DISCOURSE OF VIOLENCE AGAINST WOMEN IN THAI MASS MEDIA: A TRANSMISSION OF PATRIARCHY THROUGH THE LANGUAGE

Since its beginnings, feminism has studied the relationship between men and women which is based on sexual inequality.  It indicated that the needs of men to dominate women has lead to sexual violence at present.  This concept, sometimes called ‘Patriarchy’, was implemented almost at the same time as the beginning of urbanization.  Patriarchism is the concept that men have the power to oppress women.  It is the power in society, ideology, family, and the political system which men use to oppress directly or through worship, law, language, custom,  idioms, education as well as the division of labour in which women are always less powerful.  Patriarchism is the system by which men use the law, culture and religion to give them the confidence that they have more power than women.  Therefore, they use violence because women are lower in status and they need women to be lower in status.  This also affects men’s need to overcome their sense of alienation caused by women’s fertility whereby women give birth and raise children.  This article focuses on the discourse about violence against women through the language of various Thai media, which reflects the transformation of the patriarchy mechanism to the social truth establishment by the media

ตัวบ่งชี้ที่เหมาะสมในการประเมินสมรรถนะของนักศึกษาสหกิจศึกษา สาขาวิชาวิศวกรรมโยธา

The purposes of this research was to 1) develop the appropriate indicators for evaluating the competency of cooperative education students in civil engineering on hypothesis model with empirical data and 2) test the construct validity of the measurement model of cooperative education student in civil engineering. The sample consisted of 410 subjects comprised 326 supervisors of King Mongkut’s University of Technology North Bangkok student and 84 supervisors of Suranaree University of Technology student. The research instrument was supervisor expectation questionnaires. Data were analyzed by means, standard deviation, frequency, correlation coefficient and the goodness fit from confirmatory factor analysis. Results indicated that 1) the 30 quality indicators were developed which covered 3 main component, namely, the professional knowledge and skill component with 13 indicators, the practical knowledge and skill component with 7 indicators, and the attribute component with 10 indicators. Ranging from the highest standardized factor loading value to the lowest, they were from .94 to .73 respectively: practical knowledge and skill, attribute, and professional knowledge and skill. The standardized factor loading value were .94, .89, and .73 respectively and 2) the construct validity of models was consistent with empirical data, with chi-square goodness of fit test at 343.33 with 352 degrees of freedom; p=0.064; Goodness of Fit Index (GFI) = 0.94; Adjusted Goodness of Fit Index (AGFI) = 0.92; Comparative Fit Index (CFI) = 0.99; Standardized Root Mean Square Residual (SRMR) = 0.04, and Root Mean Square Error of Approximation (RMSEA) = 0.02 with statistically significant at p = .0

Participation in community radio in Thailand : the case study of Mukdahan province's community enterprise radio station

14 page(s

Current and future studies on participatory communication in Thailand

Participatory communication is the core communication of the third paradigm (the multiplicity paradigm) of development. This paradigm focuses on people-centeredness in response to problem solving and the needs of people in different societies. Participatory communication has seen widespread usage over more than three decades. However, there is no standard rule nor are there specific media for implementation. This study intended to find out usage and the less studied issues on participatory communication in existing research in Thailand from 1993 to 2012 for future research. It was found that most research emphasized the areas of communication strategies, types and degrees of participation, and factors affecting people participation. The results also showed that participatory communication has rarely been found in the study of new media. Therefore, understanding how using participatory communication with new media remains a challenge in Thai research

The Development of a Fuzzy Model and Usability Test of a Recommended Interface Design for Mobile Phones for Elderly Users

Although mobile phone application developers aim to design software to be user-friendly, elderly users report having problems with flexible user interfaces. The purpose of this study was to examine a range of flexible user interface designs for mobile phones with the aim of locating and addressing the limitations reported by elderly users. Accordingly, a fuzzy model drawing on a range of variables was developed from an age/vision impaired related data set for the development of a variety of basic design elements for user interfaces. The model was tested to assess the preciseness and accuracy of its functions, achieving a Mean Absolute Error (MAE) close to 0 and an Effectiveness Index (EI) close to 1, giving the model a high value for effectiveness. A subsequent usability test of the generated design interfaces using four types of mobile phones (18 screens in all) was conducted among 25 elderly users with vision impairment.  The findings showed that the size and shape of both numeric and function buttons was a significant factor in assessing phone usability both for communication and for social media use, as was text and number size, although, significantly, the latter was qualified by screen size. Recommended numeric and dial function button sizes are 15.6mm and 16.2 mm, respectively. Likewise, recommended text and numbers sizes are 14 and 25 points, respectively. Furthermore, square-shaped buttons with rounded-edge buttons are the most suitable for elderly users, as is a background in a light shade, with texts and icons in dark colors. The model demonstrates that it is possible to design user interfaces with particular groups in mind such as the elderly and vision-impaired, in order to enhance mobile phone usability for these groups