The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness

Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/142008/1/jcpy408.pd

Artifact or Meaningful Theoretical Constructs?: Examining Evidence for Nonbelief‐ and Belief‐Based Attitude Change Processes

Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/142140/1/jcpy67.pd

Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration

Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/144263/1/jcpy115.pd

Key Topics on End-of-Life Care for African Americans

Racial classifications of human populations are politically and socially determined. There is no biological or genetic basis for these racial classifications. Health behaviors may be influenced by culture and poverty. Disparities in health outcomes, sometimes resulting in higher mortality rates for African-Americans appear to influence end of life decision-making attitudes and behaviors. To improve the quality of end of life care in African-American communities, health care professionals must better understand and work to eliminate disparities in health care, increase their own skills, knowledge and confidence in palliative and hospice care, and improve awareness of the benefits and values of hospice and palliative care in their patients and families

Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions

The subjective experience of ambivalence results from possessing both positive and negative reactions. Why do individuals sometimes experience ambivalence when they possess only positive or only negative reactions (i.e., univalent attitudes)? This research advances and provides support for the notion that anticipated conflicting reactions underlie such ambivalence. Anticipated conflicting reactions occur when an individual possesses no, or only a few, manifest conflicting reactions and yet anticipates that there may exist conflicting information of which they are unaware. Support is provided by three experiments in which anticipated conflicting reactions mediated the influence of amount of univalent information on feelings of ambivalence. (c) 2007 by JOURNAL OF CONSUMER RESEARCH, Inc..