On the Minimization of a Quasidifferentiable Function Subject to Equality-Type Quasidifferentiable Constraints

This paper considers the problem of minimizing a quasidifferentiable function on a set described by equality-type quasidifferentiable constraints. Necessary conditions for a minimum are derived under regularity conditions which represent a generalization of the well-known Kuhn-Tucker regularity conditions

On Minimizing the Sum of a Convex Function and a Concave Function

We consider here the problem of minimizing a particular subclass of quasidifferentiable functions: those which may be represented as the sum of a convex function and a concave function. It is shown that in an n-dimensional space this problem is equivalent to the problem of minimizing a concave function on a convex set. A successive approximations method is suggested; this makes use-of some of the principles of epsilon-steepest-descent-type approaches

Nonsmoothness and Quasidifferentiability

This paper presents a survey of results related to quasidifferential calculus. First we discuss different classes of directionally differentiable functions (convex functions, maximum functions and quasidifferentiable functions). Several generalizations of the concept of a subdifferential are considered, and the place and role of quasidifferentiable functions are outlined

Речевое воздействие и речевая манипуляция (по данным ассоциативного эксперимента)

The article is devoted to the problem of manipulative influence of advertising texts on the teenager’s language consciousness. The paper considers the influence of advertising on the associative behavior of subjects, as well as on the assimilation of keywords of the advertising text and the formation of stable images of adolescents’ consciousness. The experiment was conducted on the basis of modern television videos. As a result, we came to the conclusion that the effectiveness of advertising depends on a number of factors, including the channel of influence on the recipient. For television advertising is typical the frequency of keywords or a set of tools, thematically related to the keyword.Статья посвящена проблеме манипулятивного воздействия рекламных текстов на языковое сознание подростка. В работе рассматривается влияние рекламы на ассоциативное поведение испытуемых, а также на усвоение ключевых слов рекламного текста и формирование устойчивых образов сознания у подростков. Эксперимент проводился на основе корпуса современных телевизионных видеороликов. В результате мы пришли к выводу, что эффективность рекламы зависит от ряда факторов, в том числе и от канала воздействия на реципиента. Для телевизионной рекламы характерна повторяемость ключевых слов или комплекса средств, тематически связанных с ключевым словом

Речевое воздействие и речевая манипуляция (по данным ассоциативного эксперимента)

The article is devoted to the problem of manipulative influence of advertising texts on the teenager’s language consciousness. The paper considers the influence of advertising on the associative behavior of subjects, as well as on the assimilation of keywords of the advertising text and the formation of stable images of adolescents’ consciousness. The experiment was conducted on the basis of modern television videos. As a result, we came to the conclusion that the effectiveness of advertising depends on a number of factors, including the channel of influence on the recipient. For television advertising is typical the frequency of keywords or a set of tools, thematically related to the keyword.Статья посвящена проблеме манипулятивного воздействия рекламных текстов на языковое сознание подростка. В работе рассматривается влияние рекламы на ассоциативное поведение испытуемых, а также на усвоение ключевых слов рекламного текста и формирование устойчивых образов сознания у подростков. Эксперимент проводился на основе корпуса современных телевизионных видеороликов. В результате мы пришли к выводу, что эффективность рекламы зависит от ряда факторов, в том числе и от канала воздействия на реципиента. Для телевизионной рекламы характерна повторяемость ключевых слов или комплекса средств, тематически связанных с ключевым словом

Formation of a bilingual personality (experience of early ontogenesis)

In this article different problems of forming linguistic consciousness in the early period of ontogenesis are observed. Attention is mostly paid to problems of interference. In the result of analysis authors came to conclusion, that in the process of forming linguistic consciousness of a child his or her own constantly changing individual language system had been forming. On the one hand, there are certain consistent pattern in mastering different language phenomenon, on the other, there are differences that are connected to the structure of studied language. When the child is in context of compelled bilingualism, language interference is inevitable on different linguistic levels. Authors analyze existing strategies in language studying and make a conclusion that the existence of languages as equal communication systems depends on individual characteristics of the child, and also on efforts that parents make in the process of language learning. Methods are used: observation, fixing of linguistic facts, linguistic description

Lexical competence in interactive teaching of Russian as a foreign language

The paper studies the issues of textual mechanism of teaching Russian as a foreign language to students. The authors believe that the main idea of the study is that students ' preparation is often still carried out only by techniques of the traditional type as the basic unit of success of training is a quantitative measure of learned grammatical rules and vocabulary volume. In the study, the authors determined that the innovative point is to obtain a satisfactory level of competence formation on the basis of mastering the skills required to understand the scientific text and the ability to actively and grammatically correctly operate the necessary set of lexical units of the scientific style of speech. In General, the work is of an applied nature, and the authors suggest the need to take into account in the course of teaching Russian as a foreign professional sphere of the future specialist. © 2018

Lexical competence in interactive teaching of Russian as a foreign language

The paper studies the issues of textual mechanism of teaching Russian as a foreign language to students. The authors believe that the main idea of the study is that students ' preparation is often still carried out only by techniques of the traditional type as the basic unit of success of training is a quantitative measure of learned grammatical rules and vocabulary volume. In the study, the authors determined that the innovative point is to obtain a satisfactory level of competence formation on the basis of mastering the skills required to understand the scientific text and the ability to actively and grammatically correctly operate the necessary set of lexical units of the scientific style of speech. In General, the work is of an applied nature, and the authors suggest the need to take into account in the course of teaching Russian as a foreign professional sphere of the future specialist. © 2018

Difference convex optimization techniques in nonsmooth computational mechanics

Summarization: The impact and the usefulness of difference convex optimization techniques for the numerical solution of problems arising in nonsmooth and nonconvex computational mechanics are investigated in this paper. Algorithms for the numerical solution of the problem are proposed and studied. The relation to the more general quasi- and co-differentiable optimization techniques is also discussed. The link to classical, smooth and nonsmooth computational mechanics’thms is also presentedΠαρουσιάστηκε στο: Optimization Methods and Softwar