Udbredelse og anvendelse af markedsanalyser i større danske virksomheder 2002

Det er nu fjerde gang, at jeg offentliggør undersøgelsen af, hvor udbredt og anvendt markedsanalyse er i populationen af større danske virksomheder, afgrænset ved omsætning og antal ansatte. Den for forfatteren overraskende stabilitet over tid i udbredelsen af de undersøgte analysetyper fra de tre tidligere runder gælder også i denne undersøgelse. Der er måske endda i denne omgang en tendens til fald i udbredelsen. Til gengæld svarer virksomheder, der bruger analyser, at de bruger mere end for fem år siden. Brugen af analyser blandt denne del af virksomhederne er således intensiveret. Som en naturlig udvidelse af analysetyperne er denne gang medtaget internetundersøgelser. Disse viser naturligt nok en stigende udbredelse. Endelig er der ligesom i ’97-undersøgelsen foretaget en gruppering af virksomhederne i ’light’, ’medium’ og ’heavy users’ af analyser, baseret på svarene for de undersøgte 15 analysetyper. Den viser, at der sammenlignet med ’97 er en klarere opdeling af virksomhederne i de tre grupper

Udbredelse og anvendelse af markedsanalyser i større danske virksomheder 2007

For femte gang offentliggøres undersøgelsen af, hvor udbredt og anvendt markedsanalyse er blandt ’større’ danske virksomheder, afgrænset ved omsætning og antal ansatte. Som ved de foregående undersøgelser er der en betydelig stabilitet over tid i udbredelsen af brugen af de undersøgte analysetyper. Der er endda en tendens til fald i udbredelsen for en række analysetyper, som er fortsat fra forrige undersøgelse. Til gengæld svarer virksomheder, der allerede bruger analyser, at de bruger dem mere end for fem år siden. Anvendelsen af analyser blandt denne del af virksomhederne er således intensiveret. Som en naturlig udvidelse af analysetyperne blev internetundersøgelser inkluderet i 2002. Disse viser ikke overraskende en markant stigning i udbredelsen. Endelig er der siden ´97-undersøgelsen foretaget en segmentering af virksomhederne efter analyse-brug i ’light’, ’medium’ og ’heavy users’, baseret på svarene for de undersøgte 15 analysetyper. Resultaterne heraf viser, at strukturen i segmenteringen er uændret fra 2002 til 2007

Udbredelse og anvendelse af markedsanalyser i større danske virksomheder 2007

For femte gang offentliggøres undersøgelsen af, hvor udbredt og anvendt markedsanalyse er blandt ’større’ danske virksomheder, afgrænset ved omsætning og antal ansatte. Som ved de foregående undersøgelser er der en betydelig stabilitet over tid i udbredelsen af brugen af de undersøgte analysetyper. Der er endda en tendens til fald i udbredelsen for en række analysetyper, som er fortsat fra forrige undersøgelse. Til gengæld svarer virksomheder, der allerede bruger analyser, at de bruger dem mere end for fem år siden. Anvendelsen af analyser blandt denne del af virksomhederne er således intensiveret. Som en naturlig udvidelse af analysetyperne blev internetundersøgelser inkluderet i 2002. Disse viser ikke overraskende en markant stigning i udbredelsen. Endelig er der siden ´97-undersøgelsen foretaget en segmentering af virksomhederne efter analyse-brug i ’light’, ’medium’ og ’heavy users’, baseret på svarene for de undersøgte 15 analysetyper. Resultaterne heraf viser, at strukturen i segmenteringen er uændret fra 2002 til 2007

Markedskortet 2.0

I denne artikel foreslås Ottesens Markedskort suppleret og udvidet gennem (1) en alternativ grafisk fremstilling, der kan gøre det lettere at aflæse kortets detaljer og (2) en simultan analyse af flere mærker, der sammen med en segmenteringsanalyse giver ny information om konkurrencen mellem mærkerne inden for forskellige forbrugersegmenter. En efterfølgende korrespondanceanalyse giver en helt ny mulighed for grafisk illustration heraf. Forslagene illustreres gennem et eksempel, hentet fra ølmarkedet

Effect of deliberate practice training of graduate students in general psychotherapeutic skills compared with theoretical teaching:protocol for the randomised controlled TRIPS trial

INTRODUCTION: Psychology students at universities in Denmark and worldwide often receive relatively little clinical training, even though such training is crucial to job performance after graduation. Training common psychotherapeutic skills, such as being empathic and facilitating the therapeutic alliance, is critical since these skills are related to psychotherapy outcomes. In this study, a deliberate practice-based approach to student training will be compared with theoretical teaching. The main hypothesis is that deliberate practice training will result in a larger improvement in students’ observer-rated interpersonal skills. METHODS AND ANALYSIS: The TRaining of graduate students In general Psychotherapeutic Skills study has a double-centre, randomised, assessor-blinded, two-way crossover study design. About 200 graduate students from two Danish universities will be randomised into two groups, (a) deliberate practice training of common psychotherapeutic skills using role-play and Skillsetter, an online skill-building system with therapy videos or (b) theoretical teaching. Group a will first receive the experimental condition, followed by the control condition, while group b will receive the conditions in reverse order. Each condition consists of 15 hours of classroom participation and homework. The primary outcome is facilitative interpersonal skills—observer. Secondary outcomes include the facilitative interpersonal skills—self-report, the Counselor Activity Self-Efficacy Scales and the Interpersonal Reactivity Index. Outcomes will be measured at baseline (week 0), after the first condition (week 5; before the crossover, reflecting true randomisation) and after both conditions (week 10). Main outcome analyses will be performed at week 5. Several predictors of the effect of deliberate practice will be explored. ETHICS AND DISSEMINATION: Ethical approval from university ethics boards has been obtained. All participants will be asked to provide informed consent before participation. Once completed, the study can potentially transform the training of psychotherapy in graduate education, which, ultimately, may positively influence psychotherapy outcomes (IP-IRB / 03092021). TRIAL REGISTRATION NUMBER: NCT05164497

Study protocol for ACTIVE study:safety and feasibility evaluation of external ventricular drainage with ACTIVE fluid exchange in intraventricular hemorrhage-a phase 2, multi-center, randomized controlled trial

Background: Primary intraventricular hemorrhage (IVH) or IVH secondary to intracerebral (ICH) and subarachnoid hemorrhage (SAH) are known to have a very poor prognosis, with an expected mortality between 50 and 80% (Hinson et al. Current Neurology and Neuroscience Reports 10:73–82, 2010). Clearance of IVH might improve patient outcome. Methods: The study is designed as an investigator-initiated, comparative, prospective, multi-center, 1:1 randomized phase 2 trial evaluating the efficacy and safety of active irrigation in external ventricular drainage (intervention arm—IRRAflow) compared to passive external ventricular drainage (control arm—EVD). The trial will enroll 58 patients with primary or secondary IVH. Major eligibility criteria include age ≥18 years of age, IVH documented on head CT or MRI scan (Graeb score ≥3), need of cerebrospinal fluid drainage, deterioration of consciousness or medical sedation at the time of enrollment, and indication for active treatment evaluated by the treating physicians. Exclusion criteria included patients with fixed and dilated pupils and pregnant or nursing women. The primary endpoint of the study is catheter occlusion evaluated by time to first observed occlusion from VC placement. Secondary endpoints include clearance of ventricular blood as measured by head CT scan, rates of catheter-related infection and shunt dependency, length of intensive care unit stay, functional status—Extended Glascow Outcome Scale (eGOS) and modified Rankin scale (mRS) at discharge to rehabilitation and 90 days—and mortality rates at 30 days and 90 days. Discussion: With no standardized treatment for IVH and a poor prognosis, new treatments are needed. IVH patients often need CSF drainage to treat hydrocephalus and to decrease ICP. Standard treatment with passive external ventricular drainage is related to an increased risk of infections which is found in up to 22% of treated cases. The passive VC is known to have a risk of occlusion and is seen in 19–47% of the cases. We hypothesize that the use of active fluid change using the IRRAflow system will be safe and feasible and will reduce the occlusion and infection rates in patients with IVH. Trial registration: ClicalTrials.gov NCT05204849. Registered 15 December 2021.</p