Benefits to Qualitative Data Quality with Multiple Coders: Two Case Studies in Multi-coder Data Analysis

Qualitative research methods contend with debates surrounding subjectivity and bias. Researchers use a variety of techniques to help ensure data trustworthiness. One such technique is to involve multiple coders in data analysis. The deliberative nature of codebook development among multiple coders produces rich data analysis that may not otherwise be achieved with a single (or even two) researcher(s). In this manuscript, we make a plea for researchers and journals to include data analysis procedures and descriptions in published literature. In addition, we illustrate minimal reporting of qualitative data analysis processes through a synthesis of 21 years of agricultural best management practice adoption literature. We present two rural agricultural case studies on multi-coder team codebook development and intercoder reliability processes specific to interviews, focus groups, and content analysis. Overall, we argue that multi-coder teams can improve data quality, and reporting data analysis procedures can mitigate implications of subjectivity in qualitative methods

Thinking Outside the Box Turtle: Public Perceptions of an Imperiled Species

Eastern box turtles (Terrapene carolina carolina) experience negative impacts from human activities. Collection for the pet trade or mortalities caused by lawn mowers and vehicles are detrimental to populations, which have experienced rapid decline in Indiana. Understanding perceptions and attitudes held about species can help outreach. This study aims to observe how perceptions and fear response differ between a) genders, b) contact with box turtles, and c) conservation group membership. Mail surveys were administered to 1,378 residents of the Blue River Watershed in Southern Indiana. Respondents rated box turtles on 11 semantic differential pairs and reported their agreement towards a series of Likert-scale questions that measured conservation and fear related attitudes. While fear response was relatively low across groups, women had had a significantly higher fear response (1.71 out of 5) than men (1.53). Women had higher agreement that box turtles are important to the Blue River ecosystem (4.08 vs. 3.77). Respondents who had encountered a box turtle associated box turtles with positive phrases and had higher agreement to ecosystem importance (3.94 vs. 3.39). Members of conservation groups had significantly higher agreement to ecosystem importance (4.25) and approval of government spending on box turtle conservation (3.31) compared to non-members (3.81 and 2.94). There was no correlation between level of fear response and recognition of ecosystem importance. Exposure to box turtles can be a mechanism of instilling positive perceptions of the species. Outreach may not need to address “fearful” perceptions of this species for individuals to still value box turtle conservation

Synthesizing Conservation Motivations and Barriers: What Have We Learned from Qualitative Studies of Farmers’ Behaviors in the United States?

Since 2011, qualitative studies examining adoption of conservation practices and programs (CPPs) have burgeoned. This article presents a systematic review of all U.S.-based qualitative investigations into CPP adoption since 1996. We found three themes are discussed primarily as motivating adoption: farmer characteristics, environmental awareness, and trust in information sources. Four themes are discussed primarily as barriers to adoption: farm management, negative perceptions of a conservation practice, perceptions that adoption is a risk, and land tenure. Four themes were discussed as both motivations and barriers: economic factors, social norms, perceptions of government programs, and farm characteristics. Overall, we found farmers’ economic and management needs and their perceived and actual limitations to conservation behavior influenced adoption. Implications of our findings for policymakers and practitioners include promoting systems-based conservation strategies and stressing the benefits of conservation practices

Adoption, Maintenance and Diffusion of Stormwater Best Management Practices: Rain Barrels

Urbanization increases the volume of stormwater runoff from homes, businesses and other paved areas of the urbanized landscape. Unable to infiltrate into the ground, stormwater is directed to facilities that can easily become overloaded and cause a variety of water quality issues. This study aims to assess urban homeowners’ motivations to adopt and maintain rain barrels, a stormwater best management practice (BMP), and evaluate how this BMP diffuses throughout a community. This research took place in the Great Bend of the Wabash River (Lafayette-West Lafayette, Indiana) and Salt Creek (Valparaiso, Indiana) watersheds and featured a mail survey of 571 residents, site performance evaluations of 130 rain barrels, a “windshield” assessment of 242 rain barrels, and 31 in-person interviews. Our results show that 88% of homeowners in the Great Bend of the Wabash River watershed have maintained their rain barrels after two years and 65% of homeowners in Salt Creek watershed after 5 years. One of the biggest issues homeowners had with maintaining their rain barrels were issues with water pressure. We also found that 94% of rain barrel owners maintain a flower or vegetable garden and their primary motivation for adopting a rain barrel was to reduce water use for their yard or house. Outreach may need to focus more on the importance of maintaining the rain barrels as well as emphasizing the connection between rain barrels and personal gardening

Useful to Usable: Developing Usable Climate Science for Agriculture

The Useful to Usable (U2U) project was a six-year research and extension project funded by the United States Department of Agriculture to provide both useful and usable climate information for the agricultural (corn) sector in the Midwestern United States. The project adopted an extensive co-production of knowledge and decision-making approach that involved intense iteration with potential end-users, including farmers and a variety of pro- fessional agricultural advisors, through focus groups and surveys, feedback at outreach events, and frequent informal interactions to develop both decision support tools and delivery mechanisms that met stakeholder needs. This overview paper for this special issue illustrates some key ways that the co-production process informed the overall project. Subsequent papers in the special issue span the different objectives of the U2U project, including social, climate, and agronomic sciences. A brief overview of these papers is pre- sented here

Midwestern US Farmers Perceive Crop Advisers as Conduits of Information on Agricultural Conservation Practices

Nonpoint source pollution from agricultural land uses continues to pose one of the most significant threats to water quality in the US, with measurable impacts across local, regional, and national scales. The impact and the influence of targeted conservation efforts are directly related to the degree to which farmers are familiar with and trust the entities providing the information and/or outreach. Recent research suggests that farmers consistently rank independent and retail-affiliated crop advisers as among the most trusted and influential sources for agronomic information, but little is understood about whether farmers are willing to receive advice from crop advisers on the use of practices that conserve soil and water, and, if so, whether crop advisers will be perceived as influential. We present survey data from farmers (n = 1461) in Michigan’s Saginaw Bay (Lake Huron) watershed to explore these questions. Results suggest that farmers view crop advisers as trustworthy sources of information about conservation, and influential on management practices that have large conservation implications. We discuss these results, along with perceived barriers and opportunities to crop advisers partnering with traditional conservation agencies to enhance the impact of voluntary conservation programs

Understanding Barriers and Opportunities for Adoption of Conservation Practices on Rented Farmland in the US

Agricultural conservation programs often focus on farm operators when promoting conservation practices. However, much of U.S. farmland is owned by landowners not directly involved in farm operations. Rental arrangements on these lands can dis-incentivize the adoption of conservation practices that could improve soil health, water quality, and land values. To date, agricultural conservation policy has largely ignored the role of non-operating landowners (NOLs) and rental arrangements. We help improve the evidence-base for policy by identifying barriers to adoption of conservation practices on rented farmlands. Analysis of forty interviews with NOLs, operators, farm managers and university extension personnel in Iowa, Illinois, and Indiana revealed five categories of barriers: cash rent lease terms, rental market dynamics, information deficits/asymmetries, cognitive/interpersonal, and financial motivations. Some barriers, such as risk aversion and farm aesthetics were expressed by both NOLs and operators, while other barriers, such as status quo bias and annual renewal of leases were only expressed by NOLs and operators, respectively. To overcome barriers to conservation, interviewees recommended improving communication between NOLs and operators and modifying cash rent lease terms in order to build in flexibility for equitable sharing of risks and rewards. Agricultural conservation programs could readily apply these results—possibly working with intermediaries (e.g., farm managers, lawyers)—to offer communication and lease tools and assistance to NOLS and operators. Future research should evaluate the efficacy of these conservation interventions and how intermediaries affect the balance of power between NOLs and operators

Effect of Monetary Incentives on Mail Survey Response Rates for Midwestern Farmers

Response rates to mail-based surveys have declined in recent decades, and survey response rates for farmers tend to be low overall. Maintaining high response rates is necessary to prevent non-response bias. Historically, incentives have been an effective tool to increase response rates with general populations. However, the effect of incentives on farmers has not been well tested. In this study, we experimentally manipulated the use of a $2 incentive in two surveys targeted at farmers. We tested both the use of the incentive and the timing of incentive distribution in the survey process. We found the incentive significantly increased response rates with farmers but there was no significant effect of when the incentive was distributed. Additionally, we evaluated the cost-effectiveness of using the incentive. While the incentive increased response rate, the cost per survey response also increased and the cost of the incentive was not offset by the increased response rate

An Inventory and Assessment of Sample Sources for Survey Research with Agricultural Producers in the U.S.

Researchers need probability samples to collect representative survey data about the behaviors and attitudes of agricultural producers they study in relation to the natural resources that they manage, yet obtaining accurate and complete sampling frames is challenging. We extract data from a publication database to identify the most commonly used sampling frame sources in survey research of agricultural producers in the U.S., finding that government program participant lists are used most often, while private vendor samples are increasingly being purchased. Based on our research experience, we find that for many projects, private vendors can provide the most rigorous samples. Given that survey methods remain a useful and popular method for studying the behaviors and attitudes of producers on a variety of topics, such an assessment and guide is needed for researchers and practitioners

“Safer to plant corn and beans”? Navigating the challenges and opportunities of agricultural diversification in the U.S. Corn Belt

Agricultural diversification in the Midwestern Corn Belt has the potential to improve socioeconomic and environmental outcomes by buffering farmers from environmental and economic shocks and improving soil, water, and air quality. However, complex barriers related to agricultural markets, individual behavior, social norms, and government policy constrain diversification in this region. This study examines farmer perspectives regarding the challenges and opportunities for both corn and soybean production and agricultural diversification strategies. We analyze data from 20 focus groups with 100 participants conducted in Indiana, Illinois, and Iowa through a combined inductive and deductive approach, drawing upon interpretive grounded theory. Our results suggest that when identifying challenges and opportunities, participants center economics and market considerations, particularly income, productivity, and market access. These themes are emphasized both as benefits of the current corn-soybean system, as well as challenges for diversification. Additionally, logistical, resource and behavioral hurdles– including the comparative difficulty and time required to diversify, and constraints in accessing land, labor, and technical support– are emphasized by participants as key barriers to diversification. Agricultural policies shape these challenges, enhancing the comparative advantage and decreasing the risk of producing corn and soybeans as compared to diversified products. Meanwhile, alternative marketing arrangements, farmer networks, family relationships, and improved soil health are highlighted as important opportunities for diversification. We contextualize our findings within the theories of reasoned action and diffusion of innovation, and explore their implications for farmer engagement, markets, and agricultural policy, and the development of additional resources for business and technical support.This article is published as Traldi, R., Asprooth, L., M. Usher, E. et al. “Safer to plant corn and beans”? Navigating the challenges and opportunities of agricultural diversification in the U.S. Corn Belt. Agric Hum Values (2024). https://doi.org/10.1007/s10460-024-10570-7. Works produced by employees of the U.S. Government as part of their official duties are not copyrighted within the U.S. The content of this document is not copyrighted