The Effect of Word of Mouth on Brand Image of a Popular Indonesian Donut Brand

A Brand must innovate to create a positive impression of consumers. When a consumer feels happy and satisfied with a product, the emotional impact will encourage loyalty and positive word of mouth will increase. The purpose of this research is to know how big influence of word of mouth to brand image of J.CO Donuts & Coffee. The independent variable (X) in this research is word of mouth and the dependent variable (Y) is brand image. This research uses quantitative method with descriptive and causal research type. This research was conducted on 75 respondents and used simple linear regression analysis and data processing using SPSS version 21. Based on the results of hypothesis testing, word of mouth has an influence on brand image J.CO. The results of determination coefficient word of mouth influence to brand image by 46,7%.      Keywords: brand image, word of mouth, marketing, business administratio

Perencanaan Skema Sistem Informasi Untuk Aktivitas Manajemen

Mahir Pradana; The search for as much information as possible is needed to achieve maximum results in a management process. Information is also needed as a source of evaluation of the development of an organization, institutions, companies, and departments. Thus, the management process is inseparable from the use of information systems, which is a set of components that are interconnected, collect, process the store, and distribute information to support decision-making and control in an organization. This article examines the theories of management information system to be used as a reference in the domain of management information systems

Klasifikasi Bisnis E-commerce Di Indonesia

Today, Indonesian people in urban areas has strong engagement to internet. Almost every activities are necessarily involves the internet and information technology. So, no wonder if the internet now are very demanding to society. This phenomena also arising the enablement of business that using internet as main platform or known as e-commerce. E-commerce is defined as the process of purchasing, sales, transfer or exchange products, services or information via computer network over the internet. With business activity in e-commerce, it can be extending activity and reach consumers more easily. Also the process of transactions are so far in nature conventional modernized by providing online transaction. This article is intended to analyze and discuss about the types of business e-commerce in Indonesia based on the phenoimena and development of the theory underlying information system

Viral Marketing Determinants of Top Online Shop Brands in Indonesia

The existence of the internet starts to shifting the purchase as a conventional to online. One of marketing strategies used by online store is viral marketing.The purpose of this study is to find determinant that forms viral marketing based on perceived customers in top brand online store such as lazada.com, olx.com, tokopedia.com, zalora.com, blibli.com, and bhinneka.com. The Research methodology used is the quantitative method with descriptive analysis using factor analysis by a population as 3.271.147 people and the number of sample uses Slovin formulas with confidency level at 95 % obtained as 400 respondents. Based on the result of research, there are twelve factors formed a new factor called viral marketing online store. Based on its priority, those dimensions of viral marketing online store can be sorted as follows: customer recommendation, newsletter, linking strategies, communities, free offer, sweepstakes, list of prospective buyers, chatrooms, reference list, product texts, affiliate programs, dan search engine

Satisfactory Analysis of Training Program at Indonesian Railway Company: an Importance-Performance Analysis Approach

Training is an activity that has an important role for human resources in order to increase knowledge and skills both for human resources who are preparing to enter the workforce, also for human resources who have worked so that their capabilities are always maintained in order to secure existence or to career advancement. From this research, we try to analyze the gap between perceptions and expectations of the training program in from the perspectives of the participants. The population of this study are 61 employees of PT Kereta Api Indonesia (Indonesian Railway Company) who were training participants at the Operations and Marketing Training Center. We analyzed the data by applying the Importance Performance Analysis (IPA) method. Based on the results of the research and descriptive analysis of the services received, the satisfaction of the operational training program is quite satisfying but there is still a difference between reality and employee expectations