Reimagining Print Materials in a Health Science Context: Creating and Marketing a Wellness Collection

In the healthcare field in which out-of-date information can harm patients, the currency and immediacy of digital collections is highly valued. As a result, many health science libraries have deselected much of their print collections (Haapanen, Kultamaa, Ovaska, & Salmi, 2015; Lingle & Robinson, 2009; Tobia & Hunnicutt, 2008; Xiaoli & Kopper, 2005). However, print materials continue to be valued by health science library users for a variety of purposes (Houghton, 2017; Watson, 2016). This paper describes how one academic health science center library found a role for print materials in the context of a wellness initiative, which (1) gave a clear purpose to the collection, (2) allowed for creative marketing strategies, and (3) anchored a suite of planned wellness activities and services. The paper will describe the process of selecting titles for the collection, the logistics of creating a special use collection after converting the majority of library space to study space, the marketing strategies used to advertise the collection, and the ongoing evaluation of the collection and its relation to user needs

Sudden Collections Coordinators: When You Don’t Know What You Don’t Know

As new librarians enter the profession with varying levels of education and experience concerning library collection management, they may find themselves suddenly assigned the responsibility of coordinating collection activities within a subject area or for their entire library. From understanding terminology to working with acquisitions departments and from communicating with vendors to assessing resources, there is much to be learned in a short period of time. This paper will provide perspectives from five librarians at the George A. Smathers Libraries at the University of Florida (UF): the senior associate dean responsible for collections, the chair of the Acquisitions & Collections Services Department, an experienced collection coordinator, and two relatively new subject librarians who were recently asked to coordinate collection decisions for their respective areas (Humanities and Health Sciences). As one of the new collection coordinators came to subject librarianship from a specialized academic background and the other from a degree in library science, both newly promoted collection coordinators will present the unique difficulties faced in coming to collection coordination from their different educational backgrounds. This paper will address the large learning curve required when suddenly promoted to collection coordinator, including the steps of building a strong connection with acquisitions, developing vendor relations, and tracking collection development at the department level, while making suggestions for learning more along the way

Use of annual surveying to identify technology trends and improve service provision

Objective: At an academic health sciences library serving a wide variety of disciplines, studying library users’ technology use provides necessary information on intersection points for library services. Administering a similar survey annually for five years generated a holistic view of users’ technology needs and preferences over time. Methods: From 2012 to 2016, the University of Florida Health Science Center Library (HSCL) annually administered a sixteen-to-twenty question survey addressing health sciences users’ technology awareness and use and their interest in using technology to engage with the library and its services. The survey was distributed throughout the HSC via email invitation from liaison librarians to their colleges and departments and advertisement on the HSCL home page. Results: Smartphone ownership among survey respondents was nearly universal, and a majority of respondents also owned a tablet. While respondents were likely to check library hours, use medical apps, and use library electronic resources from their mobile devices, they were unlikely to friend or follow the library on Facebook or Twitter or send a call number from the catalog. Respondents were more likely to have used EndNote than any other citation management tool, but over 50% of respondents had never used each tool or never heard of it. Conclusions: Annual review of survey results has allowed librarians to identify users’ needs and interests, leading to incremental changes in services offered. Reviewing the aggregate data allowed strategic consideration of how technology impacts library interactions with users, with implications toward library marketing, training, and service development.  This article has been approved for the Medical Library Association’s Independent Reading Program

HIV/AIDS information promotion at the library: creative campaigns for young adults

Background: While rates of new HIV diagnoses have gone down nationally, Florida’s HIV-positive population is growing and remains one of the largest in the country. Given this landscape, it is clear that diverse, creative, and collaborative efforts are needed to better inform the public about HIV risks, prevention, and treatment and to encourage healthy behaviors. Case Presentation: Building on previous work, librarians at the University of Florida engaged in a yearlong project to raise awareness about HIV/AIDS risks, prevention, and treatment among university students and to improve their information-seeking behaviors related to this disease. The “Creative Campaigns” project included 3 distinct elements of activity and engagement, designed to complement one another: a graphic novel contest, a social media campaign, and training for campus health care providers. The contest yielded 4 high-quality submissions, and the monthlong social media campaign garnered over 50,000 views and utilized Facebook ads to extend beyond the library’s typical audience. The instruction proved useful to campus counseling and wellness staff. Conclusions: Overall, the team considered the project a success in terms of reaching new audiences in new ways, and several of its components have been integrated into subsequent projects and regular operations. Exploring new methods of outreach through social media and creative formats required careful planning and the development of new skill sets amongst project team members but proved to be a rewarding way to generate engagement in the local community

Graphic Medicine Assessment Project

In order to assess the appropriateness of a graphic medicine collection in a university health science library, this study assessed knowledge of and usage of graphic medicine materials, as well as the materials’ perceived utility and effectiveness

Graphic Medicine and Critical Librarianship

Graphic medicine, the intersection of comics and healthcare, emerged in the last decade and serves a variety of functions, including teaching the general public and future healthcare providers, assisting patient-provider communication about difficult topics, and building community and empathy for both providers and patients. The field contains providers, patients, artists, educators, and academics who collaborate to create, disseminate, and utilize graphic medicine materials. Health science librarians support graphic medicine initiatives at their institutions as collectors and educators