Customer Behavior Analysis for Social Media

It is essential for a business organization to get the customer feedback in order to grow as a company. Business organizations are collecting customer feedback using various methods. But the question is ‘are they efficient and effective?' In the current context, there is more of a customer oriented market and all the business organizations are competing to achieve customer delight through their products and services. Social Media plays a huge role in one's life. Customers tend to reveal their true opinion about certain brands on social media rather than giving routine feedback to the producers or sellers. Because of this reason, it is identified that social media can be used as a tool to analyze customer behavior. If relevant data can be gathered from the customers' social media feeds and if these data are analyzed properly, a clear idea to the companies what customers really think about their brand can be provided

USE OF THE OBSERVATIONAL APPROACH FOR EMBANKMENT CONSTRUCTION ON ORGANIC SOIL DEPOSITS IN SRI LANKA

Abstract Road embankments on organic soil deposits cause stability issues during the construction stage and consolidation settlement problems during the post construction stage. As the conservative approach, which designs road embankments using unfavourable or prismatic ground conditions, becomes uneconomical or not feasible for construction of road embankments on organic soil deposits observational approach is very often used for such design and construction. In the observational approach, the most probable or more optimistic ground conditions are considered in the initial design. The risks associated with using most probable soil properties are managed by reviewing the initial design through the analysis of the observational data obtained during the construction stage. In this regards, analysis tools to assess the stability of the embankment during construction stage and the estimation of the degree of consolidation during ground improvement phase are extremely important. Even though there is large number of analytical methods available to use for the data analysis, not much research is done to identify the tools relevant to the organic soft soils found in Sri Lanka. This research is aimed at investigation of the analytical tools that can be used to analysis of settlement monitoring data obtained during the implementation of the observational approach for construction of the road embankments over the soft soil deposits in Sri Lanka

Processo de organofilização de vermiculia brasileira com cloreto de cetiltrimetilamônio Organophilization process of Brazilian vermiculite with cetyltrimethyl ammonium chloride

A vermiculita, argila da família dos aluminossilicatos 2:1 proveniente do estado de Goiás, Brasil, foi utilizada para a produção de uma argila organofílica. A vermiculita foi primeiramente submetida ao tratamento com cloreto de sódio para a obtenção de uma argila homoiônica sódica. A argila organofílica foi, então, obtida a partir da síntese com o sal de amônio quaternário, cloreto de cetiltrimetil amônio. As argilas, tratada com o sal orgânico e a não tratada, foram caracterizadas por espectrometria de fluorescência de raios X, espectroscopia de absorção na região do infravermelho, difração de raios X e análise termogravimétrica. Os resultados de fluorescência de raios X evidenciaram a mudança na composição química da vermiculita após as reações de troca com NaCl e sal orgânico. Os resultados obtidos por espectroscopia de absorção na região do infravermelho mostraram a presença dos grupos característicos do sal na argila e os de difração de raios X confirmaram sua intercalação entre as camadas da argila. Os resultados de análise termogravimétrica mostraram que a argila organofílica apresentou outras faixas de decomposição, além daquelas apresentadas pela vermiculita natural, correspondentes à decomposição do sal de amônio quaternário.<br>The vermiculite (VMT), 2:1 aluminosilicate family clay from the state of Goiás, Brazil, was used for the production of an organophilic clay. First, the VMT was treated with sodium chloride to obtain the homo-ionic sodium clay. The organophilic clay was, then, obtained from the reaction with the quaternary ammonium salt, cetyltrimethyl ammonium chloride. The clay treated with organic salt and the untreated one were characterized by X-ray fluorescence spectrometry (XRF), Fourier transform infrared spectroscopy (FTIR), X-ray diffraction (XRD) and thermogravimetric analysis (TGA). The results of XRF evidenced the change in the chemical composition of the VMT after the exchange reactions with NaCl and the organic salt. The FTIR results showed the presence of the characteristic groups of the salt in the clay and the XRD confirmed the intercalation among the layers of the clay. The TGA results demonstrated that the organophlic clay presented other bands of decomposition, besides those presented by natural VMT, corresponding to the decomposition of the quaternary ammonium salt