brand Equity, the more good image and review information would increase the brand equity of tourist attractions thus would enhance tourist travelling.Di era informasi digital, banyak pengunjung tempat wisata mendapatkan informasi di media sosial. Para wisatawan atau blogger menulis pengalaman mereka di berbagai tempat perjalanan mereka di halaman blog atau media sosial. Adapun penelitian ini bertujuan: pertama, mengidentifikasi dan memahami efek pemasaran sosial terhadap motivasi perjalanan. Kedua, mengidentifikasi dan memahami efek ekuitas merek pada motivasi perjalanan. Yang terakhir, mengidentifikasi dan memahami bagaimana ekuitas merek bertindak sebagai variabel moderasi. Penelitian ini menggunakan SEM. Hasil penelitian ini: Pemasaran SoCoMo tidak mempengaruhi motivasi perjalanan. Kedua, ekuitas merek mempengaruhi seseorang untuk mengunjungi tempat wisata, nama tempat wisata yang lebih terkenal akan membuat orang merasa percaya diri untuk mengunjungi tempat tersebut. Ketiga, Pemasaran SoCoMo mempengaruhi ekuitas merek, semakin baik citra dan informasi ulasan akan meningkatkan ekuitas merek tempat wisata sehingga akan meningkatkan perjalanan wisata

Peningkatan Kepuasan Pengguna Pada Aplikasi Agen Travel Online Melalui Fitur dan Gamifikasi

Tujuan penelitian – Teknologi masa kini membantu bisnis travel dalam menjalankan usahanya memuaskan pengguna, melalui strategi gamifikasi dan fitur produk. Gamifikasi merupakan strategi untuk menarik pengguna berupa hadiah, poin, level, cerita atau tantangan. Teknik pemasaran gamifikasi juga menjadi data survey bagi perusahaan. sedangkan strategi fitur produk dapat meningkatkan profit bisnis. Tujuan penelitian ini untuk mengetahui pengaruh gamifikasi pada keputusan pengguna dan variabel mana dari fitur produk yang paling berpengaruh terhadap kepuasan pengguna Desain/Metodologi/Pendekatan – Penelitian ini menggunakan metode kuantitatif melakukan interview dan angket sebagai metode pengumpulan data terhadap masyarakat umum kota Palembang, yang menggunakan aplikasi traveloka dan tiket.com. Temuan – Hasil penelitian ini menyatakan adanya pengaruh signifikan antara variabel gamifikasi secara bersama pada kepuasan pengguna. secara parsial hadiah paling berpengaruh terhadap kepuasan pengguna. Hasil uji F ada pengaruh yang signifikan antara variabel fitur produk dalam penggunaan bersama pada kepuasan pengguna. Variabel dengan pengaruh paling besar terhadap kepuasan pengguna adalah kemudahan dalam penggunaan aplikasi. Keterbatasan penelitian – penelitian ini hanya terbatas pada satu wilayah Originality/value – penelitian ini berfokus pada kepuasan pengguna yang menyukai gamifikasi (permainan mendapatkan point dan reward) serta kegunaan fitur. Keywords : Gamifikasi, Fitur Produk, Kepuasan Pengguna

Peningkatan Produktivitas Usaha Tani melalui Kewirausahaan Masyarakat di Desa Tanjung Raya Kecamatan Sukamerindu, Kabupaten Lahat

Kecamatan Sukamerindu terdapat di Kabupaten Lahat merupakan daerah penghasil tanaman sayuran dan buahan dan beberapa tanaman buah dan sayur. Namun masyarakat desa belum dapat mengolah secara hasil tanaman menjadi suatu produk yang bernilai lebih, mereka umumnya langsung memasarkan hasil tanaman mereka secara baku. Adapun tujuan dari dilakukannya kegiatan ini adalah sebagai berikut: 1) memberikan pengetahuan dan wasasan tentang konsep kewirausahawan, 2) memberikan pengetahuan dan wawasan tentang analsisi diri menjadi wirausahawan, 3) meningkatkan wawasan mahasiswa dan dosen melalui salah satu fungsi tridarma perguruan tinggi yaitu pengabdian pada masayarakat. Metode yang digunakan metode penyuluhan. Hasil dari kegiatan penyuluhan ini adalah masyarakat mengemas tanaman mereka secara lebih professional, memasarkan secara jejaring social, dan mengolah bahan baku menjadi makanan kemas siap makan

PANDUAN DAN BIMBINGAN PENYUSUNAN RENCANA BISNIS BAGI UMKM DESA KERINJING

Wabah Covid 19 telah membawa dampak terpuruknya sektor-sektor  usaha. Gelombang PHK terutama dalam bisnis skala besar menimbulkan banyak pencari kerja baru ditambah tamatan sekolah dan perguruan tinggi sulit memperoleh pekerjaan di sektor formal. Usaha kecil seperti bisnis kuliner masih eksis dan berkembang karena membutuhkan modal dan ketrampilan usaha relative sedikit dan mudah. Untuk mendukung pendirian usaha baru dan/atau mengembangkan usaha kecil kuliner perlu ditingkatkan kemampuan menyusun rencana bisnis. Metode yang dipilih adalah melakukan observasi dan wawancara di tempat usaha kuliner terpilih, kemudian menyusun buku panduan dengan mengkombinasikan konsep keilmuan dan ilustrasi usaha kuliner yang diamati. Dengan buku panduan dan bimbingan diharapkan pelaku dan calon pelaku usaha kuliner dapat mengembangkan usahanya lebih terarah di Desa Kerinjing. Bimbingan dilakukan secara on line atau daring dan offline. Hasilnya Kegiatan bimbingan penyusunan rencana bisnis usaha menghasilkan pemahaman terhadap masyarakat desa pentingnya membuat rencana bisnis dan memahami penyusunan profil usaha, aspek-aspek social ekonomi, pemasaran, teknologi, keuangan, operasional, sumber daya. Hasil evaluasi adanya bimbingan berkelanjutan tidak hanya sebatas masa kegiatan pengabdian saja, dengan demikian dapat berkonsultasi secara berkelanjutan dengan instruktur melalui jejaring sosial

MANAJEMEN USAHA DAN STRATEGI PEMBERDAYAAN INDUSTRI KECIL PRODUK MAKANAN DI KOTA PALEMBANG

ABSTRACT The aims of this research are to observe, analyze, and discuss the performance of business management and strategic choice for small scale industry for food products (crispy bakes, cake and bread,soya-beans and toffu) in Palembang City. This research applies survey method by using 30 small scale business- holders as sample respondents. Data was analyzed by using quantitative and qualitative methods, such as statistical tabulation, financial ratio analysis, and SWOT analysis. The research findings as follows: 1) the small scale industry holders have simple organization and management, 2) most of them are having some problems in getting production input, absolette facilities, and low quality product; 2) the demand on small scale industrial products is still increasing continuously, 3) competition among small businesses is very tight, 4) most of them are facing lack of working capital and investment fund to expand their businesses and refinancing new production facilities To empower the owners of small scale industry for food products in Palembang City, they can choose SO, ST, WO, and WT strategies that fit to their businesses. We, researchers, recommend that the small scale industry business holders have to: 1) do more creative and eficiency in production, 2) raise fund for capital needed from foster parent company and/or local bank, 3) receive business management training program from related government agency, private institution, business association, and/or university. We also recommend that the related local government institutions have to encourage people to do fishery farming dan soybean farming. Finally, management of Primkopti in Palembang has to cooperate with BULOG in soybean supply

Is Storytelling Marketing Effective in Building Customer Engagement and Driving Purchase Decisions?

Research aims: This study examines the relationship between storytelling marketing and customer engagement and its direct and indirect influence on purchasing decisions. Customer engagement serves as an intervening variable mediating the relationship between storytelling marketing and purchasing decisions.Design/Methodology/Approach: The research questionnaire was distributed to 200 respondents over 17 years who were active users of Instagram social media. The data analysis technique was a quantitative method employing Analysis of Structural Equation Modelling (SEM) operated through the Analysis of Moment Structure (AMOS) program.Research findings: The study's results demonstrated that storytelling marketing directly and significantly affected customer engagement and did not directly affect purchasing decisions. In addition, there was a positive and significant influence between customer engagement and purchasing decisions, and customer engagement mediated the relationship between storytelling marketing and purchasing decisions. Theoretical Contribution/Originality: Research on storytelling marketing in the context of social media platforms is new in marketing. Most previous research discussed the relationship of storytelling marketing to brand reinforcement and identity. Therefore, this study attempted to integrate the relationship model between storytelling marketing and purchasing decisions by adding customer engagement as an intervening variable.Practitioners/Policy Implications: This research can provide marketers insight into creating exciting and creative marketing content through storytelling marketing that can encourage consumer involvement in a brand or product to generate follow-up action and influence consumer purchasing decisions.Research Limitations/Implications: This research only focused on marketing storytelling and customer engagement variables, generally influencing consumer purchasing decisions on the Instagram social media platform. Hence, future research can focus more on one research object from a brand or product and develop other variables related to customer engagement from a different perspective

Improved Understanding Of Greenwashing And Green Consumer with Rasch Model Analysis

As extensive information comes so fast, increasing consumer awareness of greening the environment increases. Environmental damage caused by human waste, natural disasters, and non-renewable natural resources, and damage to natural ecosystems makes consumers careful in purchasing decisions. This study aims to know indicators in the greenwashing and green consumers which one the least liked or preferred based on the gender of generation Z. Method of analysis is using the Rasch model. A sample of 340 respondents generation Z. The result is green consumers (consumers throw garbage in their place, water-saving consumers, consumers like cleanliness). Consumers are willing to pay more to get the product labelled eco-product/ go green. This study is limited to explaining the response of generation Z regarding the items contained in the greenwashing and green consumer variables