The Factors Affecting Tourist Visits at Owabong Waterpark in Bojongsari Sub-district of Purbalingga

This research aimed to determine the effect of income, travel cost, distance and visitor age on the number of tourist visit to Owabong Waterpark. This research is a survey research to visitors of Owabong Waterpark using accidental sampling method. Qualitative and quantitative data was derived questionnaire based interview technique. This research used multiple linear regression analysis with double log model. The result indicated that income had a positive effect on tourist visits at Owabong Waterpark. Travel cost and distance have insignificant effect on tourist visits at Owabong Waterpark. Age had insignificant effect on tourist visits at Owabong Waterpark. The implication of this research for the management of Owabong Waterpark is to continously improve the existing facilities and infrastructures to maintain the quality of tourist attraction, always innovate various vehicles attracting the visitors, conduct promotions such as discounted ticket to reach all income groups, conduct more vigorous promotions, especially in social media to be better known by the community outside Purbalingga so that Owabong Waterpark is not only visited by local tourists, but also foreign tourists.Keywords: Income, Travel Cost, Distance, Age, Social Media

The Factors Affecting the Number of Tourist Visits at Owabong Waterpark in Bojongsari Sub-District, Purbalingga

This research entitled “The Factors Affecting The Number of Tourist Visits at Owabong Waterpark in Bojongsari Sub-District, Purbalingga” aimed to determine the effect of income, travel cost, distance and visitor age on the number of tourist visit during a visit to Owabong Waterpark. This research is a survey research to visitors of Owabong Waterpark using accidental sampling method. Data obtained from the research was in the form of qualitative and quantitative data derived from primary data using questionnaire based interview technique. Analytical technique in this research used multiple linear regression analysis, namely double log model, statistical test, and classical assumption test. The result indicated that income variable had a positive and significant effect on the number of tourist visits at Owabong Waterpark. Travel Cost and distance variables have a negative and significant effect on the number of tourist visits at Owabong Waterpark. Meanwhile, age variable had insignificant effect on the number of tourist visits at Owabong Waterpark. Based on T test, income variable is the most influential variable affecting the number of tourist visits in Owabong Waterpark The implications of this research to the management of Owabong Waterpark is to continously improve the existing facilities and infrastructures to maintain the quality of tourist attraction, always innovate various vehicles attracting the visitors, conduct promotions such as discounted admission ticket to reach all elements of community both low and high income, conduct more vigorous promotions, especially in social media to be better known by the community outside Purbalingga so that Owabong Waterpark is not only visited by local tourists, but also foreign tourist