Marketing Analytics Capability and ERP Systems Implementation: Theoretical Framework and Case Study

ERP systems implementation through investment in marketing analytics capabilities (MACs) is imperative in Industry 4.0 age. The theoretical framework is developed and utilised for mapping the case study of a nationally well-renowned ERP consultancy strategic business unit (SBU) of FCL. The FCL uses marketing analytics capability for ERP projects’ implementation and consultancy around Pakistan. It is one of the few companies that have complete structure for SAP EPR solutions. The Marketing Analytics Capability Framework (MACF) for this case study is composed of Culture Capability (CC), Technology Capability (TC), and People Capability (PC), along with ERP implementation cycle. The team heads and experts, with notable experience, were interviewed, through operationalisation of non-probability purposive sampling. A holistic view of MACs for ERP implementation, through paradigm lens of big data business analytics (BDBA) is presented

Digital Resources Integration & Data Literacy Perspectives Among LIS Professionals of University Libraries in Pakistan

Purpose: The aim and crux of the study are to determine prospects of digital resources integration (DRI) and data literacy among Library & Information Science (LIS) professionals of university libraries of the province of the Punjab and Islamabad Capital Territory (ICT). Methodology: An extensive survey research method was used to prospects about digital resources integrations (DRI) among university libraries\u27 LIS professionals. This study comprised the LIS professionals working in university libraries of the province of the Punjab and Islamabad, Pakistan. A detailed questionnaire was used to collect the data for this significant study. Findings: The findings highlight that LIS professionals understand data analytics tools, methods,s and frameworks about digital resources integrations (DRI). And whether LIS professionals in university libraries of the Punjab and ICT are able or unable to recognize the use of data misrepresenting or misleadingly and practice of DRI. This study emphasizes the lack of data literacy, digital resources integrations (DRI) proficiency, and university libraries\u27 digital divide. Practical and research implications: The study provides the scope of digital resources integration (DRI) proficiency and DRI skills among LIS professionals working in university libraries. The study enhances into consideration about the capability of university LIS professionals to practice the digital resources integrations (DRI) in their libraries. Originality Value: This work is derived from my Ph.D. research dissertation to study of prospects of digital resources integration and which will help fill the gap of literature in Pakistan\u27s context. Keywords- Digital Resources Integration, DRI proficiency, Data Literacy, Digital Divid

Digital Resources Integration & Data Literacy Perspectives Among LIS Professionals of University Libraries in Pakistan

Purpose: The aim and crux of the study are to determine prospects of digital resources integration (DRI) and data literacy among Library & Information Science (LIS) professionals of university libraries of the province of the Punjab and Islamabad Capital Territory (ICT). Methodology: An extensive survey research method was used to prospects about digital resources integrations (DRI) among university libraries\u27 LIS professionals. This study comprised the LIS professionals working in university libraries of the province of the Punjab and Islamabad, Pakistan. A detailed questionnaire was used to collect the data for this significant study. Findings: The findings highlight that LIS professionals understand data analytics tools, methods,s and frameworks about digital resources integrations (DRI). And whether LIS professionals in university libraries of the Punjab and ICT are able or unable to recognize the use of data misrepresenting or misleadingly and practice of DRI. This study emphasizes the lack of data literacy, digital resources integrations (DRI) proficiency, and university libraries\u27 digital divide. Practical and research implications: The study provides the scope of digital resources integration (DRI) proficiency and DRI skills among LIS professionals working in university libraries. The study enhances into consideration about the capability of university LIS professionals to practice the digital resources integrations (DRI) in their libraries. Originality Value: This work is derived from my Ph.D. research dissertation to study of prospects of digital resources integration and which will help fill the gap of literature in Pakistan\u27s context. Keywords- Digital Resources Integration, DRI proficiency, Data Literacy, Digital Divid

Relativism and Skepticism: A Psychoanalytic Study of Cate Kennedy’s Like a House on Fire

This paper focuses on the exploration of the complexity of human relationships, the underlying motivations and the psychological dynamics that drive the characters’ engagement with relativism and skepticism in Cate Kennedy’s Like a House on Fire. Through a psychoanalytic prism grounded in Erikson’s developmental theory, this paper sheds light on the character’s internal problems, beliefs and inner reflections, aligning them with the interplay between personal truth and societal influence. All this leads to reflect the Psychosocial challenges of Erikson’s four stages of development. This study determines that the characters’ relativistic viewpoints and skeptical stances contribute to their psychological evolution, while they keep grappling with their struggles and trauma. The dominant worth of this study lies in its contribution to understanding the role of relativism and skepticism in the intricate phenomenon of human development and the formation of identities