Pengaruh Kepercayaan Dan Kualitas Pelayanan Terhadap Minat Beli E - Commerce Lazada Di Surabaya

This study aims to determine the effect of trust and service quality on purchase intention on the site ecommerce lazada in Surabaya. This research includes quantitative research using primary data by distributing questionnaires to 60 respondents who are Lazada consumers in Surabaya. The population used in this research is all consumer usersEcommerce Lazada in Surabaya and the samples used were 60 consumers using E-Commerce Lazada in Surabaya. Sampling using purposive sampling technique. The data analysis technique in this study used PLS-SEM and data processing used the smartPLS 3.0 software program. Based on the test results, the greater consumer trust and service quality have a significant effect on purchase intention. Based on the hypothesis test, the variables of trust and service quality have a positive effect on consumer buying interest. It can be concluded that the higher the value of consumer trust and service quality, the consumer's buying interest will increase.   Keywords : Consumer Trust, Service Quality, Repurchase Intention &nbsp

Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian

The purpose of this study was to analyze the influence of product quality and price perceptions on smartphone purchasing decisions (a case study of East Java "Veteran" FEB UPN students. This research method uses quantitative research where the dependent variable is the purchase decision and the independent variable in this study is product quality and price perceptions. Sampling using Accidental Sampling consisted of 80 respondents and data analysis was carried out using the Partial Least Square (PLS) method. The results showed that product quality and price perceptions had a positive effect on purchasing decisions for Samsung smartphones at the Faculty of Economics and Business, National Development University " Veteran "East Java. In conclusion, product quality has good operating system performance for consumers so that it can influence purchasing decisions. Also, the better consumer perceptions of prices such as perceptions of affordability, price compatibility with product quality, price competitiveness, and ability provide benefits to be able to influence purchasing decisions on Samsung smartphone consumers.   Keywords: Purchase Decision, Product Quality, Perceived Pric

Kualitas Produk, Citra Merek, dan Word Of Mouth terhadap Keputusan Pembelian

This study aims to determine the effect of product quality, brand image, and word of mouth on Xiaomi smartphone purchasing decisions. This research method is quantitative. The population in this study is Surabaya residents who use Xiaomi smartphones whose exact population size is not known. The sampling technique uses purposive sampling and uses non-probability sampling methods. Respondents obtained 70 residents. Data collection was carried out through a Google form questionnaire to respondents with an ordinal scale via a Likert scale from a score range of 1 to 5. The data was processed using the Partial Least Square (PLS) data analysis technique. The results showed that product quality, brand image, and word of mouth had a positive and significant effect on Xiaomi smartphone purchasing decisions in Surabaya. In conclusion, product quality, brand image, and word of mouth have a significant influence on purchasing decisions. Keywords: Brand Image, Purchase Decision, Product Quality, Word of mout

THE INFLUENCE OF BRAND TRUST AND LIFESTYLE ON PURCHASING DECISIONS FOR POCARI SWEAT IN SURABAYA

This study aims to determine the effect of brand trust and lifestyle on purchasing decisions for Pocari Sweat in Surabaya. The population in the study were Pocari Sweat consumers who live in Surabaya with a sample of 99 respondents. The sampling technique used was purposive sampling. The analysis method was carried out with Structural Equation Models (SEM) with the alternative Partial Least Sqaure (PLS) method. The results of this study are: 1) Brand trust has a positive and significant effect on purchasing decisions for Pocari Sweat in Surabaya 2) Lifestyle has a positive and significant effect on purchasing decisions in Surabaya

Citra Merek, Kualitas Pelayanan dan Kepercayaan terhadap Keputusan Pembelian E-Commerce Lazada

This research aims to determine the influence of brand image, service quality, and trust on Lazada e-commerce purchasing decisions (in people living in Surabaya). The research method uses the Convenience Sampling technique, namely collecting information from members of the population who agree to provide this information directly or indirectly, namely there are 75 samples. The research results show that Brand Image has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions. Trust has a positive and significant effect on purchasing decisions.  Keywords: Brand Image, Service Quality, Trust, Purchasing Decision

Pengaruh Brand Ambassador, Citra Merek, dan Kualitas Produk Terhadap Minat Beli Pada Produk Lipstik Merek Viva Cosmetics di Kota Surabaya

Dalam lingkungan industri yang semakin kompetitif, perusahaan harus berhati-hati dalam menganalisis perilaku konsumen agar dapat menghitung pangsa pasar barang mereka dengan tepat dan berdampak pada minat beli pelanggan. Berdasarkan hal tersebut, maka tujuan dari penelitian ini adalah untuk menguji dan menilai pengaruh brand ambassador, citra merek, dan kualitas produk terhadap minat beli produk lipstik merek Viva Cosmetics di Surabaya. Metode penelitian yang digunakan adalah penelitian kuantitatif, dengan jumlah sampel sebanyak 104 responden yang sesuai dengan persyaratan pengambilan sampel. Pendekatan Non Probability Sampling dengan metodologi Purposive Sampling digunakan untuk pengambilan sampel. Pendekatan analisis data menggunakan program SMART PLS. Berdasarkan hasil penelitian, duta merek, citra merek, dan kualitas produk semuanya berkontribusi terhadap minat konsumen pada produk lipstik merek Viva Cosmetics. Kata Kunci : Brand Ambassador; Citra Merek; Kualitas Produk; Minat Bel

Pengaruh Shopping Lifestyle dan Diskon Terhadap Impulse Buying di E-commerce Shopee Pada Mahasiswa UPN “Veteran” Jawa Timur

Shopee is one of the most popular online marketplaces for consumers to purchase. The increase in online shopping during the COVID-19 pandemic can be attributed to impulse purchases driven by various factors, including more convenient shopping and discounts. This study uses a quantitative methodology and uses the variables "Shopping Lifestyle" (X1), "Discounts" (X2), and "Impulse Buying" (Y) as research variables. This study used a convenience sample of 70 people who were taken non-probabilistically. Information was collected by sending questionnaires to prospective respondents. Structural Equation Modeling (SEM) is a component-based data analysis technique that utilizes the Partial Least Squares (PLS) analysis tool. The research findings indicate that lifestyle shopping and discounts have a statistically significant positive effect on impulse purchases made on Shopee

Shopping Lifestyle dan Diskon terhadap Impulse Buying di E-Commerce

This study aims to analyze the effect of shopping lifestyle and discounts on impulse buying in e-commerce Shopee for UPN "Veteran" East Java students. This research method is quantitative and uses the variables "Shopping Lifestyle" (X1), "Discounts" (X2), and "Impulse Buying" (Y) as research variables. This study used a convenience sample of 70 people who were taken non-probabilistically. Information was collected by sending questionnaires to prospective respondents. Structural Equation Modeling (SEM) is a component-based data analysis technique that utilizes the Partial Least Squares (PLS) analysis tool. The results showed, a) the Shopping Lifestyle variable for Impulse Buying had a path coefficient value of 0.533508, a T-statistic value of 7.783541 > 1.96 (from the table of Zα values ​​= 0.05), and a P-Value of 0.000 < 0.050; b) the Discount variable (X2) to Impulse Buying (Y) has a path coefficient value of 0.252657, a T-statistic value of 7.783541 > 1.96 (from the Zα value table = 0.05), and a P-Value of 0.001 <0.050. In conclusion, shopping lifestyle and discounts have a statistically significant positive effect on impulse buying made at Shopee. Keywords: Discounts, Impulse Buying, Shopee, Shopping Lifestyl

PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE BAGI GEN Z DI SURABAYA

The purpose  of this research is to examine and analyze the influence of Celebrity Endorser and Brand Image on the purchase decision of Nike shoes among Gen Z in Surabaya. The population for this study consists of individuals who have purchased Nike shoes, with a sample size of 130 respondents. Data analysis was conducted using the Partial Least Squares (PLS) method. The results of the data analysis and previous discussions regarding the impact of Celebrity Endorser and Brand Image on the purchase decision of Nike shoes among Gen Z in Surabaya are as follows: Celebrity Endorser has a positive contribution to the purchase decision, meaning that the better the Celebrity Endorser, the better the purchase decision, and vice versa. Brand Image also contributes to the purchase decision, meaning that the better the brand image, the better the purchase decision, and vice versa

Pengaruh Kualitas Produk, Citra Merek Terhadap Keputusan Pembelian Lapis Kukus Pahlawan Surabaya

This study aims to analyze the influence of Product Quality and Brand Image on the Purchasing Decision of The Sidoarjo branch of Lapis Kukus Pahlawan Surabaya. The population used as the object of study was the consumers of the Sidoarjo branch of Lapis Kukus Pahlawan Surabaya with sample calculations through purposive sampling techniques through the lemeshow calculation formula obtained by 100 respondents. The quantitative method was chosen by the SEM (Structural Equation Modeling) data analysis technique using the PLS (Partial Least Squares) software application. The research proved that product quality influences purchase decisions for Lapis Kukus Palawan Surabaya and brand image influences purchase decisions for Lapis Kukus Palawan Surabaya Sidoarjo.&nbsp